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Best Practices for Revenue Ops: Data & Analytics


As data plays an ever-increasing role in today’s B2B organizations, both marketing and sales operations professionals are in position to solidify their place as critical revenue drivers. In this article, we’ll focus on best practices for the fourth pillar, Data & Analytics.

B2B Conversion Tracking Best Practices


Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data. Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. Analytics

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An A to Z of Content Marketing Best Practices


To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices.

Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Though the format is sometimes misused (i.e.,

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7 Video Marketing Best Practices Worth Fighting For


By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers. Want to learn more about a certain best practice? Measure more than view counts.

Email Marketing: Best Practices in a Multichannel, Multi-Device World

Marketing Action

But best practices for email evolve continuously, as today’s marketing mix progressively includes new channels and devices. Here’s how much they spent in 2012: John’s best practices included: Maximize deliverability using list hygiene, design and other strategies.

The 7 Building Blocks of a Solid Content Marketing Plan


According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Mail Chimp’s voice and tone guide is widely recognized as one of the best guides available online.

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Seven fascinating marketing lessons of 2015

grow - Practical Marketing Solutions

gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.

MarketingProfs B2B: Big Ideas and Best Practices


Last week’s MarketingProfs B2B Forum 2015 in Boston had something for nearly every marketer, whether in lead generation, demand generation, content marketing, social media marketing, predictive analytics and lots of other SEO keywords.


Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) AN) Are you looking at new B2B marketing strategies or tried-and-true approaches this year?

5 Ways to Uncover Powerful Website Analytics

Modern B2B Marketing

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics?

Best Practices for B2B Social Media Success


B2B Lead Generation through Social Media. According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead generation. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead generation. How B2B Companies are Finding Success using Social Media. B2B Manufacturing Industry

5 Ways to distinguish your content and brand by using research

grow - Practical Marketing Solutions

Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you’re not just trying to sell your stuff, but also trying to contribute to the field.

The Step-By-Step Guide To Measuring Marketing ROI


As we wrote about recently, the mindset of being focused on measurable results in marketing has remained the same. In this post we’ll dive a little deeper and explain how to measure marketing profitability and marketing ROI. The first step is measuring pipeline.

7 Ways B2B Marketers Get Real Value from Predictive Analytics


A successful B2B marketing plan uses the power of predictive analytics for lead generation, to get more value from existing leads, determine which leads are most likely to convert, predict which customers are likely to churn, and more.

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

And yet, many marketers still struggle to quantify and measure its ROI. There are many types of videos that marketers use for different purposes, so there is no single method to measuring the success of your different videos. Content Marketing b2b Consumer

Measure the ROI of Digital Advertising Beyond Revenue Impact

Modern B2B Marketing

But first, you need to understand how you can effectively measure the ROI of digital advertising. . The most instinctive way to measure digital advertising ROI is to track metrics that tie directly to revenue and profit (think conversions, opportunities, etc.).

A Framework for Measuring Influencer Marketing Success


As companies invest more money and resources in their influencer practices, there is increased pressure on marketers to be properly measuring influencer marketing success. As such, I thought I’d share a framework for measurement based on best practices we’re seeing among our customers.

4 Marketing Analytics That Matter for Driving Higher Revenue

Modern B2B Marketing

It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. Too often marketers measure the flow of leads as simply adding new names to the database. Marketers need to measure in the same way.

4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation

Modern B2B Marketing

So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions. Maximize Small Data with Predictive Analytics.

23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Marketers often talk about the “value of content marketing” and rightfully praise its ability to bring in new business opportunities, but can’t actually measure its exact impact. Starting with the Basics: Measuring Lead Generation. Removing the Hassle from Content Marketing Analytics.

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Account-based Everything, Measuring ROI, and the Future of ABM


You’ll note that Account-Based Everything is not a new idea but it’s a trending practice that marketing and sales organizations are using, and it’s spreading like a wildfire. How do you measure your account-based efforts, both in the short-term and long-term?

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B2B Email Marketing 101: 7 Best Practices

Modern B2B Marketing

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. With such dramatically improved results possible from email, it’s critical to understand the art and the science behind B2B email marketing. Analytics.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? What are the best practices for advertising on LinkedIn?

Master the Marketing Attribution Puzzle for 2018


As a B2B marketer, tasked with marketing attribution and showing results, what’s more important than proving you are contributing to your organization’s top line growth and success? But there is one that may be especially useful for B2B demand generation professionals.

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading.

Sangram Vajre: ABM Cloud, Pros and Cons of ABM, and the Future of Terminus


Even if we don’t win every deal, we still benefit whenever a new company learns the value of predictive analytics for B2B lead generation. What does the best-in-class ABM stack look like?’. “If If you have too many accounts, you should have predictive analytics.

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Content marketing metrics and analytics: it’s all about you


When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. However, the concept of measurement and metrics sometimes gets twisted around, and we find marketers not really doing all they should.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Site architecture (SEO properties and best practices like tagging, URL’s, etc). In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Ghostery is a free Chrome extension that provides insight into the tracking, advertising, and analytics programs a website deploys.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Of course, B2B marketers have differing expectations of an SEO audit as well. While almost every audit addresses SEO best practices, more challenging issues arise when tackling the expectation of strategic direction. The Google Search Analytics Audit.

7 B2B Marketing Principles For CMOs and Directors


Yet, this is common reality for B2B marketing leaders. These B2B marketing principles are inspired by the Marketo Summit 2017 case study session presented by the marketing leadership team at TIBCO. As a result, marketing leaders can’t measure the impact they have on revenue.

The 10 Commandments of Successful B2B Customer Retention


In a recent survey of B2B CMOs , customer retention beat out revenue growth as the #1 strategic focus for 2017. So, to help you maximize your customer retention – and do much better than just a 5% improvement – we suggest you follow some of these best practices.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)


Social media marketing has gone well beyond the hype stage and is now mainstream business practice. And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices.

Time to Retire Old School B2B Web Practices


The B2B marketing world is changing. Web sites are the “hub” for many B2B marketing programs especially among professional services firms. ” And the negative consequences for being “behind the times” can be measureable.

Webinar Replay: Tips for Using Social Media in B2B Marketing


Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts.

Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. The link between high growth and frequent research is just the tip of the analytical iceberg.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

That’s not to say that this function won’t ever be reborn or incorporated into another tool, but for now the message is clear—marketers can’t rely on the share counter to measure the engagement of their content on Twitter anymore. But was this ever really a good measure to begin with?

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How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Most organizations have high expectations for how many people they would like to register for each webinar, especially the person tasked with measuring the return from webinar efforts. Act, measure, improve, adjust and repeat.