Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Paid Search Agency 259

Paid Search Agency Companies Content Marketing Planning 259

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 318

Marketing AI Curation Content SERP 318

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. But how exactly does fresh content impact your SEO ?

SEO 243

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 243

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

ClearVoice

JUNE 6, 2024

Articles and blog posts may seem similar when it comes to content marketing, but they have some key differences in format, style, and purpose. Article Often used for in-depth topic exploration, providing detailed information, analysis, and insights. Article Tend to have a more formal and informative tone.

Comparison 52

Comparison Long Tail Marketing Keywords Analysis 52

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. Guest post by Mehdi Hussen. Image credit: RF._.studio What is data storytelling?

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

Marketing AI 296

Marketing AI Distribution Content Marketing Content 296

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Search Marketing 129

Search Marketing Paid Search Agency Planning PPC 129

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 294

Marketing AI Webinar Metrics Content Marketing Planning 294

Contently

OCTOBER 17, 2024

In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. Humans are hardwired to share content that reflects their identity, evokes emotion, makes them feel nostalgic, or connects them to others. People share messages that matter So, what makes online content viral, anyway?

Viral Marketing 180

Viral Marketing Content Trigger Marketing Youtube 180

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. Taking Everyday Life and Turning It Into Content. Let’s get to it.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Marketing Insider Group

AUGUST 19, 2024

But how do you get your content to stand out from the crowd? Steps like understanding the platform’s guidelines, creating newsworthy content, and leveraging SEO best practices can point you in the right direction. Focusing on timely, relevant, and accurate reporting and emphasizing original content ensures you stand out.

Lead Ranking 294

Lead Ranking Lead Scoring Google Guidelines 294

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

Paid Content 255

Paid Content Distribution Cost Per Thousand Budget Programs 255

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. That’s where content pruning comes in. It can also create space for new content production.

Marketing Websites 363

Marketing Websites Lead Ranking Lead Scoring SEO 363

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Oh, and it’s free!

Budget Programs 153

Budget Programs Enterprise Management CMS Development SEO 153

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

SEO 327

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 327

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. They’re clearly different, but where one stops and the other begins.

SEO 101

SEO Content Marketing Content Marketing 101

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 324

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 324

Navigate the Channel

SEPTEMBER 19, 2023

The world of search marketing is constantly evolving, and 2023 promises to be an exciting year for digital marketers. In this article, we will delve into the trends and strategies that will define search marketing in the coming year.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 247

Marketing Budget Work Management Marketing Management Marketing Budget Creation 247

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. It’s time to embrace the chaos and create video content that leaves a lasting impression. Image Source: BuzzFlick So, what are video content goals?

Fulfillment 259

Fulfillment Video Marketing Content CTR 259

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! That’s right: advertising and media.

Marketing AI 206

Marketing AI Budget Programs Tools Copywriting 206

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. This type of content analysis isn’t easy. Search Volume Still Works. I do understand though.

Buyer's Journey 357

Buyer's Journey PR Content Analysis 357

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Also, make sure you use Google Trends alongside other marketing tools.

Trends 296

Trends Marketing AI Lead Ranking Lead Scoring 296

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 276

Marketing AI Ethics Content User-Generated Content 276

Marketing Insider Group

OCTOBER 29, 2024

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. But why is SEO so crucial?

SEO 172

SEO Optimization Lead Ranking Lead Scoring 172

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 254

Content Act-On Viral Marketing Fulfillment 254

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus.

SEO 133

SEO Content Marketing SERP Case Studies 133

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. Before you get started, ask yourself the following questions: What is it about your words that will bring people to your content? What is it about your words that will make people want to share your content? Write blog content that people are interested in.

Traffic 96

Traffic Tips Psychographics FAQ 96

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. In short, voice search matters for content marketers.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. But digital marketing experts disagree.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Top of Funnel 163

Top of Funnel Allocation Content Keywords 163

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why?

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. That’s where technical SEO comes in.

SEO 148

SEO Lead Ranking Lead Scoring Content 148

Contently

MAY 13, 2024

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. (I For marketers, this means a few things are about to change. You’ve got third-party cookies to thank.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174