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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports).

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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.

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Everything You Need to Know About Google’s October 2023 Core Algorithm Update

Top Rank Marketing

Impact: These core updates often trigger shifts in website rankings. Spam Update: Running in parallel is Google’s October 2023 Spam Update. This focused initiative aims to combat spam content across multiple languages, ultimately elevating the quality of search results by diminishing the prevalence of spammy content.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

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Why spam trigger words are a thing of the past

Litmus

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

In marketing, agile gives you the ability to be flexible to meet the ever-changing demands of a business. In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. Litmus Test offers quick spam checks.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.