ClickDimensions

OCTOBER 24, 2023

Automate Content Generation: AI-driven content generators can produce articles, blog posts, and product descriptions, saving your team valuable time. If you love this article be sure to check out “Why SMBs Struggle to Modernize B2B Marketing and Sales Strategies” here. Need help getting started with AI?

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Navigate the Channel

SEPTEMBER 19, 2023

In this article, we will delve into the trends and strategies that will define search marketing in the coming year. Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Hubspot

MARCH 19, 2020

If you have salespeople ready to close sales but need to fill their pipeline with more qualified leads, the primary goal for your content marketing is probably lead generation. Of course, researching your keywords will look the same regardless of your content marketing goal — but the way you use that information will differ.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 These bite-sized videos offer a perfect blend of entertainment, information, and engagement, making them incredibly addictive and shareable. Users are more likely to ask complete questions or use long-tail keywords.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Zoominfo

MAY 29, 2018

This search trend presents a unique opportunity for your company to jump ahead of the competition and generate more organic traffic to your business websites. We recommend optimizing for long-tail keywords that mirror the phrases or questions your customers and prospects actually use to seek out information about your products.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? If you disagree, then this article is for you. This proactive approach empowers businesses to make well-informed decisions regarding inventory management, production schedules, and resource allocation. What motivates them?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Stevens & Tate

FEBRUARY 20, 2020

It even helps to provide the target market with more detailed information than they would normally receive from other forms of marketing. A boost in credibility often translates into more sales. Media sources can place the information where the consumers have a greater chance of seeing it. Opportunity.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. The actual date that this account became an opportunity based on an MBL being submitted. Why is this? The overall INTENT score given to this account over time.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Aberdeen

MARCH 30, 2020

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. The actual date that this account became an opportunity based on an MBL being submitted. Why is this? The overall INTENT score given to this account over time.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

ClearVoice

JULY 5, 2022

This algorithm can evaluate the search intent behind a query and determine if a user is looking for transactional, navigational, or informational content. You might ask your sales team: What challenges are many of your sales prospects trying to solve? How do our competitors come up in sales conversations?

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Moz

FEBRUARY 3, 2021

My point here is: B2C and e-commerce businesses (usually) have way more opportunities in SEO than B2B, especially in terms of search traffic. But while that is true, it’s also true that no matter how few the search visits, there are still a lot of opportunities in SEO for B2B businesses. Start from bottom (not top) of funnel.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Which keywords have the best sales close rates? Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines.

PPC 101

PPC Work Management SEO Top of Funnel 101

QuanticMind

NOVEMBER 13, 2018

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. And one of the most important types of data for driving sales and marketing insights is intent data. . For example, when a consumer reads a news article online, they’re considered interested in that topic.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Content Marketing Institute

JANUARY 23, 2018

More specific questions require Google to pull from another source, and therein lies the featured snippet opportunity (see below). For this article, I’ll stop referring to the Google “answer box” and focus on “featured snippet.” Your competitors can be aware of those opportunities as well.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

seo.co

FEBRUARY 22, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Typically, according to Yoast , there are four kinds of intent searchers can have: Informational intent: Finding information on a specific topic. Understand Your Searcher’s Intent.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Brandpoint

DECEMBER 13, 2018

And if that content contains effective CTAs and opportunities to convert, businesses can transform their web content into lead generating machines to help grow their sales. Content optimization is similar to the process of editing and revising an article. Overall, optimizing content can drive more traffic to your website.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. You’re reaching out to your peers, so use informal, yet respectful, and engaging ways to grab their attention.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Outbrain

JUNE 29, 2022

The goal of thought leadership marketing is not to create sales-heavy content, but to provide visibility to your business by branding yourself as an expert. There are still opportunities to highlight your product or service, but first and foremost you want to be viewed as knowledgeable, thoughtful, original, and even groundbreaking.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing & Strategy 61

PureB2B

APRIL 21, 2017

With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Pre-packaged sales solutions no longer work. So, What Is Buyer Intent?

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

ConvertKit

NOVEMBER 8, 2019

Of course, there are all the other SEO factors we’re covering in this article, but it all revolves around your main keywords. Long-form content typically performs better, with “long-form” meaning 1,000 words or more. This is because the longer your content is, the more long-tail keywords you’ll rank for.

Landing Pages 53

Landing Pages Optimization SEO Lead Scoring 53

PureB2B

APRIL 21, 2017

With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Pre-packaged sales solutions no longer work. So, What Is Buyer Intent?

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

QuanticMind

FEBRUARY 6, 2020

This article looks to guide you toward an answer. When targeting low volume (long-tail keywords) with limited associated data, QuanticMind uses NLP to substitute data from similar keywords and generate accurate bids: This unique strategy allows bidding technology to make informed decisions on keywords with little performance data.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

chiefmartech

APRIL 5, 2017

This article is a guest post by Franck Ardourel of DNN Corp. Infer , a predictive sales and marketing software. However, because the buyer’s journey is comprised of many of these moments, we had difficulty analyzing what actually affected leads, opportunities, and sales conversions.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Outbrain

DECEMBER 18, 2019

The opportunities available with this kind of highly-focused targeting are endless. The arrival of solutions like Google Home and Amazon Alexa have transformed the way that customers look for information and products. Be conversational: Remember to use a conversational tone with long-tail keywords.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

DivvyHQ

JULY 23, 2019

Your company’s goals include increasing sales by 50 percent year-over-year, and you want to ensure you are achieving this through all aspects of digital marketing. Through previous research, you have determined that your sales team closes at a 10 percent rate. Meta Information. Who is ranking for the most keywords?

Keywords 67

Keywords Top of Funnel Paid Search Agency SERP 67

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Old articles: updates, traffic, and leads. Freshness—updating a post to keep information current, and to reflect new and emerging developments on a topic—won out, with 73% deeming it most effective.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

QuanticMind

MARCH 27, 2019

In this article, we’ll explain the key advantages of employing bid optimization technology, and why it’s the best option to achieve this goal. So just how can SEM professionals reasonably make informed bidding decisions without any hard performance data to back them up? Missed Opportunities. The Challenges of Manual Bidding.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

accelerate agency

MAY 24, 2023

If that’s the case, use the links below to find the right information for you: What is Google Analytics? You can use the information to identify new opportunities for high-ranking SEO keywords or discover which pages the majority of your organic conversions are coming from. Read on to find out what it is and how it can help you.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Hubspot

JUNE 27, 2011

Before blogging, many people would call the company simply to ask for pool information. Without knowing if these people had any intention of buying, these one-on-one conversations were not leading to sales. By educating many potential customers at once through the blog, RPS could now funnel people through the sales cycle.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. Most of the product on the site is highly relevant to the information people search for on Google.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55