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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. What should your marketing team do?

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WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Why You Should Choose WordPress as Your CMS for SEO. Luckily, there are several options available for keeping your CMS secure.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Web analytics provide actionable insights that enable you to continually optimize your website performance. Choose a CMS system. You probably evaluated your content management system (CMS) during your current website analysis and goal setting steps. Set up analytics. Analyze and document your old website.

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Content Operations

ClearVoice

Key Elements of an Effective Content Operations Strategy An effective content operations strategy should have four key elements: Financial and resource management: Content operations involve crafting your budget, tracking expenditures, and allocating resources to ensure every dollar spent aligns with your content strategy.

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” GiantCampaign’s smart suggestions and predictive modeling lets businesses optimize marketing efforts for maximum impact.

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How Your B2B Can More Optimally Utilize the Event Stack

Navigate the Channel

The event stack can become a critical bridge in this effort, if there is an effort made to optimize it. Some companies come from a culture of hosting great offline events. Optimal use of the stack ensures that your company builds the best relationships and influences the industry most effectively. Optimizing Your Stack.