The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? Where to Learn Google Analytics. Google Analytics Academy. The GA Academy is where all those new to Google Analytics should start their educational journey. Google Digital Garage.

Trending Sources

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Your Definitive Guide to Google Analytics

Sharpspring

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data.

API 15

Twitter to Launch New Ad API, and Other Marketing Stories of the Week

Hubspot

Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET. The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising.

API 21

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.* Analytics include dashboards, attribution reports, and funnel analyses that track customers through a purchase process.

SMS 40

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

Tools 67

Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Almost all the gains are going to Facebook and Google. Brands digital advertising facebook Google IAB mobile social

The dashboard has finally been perfected

Biznology

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts.

The 24 Best Visual Content Creation Tools

Webbiquity

Google Review Count: 366. Google Review Count: 259. 3) Google Charts. Google Review Count: 249. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count: 236.

Tools 93

Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. The system also has connectors to import data from marketing automation and Google Analytics.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest).

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”. A couple weeks ago, we covered Google’s new App Indexing API and how, if you utilize it, you could see a ranking increase in your App’s content.

API 26

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Example: 15 of Google's Coolest Doodles ). While Moz finished running the previous test, we decided to dive into our analytics to find that question's answer. Otherwise, I'd suggest using a Google Doc or Excel spreadsheet to keep track of them all.

The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Google Review Count: 345.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. It can connect with others through standard APIs. business intelligence marketing analytics marketing database marketing performance measurement

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

As social media platforms begin to provide more direct insight into activity metrics related to business activity, B2B marketers have a greater opportunity to connect the dots within business analytics tools to establish true marketing performance measurement. Google Authorship.

API 47

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search.

How to Reduce Your Website's HTTP Requests

Hubspot

and Google, tweeted last year that the average number of page requests is actually 99+ per page. Google Chrome's Network panel makes it easy for anyone to check how many HTTP requests a site makes. To see the Network panel for a given webpage, open the webpage in Google Chrome.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Now pulled through Google Webmaster Tools search query reports. If you’ve connected your Webmaster Tools account with Google Analytics, this information is still accessible to evaluate non-branded versus branded keyword percentages. Event Tracking 101 For Google Analytics.

What Mobile Buyers Are REALLY Doing on Your Website

Hubspot

According to data from three of Facebook’s biggest ad API partners (who help companies purchase ads) mobile Sponsored Stories are generating more than 13 times the clickthrough rates of all Facebook desktop ads. You can use Google Analytics to get a breakdown of your mobile visitors.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

API 70

Best Web Analytics Tools and Tips of 2009

Webbiquity

In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Google Analytics 101, Part 1 by Search Engine Watch. Eyes on the Prize with Custom Reports by Google Analytics Blog.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. Google+: No.2

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process. Build strong relationships with leadership team through the delivery of metrics and governance of analytic processes.

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12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. 10) Google Alerts. 11) Native Analytics Tools.

For AdWords In ABM, Add the Right AI

Webbiquity

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Google has already jumped into the AI game for AdWords. So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube.

CPL 7

17 of the Best WordPress Plugins for Marketers

Hubspot

From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. 40,296.

LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week

Hubspot

Google Upgrades Its Google Places Dashboard With Google + Local Integration, From Search Engine Land. For those of you unfamiliar with Google Places, it’s a feature that allows marketers to manage the information that appears in Google searches related to their local business.

API 45

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives.

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

chiefmartech

Integrating both web analytics and CRM account data will connect the dots and close the loop in longer sales cycles. This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?

The 28 Best Influencer Marketing Tools

Webbiquity

After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Pricing: free, or API data by quote. Google Review Count: 55,200.

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The Convergence of MarTech and AdTech Platforms

Captora

Google, Facebook and the TV/Cable networks are just some examples of companies that are able to offer inventory at that scale. This means more machine learning, more predictive analytics and more behavioral and demographic based targeting. Display Advertising, Video Advertising.

Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM

Listenloop

One of the things we spend several months working on before we launched the product and even after is setting up the analytics that will let us measure every step of the process from submitting your email, to creating a team, to inviting more users, and finally, to sending messages and sharing files.

How to Define The Content Marketing Metrics that Matter

Modern Marketing

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content.

API 89

How to Find and Target High-Value Keywords for Your Business

Hubspot

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. Google’s search bar algorithm is built around a searcher’s intent.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. Last week’s post looked at newer marketing automation systems that focused on small businesses.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. through their APIs, which often limit the number of records that can be pulled at once.