SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Pinpoint the aspects of searcher intent that top-ranking articles are failing to satisfy.

SEO 87

SEO Tips SERP Content 87

Hubspot

FEBRUARY 2, 2011

Long term keyword analysis development. Link building - internal and external. SEO1 made little effort to add content to the pages themselves, nor did they try to attract or build links to these pages, in order to improve SEO rank for these keywords. Connect with HubSpot : Directory investment evaluation.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. We used to be able to throw up a page about a super specific long-tail keyword and see it rank in no time – even if we were competing against big brands. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. HubSpot's first season of Skill Up is all about SEO. I see a cool link on SparkToro Trending. Someone shares the same link in HubSpot's SEO Slack channel. So — how do you learn about SEO?

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Single Grain

MARCH 29, 2023

HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Long-tail Keywords for SaaS Solution Long-tail keywords are specific, and even though they have low keyword volume , the search intent is much clearer.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

accelerate agency

FEBRUARY 12, 2023

Where do your external links lead? How are internal links organized? How well do articles or posts answer reader intent? Have you provided the site visitor with easy-to-find contact pages and references and external links to sources? Does every article on your blog feature author bylines? wants more information.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

JUNE 26, 2020

You can boost that time significantly by including subheadings that help readers scan content and quickly get a better understanding of what the article is about. Images/screenshots: Speaking of images, most articles should have several images or screenshots to illustrate the points or numbers or steps you are discussing.

Traffic 145

Traffic Paid Content SEO Organization 145

WebMarketCentral

DECEMBER 1, 2008

As I noted in my comment to comment Michah's post on Learn to Duck, articles like this have been appearing since at least 2003, so if SEO is dying, it's an awfully slow death. There will be much less variation in search results between users for long tail and specific niche phrases-which is, again, why SEO is far from dead.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

BuzzSumo

FEBRUARY 21, 2017

Long form content. Less is more’ refers to the number of articles published not the amount of effort involved. A core task for all content marketers is to reach, build and retain an audience. To compete in a world of content shock many publishers have adopted a high frequency publishing strategy, often over 1,000 articles a day.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

accelerate agency

JANUARY 10, 2021

Link Building for SaaS . A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. How are internal links organized? How well do articles or posts answer reader intent? . Search Intent: Types of Google Searches.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

Link Building for SaaS . A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. How are internal links organized? How well do articles or posts answer reader intent? . Search Intent: Types of Google Searches.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

seo.co

OCTOBER 29, 2021

Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Magnetic headlines should compel potential readers to want to read your article. It also helps search engine robots determine relevance of your article for keywords. Image Source: Hubspot ).

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month. Optimize the title.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Single Grain

JULY 1, 2021

Now, outbound links won’t save your sinking ship, but in SEO, especially when targeting a competitive query, every little bit helps. Related Content: * The Ultimate Guide to Link Building with Content for SEO * How – and Why – to Build a Backlink Portfolio * A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. Ranking your website on Google for high search volume keywords without links is nearly impossible. more links compared to videos and “How-to” posts.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

AUGUST 26, 2016

The EDU Resource Link-Building Framework. Through the first five months, we blogged a lot, but we were really only targeting low-competition, long-tail keywords with very little search volume. How to Build Valuable EDU Links in 4 Steps. Step 3 : Evaluate links and collect emails. Keep reading.

Resources 28

Resources Education Lead Scoring Lead Ranking 28

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. There are two reasons for it: Short-tail keywords are difficult to rank for. Related Content: The Ultimate Guide to Link Building with Content for SEO.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

WebMarketCentral

SEPTEMBER 19, 2008

MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead? article, here are a few highlights and observations: Paid vs. Organic Search The article states that 95% of search clicks go to organic results, and only 5% to paid links. Long-Tail Keywords rock.

SEO 20

SEO Long Tail Marketing Cost Per Click Ad Frequency 20

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. Link Building.

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

accelerate agency

OCTOBER 27, 2021

Relevant – you wouldn’t want to start reading this article about SEO, only for it to start talking about exercise routines half way through, would you? This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Relevant – you wouldn’t want to start reading this article about SEO, only for it to start talking about exercise routines half way through, would you? This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Relevant – you wouldn’t want to start reading this article about SEO, only for it to start talking about exercise routines half way through, would you? Building new website SEO. Link building. You publish hundreds of articles a year, and are well respected. Optimize your website. Refreshing existing content.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot : According to Gartner peer insights, customers voted for HubSpot as the best CRM lead management software of 2018. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Of course, some CRMs are more useful than others.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Single Grain

FEBRUARY 8, 2023

These types of posts play a crucial role in building a solid content strategy because they drive exceptional ROI and attract backlinks. This article will help you learn how to create compelling pillar posts to increase your organic traffic. Also, the page links to relevant clusters from different subheadings used in the article.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Single Grain

SEPTEMBER 18, 2019

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. For example, if you used to write short, newsy pieces but now your focus is on in-depth, long-form content, you might not want people to see those earlier articles.

Traffic 107

Traffic Content Banners Keywords 107

Zoominfo

AUGUST 7, 2018

Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. For marketers on the go, the mobile version of HubSpot provides instant access to metrics at-a-glance. Marketers use this app to find new long-tail keyword ideas in seconds.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Single Grain

JULY 3, 2023

In this article, I will share the top eight tactics you should use in your search engine marketing campaigns to help your business dominate the digital landscape. This includes tactics like link building, social bookmarking and social media marketing. One of the best methods to build links to your site is by using guest posting.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Single Grain

OCTOBER 25, 2019

The Skyscraper Technique: How to Build High-Quality Backlinks to Your Content. The Ultimate Guide to Link Building with Content for SEO. created an article based on “leadership lessons learned” from the show Game of Thrones because the show was immensely popular in 2011-2012. Best Examples Of Newsjacking.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

seo.co

MARCH 22, 2021

Although, content marketing, when used for link building, is actually part of ranking high in the SERPs. million links de-indexed; it was more like 262,500 pages. Thankfully, Hubspot was able to resolve the issue. The solution: Narrow down your market and target long tail keywords. It’s all interconnected.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

Optinmonster

AUGUST 27, 2023

That’s stuff like blog posts, articles, podcasts, and videos. For example, a B2C health brand could create informational articles (that’s the type of content) for women over 50 (target audience) to help them survive menopause (goal). Links are an important SEO ranking factor. First, there’s the content part.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Webbiquity

JANUARY 26, 2011

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO 101: Defining the long tail by Conversation Marketing. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars.

SEO 100

SEO Resources Tips Best Practices 100

Single Grain

JUNE 10, 2021

In this article, we'll take a look at 48 of the best content marketing tools that cover all aspects of your content marketing strategy. . It has a database of over 5 billion articles which you can use to quickly discover content ideas in any niche to inspire your own blog posts. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94