KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

CopyBlogger

OCTOBER 6, 2022

If you think it’s time to learn how to write an email newsletter, you might be venturing into this type. The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger. Continue Reading.

Newsletter 124

Newsletter Ad Building Features Email Marketing 124

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Show how the content will enhance his or her brand. Some experts are keen to build an audience on social media and promote their knowledge of a particular domain. Count me in that group.

SME 307

SME Tips Content Marketing Work Management 307

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). Content marketing costs 62% less than outbound marketing.

Content Marketing 338

Content Marketing Planning Marketing Budget Creation Allocation 338

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry.

Lead Ranking 287

Lead Ranking Lead Scoring CMS Development Content Marketing 287

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 329

Course Content Marketing Planning Best Practices 329

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment).

B2B Marketing 287

B2B Marketing Content Marketing B2B Thought Leadership Planning 287

CopyBlogger

MARCH 24, 2022

When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never. The post Quit Annoying Your Audience! 3 Simple Steps to Write Better Content appeared first on Copyblogger. Continue Reading.

Content 103

Content Features Content Marketing Marketing 103

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

SmartBug Media

JANUARY 25, 2023

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content. Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Marketing Insider Group

APRIL 6, 2021

With content marketing. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. The Power of Customer Retention Marketing. The Power of Customer Retention Marketing.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. That story becomes the heart and soul of everything you write. Here are a few examples: Point-of-view articles.

Content Marketing 255

Content Marketing Planning Paid Search Agency Content 255

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. A good agency can help build your audience.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Content Marketing Institute

OCTOBER 26, 2023

If the thought of numbers sends you running into the night, try these tricks to become the writing wizard of numerals. No addition, subtraction, multiplication, division, or other calculation required.

Companies 98

Companies 98

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 89

Marketing AI Content Marketing Enterprise Management Planning 89

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Branding 138

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead.

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create Content that Targets Your New Market.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 287

Top of Funnel Buyer's Journey Trends Lead Scoring 287

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. I just write my own.”.

Paid Search Agency 322

Paid Search Agency Content Marketing Planning Advertising Agencies 322

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 278

Work Management B2B Marketing Marketing Management Budget Programs 278

Marketing Insider Group

NOVEMBER 14, 2022

Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Top Rank Marketing

OCTOBER 18, 2023

As the dust settles on the GenAI hype cycle, we’ll see that successful B2B marketers are those who recognize the value of integrating emotion and empathy into their narratives and ensuring their messages resonate with audiences. Impressively, this content-centric approach has thrived without the boost of paid advertisements.

Top of Funnel 132

Top of Funnel B2B Marketing Content Marketing B2B 132

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Marketing AI 114

Marketing AI Content Marketing Planning Ethics 114

Content Marketing Institute

OCTOBER 31, 2019

To get over the fear, you need an “exercism” – this five-step workout will train your writing muscles to wrest all benefits from numbers. Continue reading → The post 5 Writing Tricks to Treat Your Audiences appeared first on Content Marketing Institute.

Training 60

Training Content Marketing Content Paid Search Agency 60

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. Let’s begin by providing a definition of the term inbound content marketing. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contently

JUNE 22, 2022

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. Seamlessly integrating quotes and insights into your content can be tricky—you have to consider all the moving parts. That said, featuring experts can add journalistic flair and credibility to your content marketing stories.

Content Marketing 198

Content Marketing Planning Work Management Content 198

Roketto

FEBRUARY 15, 2024

Content is the lifeblood of digital communication. Whether you write a blog post, record a podcast, or share a video on Instagram, all these pieces of information let you achieve various goals: Connect with the audience Promote goods and services Establish your brand identity

Content 83

Content Tools Automation Content Marketing 83

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. One person might say, “I wrote that copy,” and another, “I wrote that content.” However, content marketing and copywriting are distinctly different. What is content marketing? Why is content marketing important?

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Heatmap in Capturly 1.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174