The 29 Best Web Analytics Tools
JANUARY 31, 2017
Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.
The Top 10 Free Content Analytics Tools
AUGUST 2, 2016
Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics. SENTIMENT BASED ANALYTICS.
How to Leverage Baidu Analytics to Grow Your Digital Presence in China
NOVEMBER 8, 2016
Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).
Are you using Universal Analytics?
NOVEMBER 15, 2013
Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. Well, with Universal Analytics you''ll now be able to track with MORE devices. google analytics
Twitter to Launch New Ad API, and Other Marketing Stories of the Week
FEBRUARY 17, 2013
Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET. The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising.
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.
The dashboard has finally been perfected
OCTOBER 28, 2014
I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts.
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
NOVEMBER 7, 2016
Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Almost all the gains are going to Facebook and Google. Brands digital advertising facebook Google IAB mobile social
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Google Review Count: 366. Google Review Count: 259. 3) Google Charts. Google Review Count: 249. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count: 236.
Predictive Marketing Vendors Look Beyond Lead Scores
Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The system also has connectors to import data from marketing automation and Google Analytics.
What is Predictive Marketing?
APRIL 6, 2016
zero search interest on Google. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes. The most common use of predictive marketing analytics today is within a companies' CRM.
Image Recognition technology is a goldmine for marketers
grow - Practical Marketing Solutions
NOVEMBER 19, 2014
Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. Find her on Google+ and Twitter.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest).
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Google Review Count: 345.
Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
OCTOBER 15, 2015
Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content.
Google Takes on Facebook
Manhattan Marketing Maven
JULY 5, 2011
The introduction of Google Plus, amidst of frenzy of product improvements and introductions by Google, represents the first salvo in a war between Facebook and Google for the soul and the direction of the Internet. It may also reveal the thinking and ambitions of Larry Page, who now has a firm grip on Google’s tiller. But Facebook, focusing on people and the connections between them, has already matched and will regularly exceed Google’s traffic.
Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
JULY 22, 2015
Example: 15 of Google's Coolest Doodles ). While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Otherwise, I'd suggest using a Google Doc or Excel spreadsheet to keep track of them all.
Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
Customer Experience Matrix
FEBRUARY 21, 2014
Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.
Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
Customer Experience Matrix
FEBRUARY 2, 2016
Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. business intelligence marketing analytics marketing database marketing performance measurement
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search.
Best Social Media Management Tools for Small Business Owners
grow - Practical Marketing Solutions
NOVEMBER 11, 2012
Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach.
How to Reduce Your Website's HTTP Requests
DECEMBER 1, 2015
and Google, tweeted last year that the average number of page requests is actually 99+ per page. Google Chrome's Network panel makes it easy for anyone to check how many HTTP requests a site makes. To see the Network panel for a given webpage, open the webpage in Google Chrome.
Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
OCTOBER 20, 2016
By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.
20+ Metrics for Measuring B2B SEO Performance
AUGUST 26, 2014
Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Event Tracking 101 For Google Analytics.
What Mobile Buyers Are REALLY Doing on Your Website
SEPTEMBER 16, 2013
According to data from three of Facebook’s biggest ad API partners (who help companies purchase ads) mobile Sponsored Stories are generating more than 13 times the clickthrough rates of all Facebook desktop ads. You can use Google Analytics to get a breakdown of your mobile visitors.
How To Extend B2B Marketing With Better Social Media Measurement Tools
AUGUST 15, 2013
As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship.
Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
MAY 9, 2016
Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. Google+: No.2
Best Web Analytics Tools and Tips of 2009
MAY 18, 2010
In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog.
Test Driving Google+ Brand Pages
Manhattan Marketing Maven
NOVEMBER 13, 2011
Google+ has opened itself to include brands as active social participants with the introduction of Google+ Pages on November 7 th. Google+ may look like Facebook and has introduced some new features, which Facebook quickly copied but it is not a competitive social network per se. Google+ is a work in progress. It seems to play a middleware role in Google’s overall strategy. Most are strategic issues for Google. Analytics are weak.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. 40,296.
THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
APRIL 17, 2017
Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. It pulls organic search marketing data from the MOZ Open Site Explorer API and SEMRush. This article is a guest post by Christopher Penn of SHIFT Communications.
LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week
APRIL 7, 2013
Google Upgrades Its Google Places Dashboard With Google + Local Integration, From Search Engine Land. For those of you unfamiliar with Google Places, it’s a feature that allows marketers to manage the information that appears in Google searches related to their local business.
7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
DECEMBER 2, 2013
But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives.
Re-Review: Actionly for Social Media Monitoring & Measurement
FEBRUARY 7, 2011
However, Actionly still is not picking up my own Google Buzz posts, and the Flickr results are empty even though I (as sazbean) have a Flickr account. Unfortunately, Actionly’s usefulness seems to be ham-stringed by the results provided by Facebook (and possibly Twitter and Google Buzz).
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Pricing: free, or API data by quote. Google Review Count: 55,200.