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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. These applications combine previously separate SAS functions such as model building, visual analytics, segmentation, and content creation.

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Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

Which is pretty ironic, since they’re an almost perfect example of a Customer Data Platform – that is, a system that assembles customer data from multiple systems and makes it available for marketing and analytics. In the meantime, Zaius can capture data from Web sites and email through Javascript tags, from mobile apps through a System Development Kit, and from pretty much anything through APIs and batch uploads. Segment exports and API access are what qualify Zaius as a CPD.

Trending Sources

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. It’s an important differentiator compared with other Customer Data Platforms, which often don’t support true real-time interactions.

Pointillist Journey Orchestration Discovers Customer Paths for Itself (Marketing Automation is Doomed, I Tell You)

Customer Experience Matrix

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. As Pointillist’s self-chosen label suggests, its own roots are in customer data analytics, not execution.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

That’s important because effective personalization, analytics, and coordinated customer experiences all require unified data. Second, more marketing systems are designed to easily export and import data through things like APIs and microservices ( as Scott recently pointed out ).

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 3) Application Programming Interface (API).

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Ian Mahoney of Marks & Spencer and Pinak Vedalankar of Sapient gave a fantastic presentation of a three year joint development project to move Marks & Spencer’s e-commerce system from Amazon to their own platform. Shape our choice of analytics to run.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice. We manage Business Communications for several California Based Regus Offices and completely agree that Social Media is impacting Business to Business interaction at an ever increasing rate.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

In this case, a blog full of useful and targeted content, enhanced by syndication across various social sites and subsequent interactions with its community, led to Delivra increasing SEO and growing a reputation for trusted e-mail marketing advice. We manage Business Communications for several California Based Regus Offices and completely agree that Social Media is impacting Business to Business interaction at an ever increasing rate. MTV Launches Interactive Visualizatio.

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

Both will address how the role of the marketing leader needs to evolve to achieve the right balance across technology, analytics, and execution. May 10: DATA & ANALYTICS TRACK. If martech is the engine, data is the fuel — and analytics are the road to insight.

Toward a New Knowledge Society

Buzz Marketing for Technology

Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. with things like this (this is the basis for recommender systems) (like Amazon) Bezos Slide 31: No principles or rules describing â??qualityâ?? Developers & API. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |.

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Saffron Technology Organizes Data into Memories

Customer Experience Matrix

Summary: Saffron Technology provides an analytical database that explores relationships among entities and their attributes. There's no need to load them differently or build a causal model of how they interact. Saffron’s technology lets users define the types of data to will store, load data into the system, and execute API calls for the different types of analysis (connections, networks, analogies, etc.)

QlikView 9.0 Reaches for Broader Business Intelligence Market

Customer Experience Matrix

Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry. More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. (Of API for real-time updates of in-memory data. QlikTech released version 9 of its QlikView business intelligence software today.