ClickZ

JANUARY 22, 2020

Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Hubspot is currently one of the most popular marketing automation tools. Perfect for: Marketing analytics. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors. Learn from A/B tests.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. But what changes will it bring to the sales industry?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

SpotMe Blog

JULY 21, 2023

With so many options out there, we’ve reviewed 12 of the best event registration software platforms based on features like customization, ease of use, reporting and analytics, and more. Reporting and analytics : Run reports to see registration numbers, most popular ticket types, and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

BenchmarkONE

MARCH 22, 2019

The blog behind the world’s best-selling CRM platform, the Salesforce Blog offers insights and trends in marketing, analytics, sales and service. Hubspot Sales and Marketing Blog. Required Reading: Six Ways to Help Your Sales Team Be Aggressive but Not Pushy 4 Killer Closing Strategies to Skyrocket Sales. Salesforce Blog.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Only B2B

MARCH 6, 2024

Lead qualification involves website analytics, lead scoring based on specific criteria, marketing automation tools that track user behavior, and interactions with your sales team. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

AUGUST 21, 2023

Research by HubSpot indicates that 74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL , or sales opportunities. For instance, predictive analytics powered by machine learning can help in identifying potential leads with a higher likelihood of converting into customers.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Put Your Videos to Work. Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). There are many persona templates available online; here is an example of one HubSpot offers: Content strategy. HubSpot, Marketo, Pardot) Predictive analytics (e.g., In summary.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Martech

JANUARY 25, 2022

Salesforce and HubSpot are some of the most popular operational CRM tools. Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Collaborative CRM. Visionaries.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Marketing Insider Group

JANUARY 10, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events. Look at Your Own Content Performance. Pew Research Center.

Research 100

Research Campaigns Tips Content 100

ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, according to a report by HubSpot 71% of the users’ businesses utilize Instagram & according to foundationin.co, 80% of the users follow a business on Instagram.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce. Source: Forrester , 2021). Source: Hubspot , 2021). Not exactly. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

SnapApp

JANUARY 4, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events. This HubSpot article lists 19 more beyond the ones I mention here.

Research 61

Research Campaigns Tips Content 61

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Conference 54

Conference Marketing AI Work Management Marketing Management 54

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). HubSpot , 2020). Hubspot , 2021). Source: Forrester). Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers. Below is a list of 50 incredible marketing statistics that every marketer should know.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SnapApp

MAY 29, 2018

By analyzing the patterns and common trends in behavior of your customers prior to the point of conversion, you can create a template to judge whether or not a completely different lead will also convert. Forrester research indicates that 74% of business buyers conduct more than half of their research online. Top channels.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Hubspot

NOVEMBER 16, 2012

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

FEBRUARY 18, 2019

Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity -- even if they've already watched it 27 times. Recommended By: Caroline Forsey , Staff Writer at HubSpot, Marketing Blog.

Hubspot 77

Hubspot Planning Forrester Best Practices 77

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Hubspot

FEBRUARY 18, 2011

In Groundswell, two top Forrester analysts described this fundamental change in consumer behavior as "a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.". Connect with HubSpot : Download the On-Demand Webinar Now!

Inbound Marketing 28

Inbound Marketing Allocation Advertising Agencies Paid Search Agency 28

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. A Hubspot survey found that 61% of sales teams that exceeded their revenue goals leveraged automation in their sales processes. A great example of one of these tools is Hubspot’s conversation intelligence solution.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Predictive analytics. Let’s break down those capabilities.

Marketing Automation Services 128

Marketing Automation Services Enterprise Management Work Management Marketing Management 128

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

SpotMe Blog

AUGUST 4, 2023

Reports and analytics : To improve your events over time, you need data. Look for event check-in software that provides detailed reports on things like check-ins, real-time attendance tracking, busiest registration times, engagement analytics, KPI measurements, etc. Integrations make event management much more efficient and seamless.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” This year featured more in-depth sessions and workshops on digital trends. Host: HubSpot. Forrester’s B2B Marketing & Sales Forum.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Learn more : 11 Practices for B2B Landing Page Optimization (LPO).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Hubspot

SEPTEMBER 13, 2023

It’s made by analyzing historical sales data, identifying patterns and trends, and using that to predict the revenue they’ll generate in the near future. The projection will also help you identify seasonal trends and other changes in the industry, so you can hire freelancers or temporary staff when you need to.

Top of Funnel 63

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 63

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Email Performance Trends. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Experian's 2012 Digital Marketer Benchmark and Trend Report ) Tweet This Stat. year over year.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

SpotMe Blog

JUNE 16, 2023

Data and analytics to gain insight into HCPs’ interests, knowledge gaps and preferred learning styles. The key is using data and analytics to gain insights into HCPs’ preferences and behaviors across channels. Some platforms incorporate social features that build community, like an activity feed.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

Conductor

JULY 6, 2022

But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey. Nina Carlson, Online Marketing & Analytics Manager at Emerson, on how to use search data to inform content strategy. Take opportunities to refresh content to stay current with the latest trends and data.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59