Zoominfo

DECEMBER 21, 2020

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Increasing a company’s reach has long-term implications for finding new customers and creating greater visibility — and even stability — for products.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Martech

JUNE 28, 2022

The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. . Our MarTech Replacement Survey found that marketing automation was one of the most frequently changed applications in the martech stack. Photo credit: HubSpot.

Hubspot 74

Hubspot Enterprise Management Marketing Automation Services Eloqua 74

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. The marketers using B2B automation solutions tend to outperform those who don’t.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. Marketo’s approach is to trigger campaigns based on specified events or list criteria.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Marketo was mostly missing until they provided key figures in their earnings call this afternoon. Silverpop and HubSpot might also benefit but neither is fully focused on standard B2B marketing automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. Of the other major vendors, Marketo and HubSpot have both been quiet recently.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Why use them?

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. Marketing and user experience expert Bryan Eisenberg was not far from the truth in saying, “Facts tell, but stories sell.” Today marketers are expected to have a strong understanding of their industry, business, product, and customers.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Adobe Experience Cloud Blog

JUNE 26, 2019

People want much more than just a product—they crave a complete experience. The process was time-consuming, took the sales team away from selling, and relied heavily on gut instinct. Intent data identifies accounts that are actively searching or engaging with content related to your service or products. Intent data.

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Engagio

OCTOBER 31, 2019

That’s where automations come in. No, don’t run away screaming — I promise, automations are actually quite simple to get up and running. But what can you actually do with automations? Sell More by Seamlessly Managing Email Streams and Ad Audiences. Let’s say that you sell three products.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

Zoominfo

DECEMBER 21, 2020

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Increasing a company’s reach has long-term implications for finding new customers and creating greater visibility — and even stability — for products.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

TrustRadius Marketing

FEBRUARY 4, 2020

Here are 7 must-attend marketing events in 2020 that are the right fit for mid-to-senior level marketing professionals who want to improve their marketing automation strategy. If you are looking to improve your Adobe or Marketo skill set, this is a fitting marketing event for you. Sessions feature presentations from product experts.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Leadspace

MARCH 22, 2023

Leadspace Revenue Radar TM takes standard profiling capabilities to the next level by determining which buying centers, accounts or people to focus on based on their likelihood to buy your product. Use cases include propensity to buy, inbound lead conversion, higher LTV, upsell/cross-sell, etc.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Adobe Experience Cloud Blog

APRIL 15, 2019

The difference is that marketing automation has made this process much more sophisticated. Using a series of drip emails, you can educate them on how your product can help solve their problems, reinforce their desire to buy, and nudge them toward the end zone. Plus, it can make sure your brand stays top of mind for your prospects.

Campaigns 132

Campaigns Thought Leadership Cross-Selling Buying Cycle 132

Leadspace

AUGUST 16, 2023

Knowing someone’s level of buying power is also critical, as it indicates whether or not that person is even capable of making the decision to buy your product. Does their persona typically make decisions to buy your type of product or service? Is their current role at the company in line with the personas of your historical successes?

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

Adobe Experience Cloud Blog

JUNE 24, 2019

To make your reps as productive as possible, you want them focused on building relationships with high-value accounts…not dialing for dollars. It’s now the third most important trend after sales automation and Big Data. To reinforce your relationship and keep your products and services top of mind, you need to anticipate buyers’ needs.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

chiefmartech

JUNE 6, 2016

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.”

Marketo 40

Marketo Marketing Automation Services Peer-to-peer API 40

PureB2B

MAY 30, 2022

Do they have tools in place for marketing automation? Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. With the growing importance of technographic targeting, the norms are starting to change.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Huptech Web

JULY 28, 2023

They are ‘hot’ prospects for a business to sell its products or services. Automated Tasks: AI is the future of marketing – it’s all about automation. Artificial Intelligence can automate everyday tasks, freeing up marketing specialists to do what they do best.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

MARCH 22, 2017

At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy.

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

SalesIntel

MARCH 22, 2023

For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. These pieces of software signify more than just the fact that an organization uses marketing automation. Is your product ideal for small entrepreneurs, growing mid-size firms, or established businesses?

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Adobe Experience Cloud Blog

JANUARY 11, 2018

We at Marketo see three key areas where technology will lead the way in 2018 and beyond: artificial intelligence built for marketers , account-based marketing , and personalization technologies. With this information, you can gain deeper insights into your audience for use in all your cross-channel campaigns.

Marketing AI 134

Marketing AI Account Based Marketing ABM Cross-Selling 134

ClickZ

JULY 22, 2020

But as the martech landscape grows, new tools—many of them AI-driven—have emerged to help businesses automate the task of making sense of data. Solution #2: Automate lead routing and matching with LeanData. Solution #2: Automate lead routing and matching with LeanData. Solution #4: Obtain automated CX insights with Medallia.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. That’s changed, however, with the emergence of more sophisticated marketing automation platforms and complementary technologies, and the model needs to evolve to reflect that reality.

Marketo 134

Marketo Thought Leadership Loyalty Funnel Advertising 134

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. People don’t buy products, people buy stories,” says Chandar.

Ad Building 100

Ad Building Video Marketing Cross-Selling CMO 100

Engagio

SEPTEMBER 20, 2021

Identify the personas that you’re selling to so that you can develop a more personalized outreach when you launch your awareness and engagement campaigns. Not everyone who shows interest in your product or service can be an MQL. Automate notifications. Phase 2: Walk. The simple answer is that you can’t.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Optinmonster

DECEMBER 14, 2021

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Essentially, these tools automate the process so you can focus on other areas of your business. Marketing automation sends pre-designed emails to increase engagement and drive sales.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

SmartBug Media

MAY 11, 2021

The e-commerce industry uses hyper-personalization in cart abandonment emails and upsell/cross-sell emails to create exclusivity. In the Asics example below, the email not only displays the product images in the abandoned cart, but it also upsells some of the best sellers in the browsed category. Source: ReallyGoodEmails ).

Marketing AI 59

Marketing AI Email Marketing Marketing & Strategy Marketing Strategy 59

Adobe Experience Cloud Blog

JUNE 5, 2018

You can choose to feature accounts, and it’ll help in cross promotion to a great extent. Another recommended method involves offering freebies featuring your products or services in exchange for free products/services. Nathan Chan, Foundr mag’s founder, semi-automated this process by training a virtual assistant.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. Marketing Automation Enables Modern Business Processes.

Marketing Automation Services 48

Marketing Automation Services Resource Management Marketing Automation Work Management 48

Customer Experience Matrix

NOVEMBER 4, 2014

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Adobe Experience Cloud Blog

JANUARY 26, 2017

Any company that is losing customers is also losing out on valuable cross-sell and upsell opportunities—it is essentially hemorrhaging revenue. The next phase is adoption, during which a customer starts using your product and its many features and capabilities. Step 2: Run Automated Campaigns Throughout the Customer Lifecycle.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

Adobe Experience Cloud Blog

NOVEMBER 13, 2017

If you want to compare sales velocity internally, you can also break down opportunities by sales rep, region, or product. For SaaS companies or subscription-based products, average customer lifetime value is more relevant. Try to increase deal value using a combination of strategic discounts, tiered offerings, and cross-selling.

Sales Cycle 134

Sales Cycle Sales Qualified Leads Conversion Rate Eye-Tracking 134

Adobe Experience Cloud Blog

DECEMBER 20, 2010

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use marketing automation driven campaigns to generate more referrals.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

AUGUST 2, 2016

Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . With a marketing automation platform, you can listen to your customers’ actions and behavior and respond with relevant communication tailored to their interests.

Marketing Automation Services 48

Marketing Automation Services Cross-Selling Thought Leadership Marketo 48