Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

OCTOBER 6, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Why did we add a new role?

Planning 60

Planning Paid Search Agency Advertising Agencies Peer-to-peer 60

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 84

Marketing AI Communities Paid Search Agency Advertising Agencies 84

ClearVoice

MARCH 6, 2023

In this article, we’ll discuss what the gig economy is and its downsides. The pandemic pushed millions more into the gig economy and many are asking if the gig economy is the future of work and whether it’s sustainable. So, what does the future of the gig economy look like? What is the gig economy?

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

The Marketing Blender

DECEMBER 13, 2022

A well-maintained network of contacts can open doors for you in your career, help you find new job opportunities, and give you the support and advice that only comes with having a group of trusted peers. Events like conferences, workshops, seminars and networking events are another great way to meet potential contacts face-to-face.

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

Martech

JULY 28, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. And that felt counterproductive.

Planning 88

Planning Peer-to-peer Work Management Marketing Management 88

Optinmonster

JANUARY 19, 2023

In this article, we’ll show you some examples of membership websites that make money and break down just what makes them so successful. Do you want some membership website examples that are actually profitable? Membership websites are often touted as an easy way to monetize your content and generate leads for your business.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

SmartBrief - Marketing

JANUARY 9, 2024

To that end, brands are shifting their focus toward loyalty programs that can connect communities of peers, curate meaningful cultural opportunities and foster authentic relationships within different cultural and economic ecosystems. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. You can watch recordings when convenient, attend virtual workshops, and network online with real humans.

Conference 63

Conference Advertising Agencies Peer-to-peer B2B Marketing 63

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. And everything nice. These were the ingredients chosen to create a successful content strategy, right? Wrong, we’re missing our Chemical X.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This article isn’t just about the nuts and bolts of building such a team; it’s a journey into orchestrating a powerhouse of creativity and efficiency. And everything nice. These were the ingredients chosen to create a successful content strategy, right? Wrong, we’re missing our Chemical X.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. Like many innovations, the tech industry’s vision for the metaverse had eerie similarities to media like Black Mirror and Snow Crash. What are AI ethics?

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Hubspot

MARCH 22, 2023

Industry Peers While most business networking efforts are channeled toward finding potential clients, don’t forget to reach out to your peers as well. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. It also applies to freelance consultants.

Consulting 66

Consulting Tips Peer-to-peer Advertising Agencies 66

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. We love martech, don’t we? That being said, it’s time to take a hard look at the tough questions.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

ANNUITAS

JULY 19, 2016

Often that’s because a group of marketers holed up in a room somewhere for a “workshop” and hatched a strategy without any input from buyers. A previous article provided tips on how to make sure you’re gathering the right inputs for building personas. There’s definitely a disconnect somewhere. Listen to format clues. Opportunities-.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Valasys

APRIL 9, 2024

Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Engaging with LinkedIn Groups: Engaging in LinkedIn groups connects you with peers and prospects in your field. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

KoMarketing Associates

NOVEMBER 17, 2016

An article on Ironman cat toys? Write complete, full-sentence answers in your articles. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You know what?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

FMG Suite

MAY 11, 2021

Learn new tricks to engage your clients and generate new leads by learning from your peers. We took the creative marketing ideas from the webinar and put them together in this article, along with extended, updated content we hope you find valuable. Learn what marketing strategies work for them to generate new leads.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. You can see it everywhere. But first, you have to start.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

EveryoneSocial

DECEMBER 8, 2020

Sales reps using social media as part of their sales techniques outsell 78% of their peers. Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . And businesses will continue to devote significant resources to building their brands.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

ClearVoice

AUGUST 3, 2019

So, instead of listing the jargon your peers wish you’d stop using in 2018, I’ve separated people’s most hated words into categories of ridiculousness, so you can judge whether you really want to be dipping into that well. I just think there are limits. This list of despised jargon was crowd-sourced from media professionals.

Peer-to-peer 68

Peer-to-peer Business Advertising Agencies Conference 68

KoMarketing Associates

JUNE 25, 2015

What propelled you to share the article with colleagues or on social media? The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Hubspot

SEPTEMBER 1, 2023

In this article, find the ethical concerns and best practices for using AI. In this article, find the ethical concerns and best practices for using AI. But how do you do that ethically? There’s a lot to consider, including bias, data management, permissions, and more. And there are threats of lawsuits against OpenAI. Manage leads.

Ethics 71

Ethics Marketing AI Training Work Management 71

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data.

Work Management 102

Work Management Marketing Management Research Organization 102

EveryoneSocial

AUGUST 21, 2018

This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. If you’ve been in sales or marketing, you are probably quite familiar or have at least heard of social selling. The strategy came to light a few years ago, but it is still relevant as ever today.

Linkedin 73

Linkedin Peer-to-peer Stats Ideal Customer Profiles 73

Marketing 261

SEPTEMBER 19, 2017

Who will they go to for advice about products or services (Google, forums, peers, analyst, reviews, peers, etc)? You’ll want to detail out the creation, execution, and management of all outward facing content (emails, blogs, articles, videos, social post, press releases, etc). Or better yet, why does this keep happening?

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Strategic-IC

JULY 14, 2021

In this article we’ll explore: Why ABM metrics differ from ‘traditional’ Marketing metrics. We often refer to ABM as a marathon and not a sprint. But while a marathon is measured by crossing the winning line after 26.2 grueling miles (42.19 km), the success of your ABM strategy can be measured much earlier. ABM - The clue is in the name.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Paid Search Agency Work Management 62

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Why is it trending? Showcase expertise.

Social Media 246

Social Media Marketing AI Trends Peer-to-peer 246

Convert

OCTOBER 25, 2022

The tool can only be as good as the brain using it. Not saying your people are bad, instead you can give them more to make the most of your investment in experimentation. So, here’s how you can consistently give your team the boost they need to revolutionize your experimentation program — with tips from experts who have walked the talk.

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

Moz

AUGUST 26, 2019

Posted by MiriamEllis “To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher. A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance.

Business 51

Business Peer-to-peer Paid Search Agency Act-On 51

Hubspot

JANUARY 12, 2016

From the comments sections of your articles to videos, meetups, and forums, you are bringing together great minds from many backgrounds and perspectives. As a media company, one of your biggest strengths is your ability to create communities of people. Why not extend your value and offer in-person events to complement your content?

Media 28

Media Peer-to-peer Lead Ranking Top of Funnel 28

Hubspot

JUNE 11, 2013

It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill. Design is a landscape that is always in flux -- new styles, methods, tools, and outlets for delivery are created every day. 5 Ways to Make Sure Your Designers Stay Ahead of the Curve.

Design 28

Design Conference Peer-to-peer Class 28

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" Network Online with Your KM Peers. Over the past few months, a lot has been written about how the Internet and other technologies are affecting the way in which we read, think, and learn. in the July/August issue of The Atlantic.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Salesforce Marketing Cloud

JANUARY 24, 2024

Even when different design teams work on the same products, using the same tools and design system, it takes effort to be consistent about collaboration. When teams don’t work together, it can affect how a customer or end user experiences your product. How do you get busy co-workers to be more intentional about cross-team engagement?

Product 104

Product Tips Peer-to-peer Communities 104