Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?

Customer Experience Matrix

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Marketo has attracted a respectable array of partners who extend its capabilities.

Top 10 Marketing Automation Mistakes

The Point

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. The post Top 10 Marketing Automation Mistakes appeared first on The Point.

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. This was a common limitation among early B2B marketing automation products but many have removed it over the years. I suspect that underestimates the technical savvy of Marketo users, but no matter.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.)

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide.

Marketing Automation Hacks

ANNUITAS

The goal is to be as efficient as possible while still producing a quality product. Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. Here are a few marketing automation hacks you need to try: Tokens-.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. •

How Marketo Unleashed Their Demand Gen Potential

Leadspace

As one of the world’s leading marketing software companies, Marketo’s sales and marketing teams are among the best in the business. Marketo’s challenges in this regard will sound familiar to any rapidly-growing, large Mid-Market or Enterprise company.

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Who Marketo Summit Is For.

Spring 2016 Product Release Highlights

Captora

This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?

Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

Leadspace

So as a demand gen marketer, this week’s Leadspace-hosted panel at The Marketing Nation Summit in San Francisco — which brought together marketing thought-leaders from Microsoft, Facebook and Marketo — was a real treat for me.

Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

It was a great opportunity to learn about Facebook’s product roadmap from their leaders, and how they see partners as an integral part of helping their customers drive success and business growth. A Marketo Case Study.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*.

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How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. What is marketing automation and why is it important? How to get started with marketing automation for email marketing. Marketo.

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention.

3 Ways Marketing Automation Changed My Life

Modern B2B Marketing

For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life. And just for the record, I haven’t always worked at Marketo.

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. million for Marketo.)

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. I fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on marketing automation and related categories like revenue performance management. We Should Be Asking: “Why Didn’t Marketo Raise More?”

Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. If you’re a marketer using Microsoft Dynamics CRM, that tool is often a complete marketing automation platform. Marketing Automation b2b

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Infer Makes Headlines with Latest Product Innovations

Infer

DestinationCRM , Demand Gen Report , and FierceCMO covered the news: “The product incorporates Infer’s Profile Management Platform, which combines Infer’s predictive scoring capabilities with internal and external signals to create tailored audiences.

7 Marketing Automation Predictions: A SiriusDecisions Roundup

Modern B2B Marketing

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it. Marketing Automation b2b Consumer

Introducing Marketo’s Email Lookbook for Spring/Summer 2014

Modern B2B Marketing

Personalization is becoming easier to achieve, as marketing automation platforms are now offering functionality to create better, more relevant email experiences with subscriber data.

How to Sell Marketing Automation to Your CEO (& Other Burning Questions)

The Point

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” What are the most important things to look for in a marketing automation vendor? How often do you release product enhancements?

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

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Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Marketo sends first follow-up email.

Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)

The Point

A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.

Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Modern B2B Marketing

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

Marketing Automation, Set It and Forget It

Puzzle Marketer

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. You may even be sophisticated enough to break down your list by sales group, product, region, or industry. Marketing automation, what is it?

[Ebook] How Marketing Automation Empowers Small Teams

Modern B2B Marketing

The answer is to automate their processes. Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few).

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ).

Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations

SnapApp

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . We gave away 300 Mimosas in about 90 minutes at Marketo.

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. After rooting around in the numbers like pig hunting truffles, here’s what I dug up: Core marketing automation is growing fastest.

Make the Shift from Automation to Engagement Marketing

Modern B2B Marketing

The concept of engagement goes beyond automation because it implies that marketers are responsible for delivering a captivating experience, not just a series of ongoing communications. In fact, many decisions for both B2B and B2C products are made long before interacting with a human being.