Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 4) The top marketing KPIs are (too?) short-term focused.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business. Use dynamic retargeting to re-engage your audience.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data can help uncover topics that matter most to your target audience and inform personalization efforts. After that, how you can improve prompts to get even better answers from me.

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Marketing Insider Group

JULY 15, 2020

In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. Make sure you do your research before going all-in on the latest trend.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Valasys

APRIL 25, 2024

Technological advancement, regulatory changes, and changing consumer behavior demand businesses stay up-to-date and integrate the latest trends and techniques into their strategies. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Short-form video. In fact, consumers prefer short-form video 2.5x

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. Current Trends in Digital Advertising and Marketing If you are keen enough, you have probably seen a steady change in how businesses advertise their products and services.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Such long-tail keywords found through Google Trends are easier to rank for.

Marketing AI 173

Marketing AI Trends Google SEO 173

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Get MarTech! In your inbox.

Marketing AI 108

Marketing AI Advertisements Advertising Trends 108

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Launch Marketing

NOVEMBER 15, 2023

The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms. times more engaging than long-form videos. times more engaging than long-form videos. It all depends on your target audience and product mix.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. Tailor your content to individual preferences and behaviors, delivering personalized experiences that resonate with your audience. Video Marketing Video continues to dominate online content consumption.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Social Media Advertising Europe’s social media audience continues to grow, making social platforms a crucial element in most advertisers’ strategies for 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Read more here. Read more here.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. AI tools reshape ad creation, providing innovative ways to reach wider audiences. Facebook’s Advantage+ leverages AI to dynamically refine ad targeting based on pixel data, conversion history, and audience engagement.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged. Each year content blog trends will either remain the same or shift to new avenues.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. This is where video marketing excels.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year? Client centricity.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Heinz Marketing

JULY 13, 2022

It seems like a new trend emerges every day. Well, to start, here are 3 trends I’m excited to start using more frequently. Using this in additional marketing materials to connect with your social media creates a streamlined integration for your audience. Instagram QR codes. The rise of the Reel.

Social Media 105

Social Media Trends Media Planning 105

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Video and Live Chat Growing in Prominence. The amount of revenue generated from video-related interactions has jumped by 69% since April 2020. The Digital Future: B2B Marketing Trends 2022.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

illumin

OCTOBER 6, 2023

In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. This is where following trends becomes essential. Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. Amidst YouTube’s troubles, TikTok is booming.

Social Media 89

Social Media Trends Media Cross-Selling 89

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Video Marketing. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech

DECEMBER 4, 2023

A strategic content approach helps build lasting connections with your audience. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76