The Keywee Facebook CPC Tracker: September Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. Publishers often try to diversify by selling their own ad inventories and looking at alternate traffic channels, but even for the bigger players, they rarely scale.

CPC 40

The Keywee Facebook CPC Tracker: September Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. Publishers often try to diversify by selling their own ad inventories and looking at alternate traffic channels, but even for the bigger players, they rarely scale.

CPC 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Keywee Facebook CPC Tracker: December Update

Anyword

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution. In December, we saw CPC increases both month-over-month and year-over-year, which is what one might expect for the last month of both the quarter and the year.

CPC 43

The Keywee Facebook CPC Tracker: September Edition

Anyword

To help make sense of it all, we launched the Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on data from 500+ publishers. Every month, we release new Facebook CPC data, along with relevant insights on content distribution. However, the single digit increase in CPC means that September CPCs were only slightly above those seen in July of this year (a notoriously expensive month ), and therefore well below where most teams would have projected.

CPC 43

The Keywee Facebook CPC Tracker: June Update

Anyword

These behaviors should make it easier than ever for digital publishers to reach their audiences, but communication patterns are also changing. Email has been a great channel for publishers to build a loyal audience; A recent presentation by GQ’s Manager of Newsletters showed that newsletter readers spend 95% more time on-site and read 57% more articles per visit. In addition to trying new methods of distribution, publishers are considering other ways to expand their audiences.

CPC 40

The Keywee Facebook CPC Tracker: May Update

Anyword

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Instead, they took a closer look at their digital audience and used that data to guide their journalism moving forward. In May, we saw a small decrease in average CPC across all publishers and all use cases. This means that they were able to profitably bring in new audiences. CPC Tracker Publishers

CPC 40

The Keywee Facebook CPC Tracker: March Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Recently, we’ve seen publishers focusing on attracting and retaining younger audiences — a key goal for ensuring the future success of any business. Within the app, all news stories are visually led and interpreted for younger audiences. CPC Tracker Publishers

CPC 40

The Keywee Facebook CPC Tracker: January 2019 Update

Anyword

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker last January to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Reddit, on the other hand, expanded its current advertising offerings by introducing CPC ads. Because of these predictable CPC decreases, January is typically a great time to test and scale new content or campaigns with less risk.

CPC 40

How to Increase Your Conversions: Campaign Optimization Tips for the CPC Model

Advertise.com

In the CPC advertising model, maximizing ROI and generating conversions is done by decreasing the cost-per-click and increasing conversion rate. Keep scrolling to learn our best practices for guiding your ad campaigns to this CPC sweet spot. Web-based keyword tools provide valuable data, such as audience search behavior and search volume, which can be used to effectively guide your keyword strategy. Long-tail keywords produce cost-effective bids and targeted audiences.

CPC 40

What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost-per-click (CPC) is defined as a form of digital advertising where you pay a publisher every time someone clicks on your ad. Cost per click (CPC) is an often-mentioned metric in the digital marketing world. This article will help you grasp the essentials of CPC and you’ll find out why you need to measure CPC in your next marketing campaign. Table of Contents: What Is Cost Per Click (CPC)? Types of CPC. Cost Per Click (CPC) Calculation.

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. based traffic. Define your bids : To start, select a bid that’s slightly above the average suggested CPC for your location.

Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. Quick Takeaways: You don’t need a huge budget to attract quality website traffic. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real.

Return of the Audience Development Dilemma

Anyword

At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. The Rise and Fall of Organic Traffic. In March, the spike in traffic really benefited these publishers, and their organic reach went through the roof.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Recommended Resource: Need more website traffic?

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Marketo

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. For some B2B clients, Search Partner inventory does not convert well, or it drives lower quality traffic.

CPC 103

How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Should you expose expensive paid traffic to a variant that may actually be worse than the control? Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

A/B 52

What is pay-per-click, or PPC?

Choozle

Search terms that lots of companies want traffic for are more expensive, while less desirable times are cheaper; a successful campaign will balance CPC with the potential and expected revenue. When a consumer searches, Google Ads selects ads based on their Ad Rank, a combination of their CPC bid amounts and the quality and relevance of their target keywords and campaigns, which is known as a quality Score. I always get PPC and CPC confused. Pay-per-click. noun.

PPC 40

Measuring Loyalty: The Cutting Edge of Audience Development

Anyword

If you’ve ever run an audience development campaign, you’ve probably struggled with the timeless dilemma of weighing quantity vs. quality. How can we help audience development campaigns become more qualitative? Whereas performance campaigns have easily identifiable actions, audience development doesn’t have anything that’s as clear-cut. The exciting thing about the Loyalty Score metric is that it unlocks fantastic opportunities to optimize beyond CTR and CPC.

Measuring Loyalty: The Cutting Edge of Audience Development

Anyword

If you’ve ever run an audience development campaign, you’ve probably struggled with the timeless dilemma of weighing quantity vs. quality. How can we help audience development campaigns become more qualitative? Whereas performance campaigns have easily identifiable actions, audience development doesn’t have anything that’s as clear-cut. The exciting thing about the Loyalty Score metric is that it unlocks fantastic opportunities to optimize beyond CTR and CPC.

How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!)

Single Grain

Is your website receiving a lot of traffic but not enough leads? If you answered “yes” to the above questions, then the problem could be “quality traffic” Read on to find out how to tell if the traffic coming to your website is of poor quality, and if so, how to fix it. How to Know if Your Website’s Traffic Quality Is Poor. ”: How to Improve the Quality of Traffic on Your Website. 2) Regularly Monitor Your Traffic Quality Level.

3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Pages slowly increasing or decreasing in organic traffic. Reoptimize old pages that are increasing or decreasing in organic traffic, says @seosmarty #SEO Click To Tweet. You can click inside any of its sections and the corresponding queries load with cool metrics that help you to evaluate the popularity of each term (search volume) and its commercial value (CPC and PPC competition). ? ?. You spent hours (and maybe days) creating that content.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. In fact, 70% of search traffic comes from highly specific four to six-word phrases: The Value of Long Tail Keywords for PPC. Google Ads calculates cost-per-click (CPC) for a keyword based on demand.

Better Manage Your Metrics

Navigate the Channel

One paid search metric that is often highlighted – no matter if you’re using Google or Bing, your B2C or B2B, or if you are client side or agency – is the Cost-Per-Click metric, or CPC. Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. The Elements of CPC in your B2B Campaign.

UTM Parameters: Why and How They REALLY Help You

Optinmonster

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. What Is Traffic Attribution?

Help 104

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. In-Market Targeting for Search is apparently the next logical step for audience targeting after RLSA, Customer Match and Similar Audiences, and it the next tool to help advertisers ensure they display the right message to the right customer at the right time. Taking Audience Targeting to the Next Level.

PPC 40

The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Review the top PPC insights for social/mobile vs. search, audience targeting and Google Shopping here, and get new martech insights and a free digital copy of the acclaimed martech book “Digital Insights” in our webinar. How, exactly, does the behavior of these different audiences differ? A significant shock of Facebook impressions for a search term tends to lead to a corresponding spike in Google Search traffic, peaking 3-4 days after the initial Facebook activity.

SEM 40

Seven Common AdWords Mistakes to Avoid

Webbiquity

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). True, all other things being equal, a higher CTR and lower CPC are good things, as they mean more clicks for fewer dollars, but they should not be the primary focus.

Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

We ask our audience to submit their websites for us to review. When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.

CPC 55

B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight

Single Grain

For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100. Overly broad keywords that brought in low-converting traffic.

Quality Traffic: How to Get Better Leads from 3 Key Marketing Channels (Plus How to Gauge Your Success)

Leadfeeder

You spend months growing traffic to your company’s website. Web traffic climbs and climbs, but… none of it turns into leads (or quality leads, at least). When marketers see traffic grow without the lead conversions they expect following suit, the problem is often the quality of their website traffic—because the quality of your traffic has a direct impact on conversion rates and the quality of leads that marketing hands over to sales.

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Your ability to know your audience personally will set you apart from your competition. So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Let’s say 25 percent of your digital publication’s traffic shows up as “direct.” ” How Referral Traffic Works.

URL 40

How to Deal with Direct Traffic Source Data in Your Content Analytics

Content Standard

Your ability to know your audience personally will set you apart from your competition. So when you start seeing an increase in untraceable referral traffic from unknown sources, it can be extremely frustrating for your entire analytics team; it can essentially make an important source of data obsolete. Let’s say 25 percent of your digital publication’s traffic shows up as “direct.” ” How Referral Traffic Works.

URL 40

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing. 2) Drives Traffic to Your Website.

SEO 93

When Did Programmatic Advertising Start: A History Lesson

LeadCrunch

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. Currently, HubSpot defines display advertising as a “way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page.”. B2B Targeting/Audience Programmatic Advertising

10 Google Ads Optimizations to give you quick results in 2020

Ladder.io

High CPC : The keyword you’re targeting is highly competitive, lots of advertisers are bidding for it and willing to pay high CPC. Even if it’s counterintuitive, in our opinion you shouldn’t optimize your keywords based on CPC per se.

CPC 65

Meet Faveeo’s ‘Essentials’: A New Marketing Channel For IT Innovation

Ladder.io

Companies in the IT innovation space need a B2B channel that will cut through the noise and get their content in front of a relevant audience. If you’re hungry for marketing channel whose core audience is heavily interested in IT innovation (AI, machine learning, automation, etc.) Instead of a CTA, the campaign pushed the audience to a conversion page that featured our Spotlight product. This reinforces what the Essentials audience truly cares about: high-quality content.

CPL 63

Facebook Targeting: Finding Your Expert Arrow

Anyword

What are Facebook Audiences and Why Do We Use Them? It doesn’t matter who your target audience is — that demographic is likely on Facebook or one of the company’s affiliated apps. So what, exactly, is a Facebook audience? Can you reach any audience you want on Facebook?