The Keywee Facebook CPC Tracker: September Update
OCTOBER 10, 2019
We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. Publishers often try to diversify by selling their own ad inventories and looking at alternate traffic channels, but even for the bigger players, they rarely scale.