InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 156

Webinar Metrics Marketing Attribution Forecasting Lead Ranking 156

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Between January and April 2020, the number of brands running webinar ads has more than doubled from 223 to 463. This means webinars are now mainstream even with the most traditional of industries. What are webinars? Why use webinars in 2021?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

B2B Thought Leadership 214

B2B Thought Leadership Lead Ranking B2B Marketing Planning 214

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Here are eight B2B marketing strategies that can make a big difference today. With B2B marketing, it’s all about value.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? . How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Sana Commerce

JUNE 8, 2022

On-demand webinar. B2B e-commerce analytics – Turning data into strategies. Catch up on this 30-minute session with Sana Commerce’s Jan van Werkhoven who shares their knowledge and expertise on business analytics and turning them into strategies. During this session, our speaker covers: What is analytics about.

Analytics 52

Analytics Webinar Metrics B2B Paper 52

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? GA4 and Google Analytics are two separate tools, so you’ll have to complete this step even if your Google Ads is already connected to Universal Analytics (aka UA, the old Google Analytics tool.) . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. Congratulations to all our Predictive Analytics influencers who participated! Join Enterprise Lite to work with all of these Predictive Analytics influencers! 16 Nick Brestoff, M.S., Score: 30.79

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

B2B Marketing Analytics

AUGUST 2, 2020

marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. Would your target audience sit still for a two-hour webinar?

B2B 111

B2B Demand Generation Agencies RSS B2B Thought Leadership 111

Adobe Experience Cloud Blog

MARCH 25, 2020

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. Many best practices focus on maximizing registrations, but webinar attendance is what matters most.

Webinar Metrics 174

Webinar Metrics Marketing Automation Services Marketing & Strategy Thought Leadership 174

BOP Design

AUGUST 4, 2020

And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021. Below are four tips on how to make your next B2B webinar, client meeting, or presentation super polished — even from the confines of home. Quality Sound.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Choose your topic carefully.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report.

Analytics 243

Analytics CTR Google Reachforce 243

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Virtual events and webinars (52%).

Marketing Budget 337

Marketing Budget Marketing Budget Creation Budget Programs Research 337

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue.

Social Media 98

Social Media B2B Marketing Social Marketing B2B Thought Leadership 98

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. The top tool needed for measuring content marketing strategies is analytics software.

Work Management 269

Work Management B2B Marketing Marketing Management Budget Programs 269

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. It can play a critical role!

B2B Marketing 119

B2B Marketing Top of Funnel Content Marketing Branding 119

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

B2B Digital Marketer

MAY 23, 2024

Create a Content Strategy: Develop content that aligns with each stage of the customer journey, using a mix of formats such as blogs, videos, case studies, and webinars. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. What is B2B Buyer Intent Data? Information can include various forms of online behavior data like visiting a website, clicking on an ad, attending a webinar, or downloading a PDF.

Buyer Intent 350

Buyer Intent Intent Work Management Marketing Management 350

Webbiquity

NOVEMBER 21, 2021

Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. The Deal: Get 30% off all Fotor annual plans using coupon code BF21.

Budget Programs 336

Budget Programs Marketing Management Software Webinar Metrics 336

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. As more B2B marketers reap the benefits of account-based marketing, previous research suggests that it may be the result of making it a top priority.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

Binary Demand

MAY 27, 2024

[ps2id id=’introduction’ target=”/]It’s well-known that B2B sales cycles can be lengthy and complex, requiring marketing and sales teams to collaborate effectively. B2B lead nurturing is crucial for boosting conversion rates and stimulating business growth. We can call this a best B2B lead nurturing strategy example.

Lead Nurturing 52

Lead Nurturing Ideal Customer Profiles Marketing Qualified Leads Lead Ranking 52

Lake One

JULY 27, 2023

But that changed when HubSpot introduced its new Customer Journey Analytics tool. HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Measure the impact of each touchpoint on customer engagement and conversion.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80