Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Mastering Your B2B Marketing Budget: A Strategic Guide to Success Vivek Goel December 24, 2024 Share : Table of Contents Introduction In todays competitive B2B landscape, marketing plays a pivotal role in driving business growth. What is a B2B Marketing Budget?

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Allocation 52

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. Traditional attribution models fail to connect digital spend with real-world outcomes.

Marketing AI 122

Marketing AI Marketing Attribution Advertising Channels Allocation 122

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. What was the outcome?”

Work Management 109

Work Management Marketing Management Allocation Paid Search Agency 109

Marketing Insider Group

NOVEMBER 18, 2020

The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Hinge Marketing

MAY 22, 2023

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.

Marketing Budget 152

Marketing Budget Budget Programs Marketing Budget Creation Allocation 152

Webbiquity

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. What’s most interesting about the report is how spending tends to shift over time.

Allocation 238

Allocation Marketing Budget SEM Planning 238

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. The latest CMO Survey, drawing insights from over 11,000 marketing executives, reveals critical trends shaping marketing budget decisions this year.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Allocation 52

Martech

OCTOBER 29, 2021

For marketing operations to have the greatest impact company-wide, they need to be connected to other functions in the organization, including sales and finance. This allows campaigns and other marketing efforts to be monitored and measured. Budget management. From there, campaigns can be optimized. “We

Budget Management 120

Budget Management Digital Asset Management Enterprise Management Budget Programs 120

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. This unified approach makes it easier to align marketing spend with business outcomes, consistently generating higher-quality leads.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 144

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 144

Orange Owl Blog

DECEMBER 16, 2024

Greater Integration of AI and Machine Learning Insight: AI and machine learning will further refine targeting and optimization in performance marketing, leading to more efficient campaigns and better allocation of budgets. Use machine learning algorithms to optimize bid management and ad placements in real-time.

Allocation 59

Allocation Trends B2B Marketing Enterprise Management 59

Heinz Marketing

NOVEMBER 1, 2024

At its core, marketing orchestration involves: Cross-Functional Collaboration : Encouraging different departments—such as marketing, sales, and customer service—to work together seamlessly. Integrated Technology Stack : Utilizing tools and platforms that communicate effectively with one another to streamline processes.

Organization 89

Organization Marketing Automation Services Work Management Marketing Budget 89

illumin

AUGUST 22, 2024

In political advertising , this means using voter lists, as well as the following variables: Marketing spend data – MMMs use a percent of the marketing budget allocated for various marketing activities like promotions, support, and advertising Economic data – MMMs use economic indicators like interest rates and inflation.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Allocation 98

Single Grain

APRIL 22, 2025

These models can reveal up to 50% of hidden marketing ROI. Strategic balance: To achieve optimal marketing ROI across your campaigns, allocate 50-60% to brand-building activities and 40-50% to performance tactics. Dont forget to analyze the costs of any marketing tools and software you use.

Paid Content 52

Paid Content Multi-Touch Attribution ROI Marketing AI 52

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps.

Marketing AI 75

Marketing AI Allocation Paid Search Agency Multi-Touch Attribution 75

Single Grain

APRIL 12, 2025

AI-powered tools like Karrot.ai Propensity Modeling Advanced LinkedIn ABM programs use propensity modeling to identify accounts most likely to convert. Here are the best types of tools to try. Machine Learning Personalization Tools like Karrot.ai Automatically shift budget toward the highest-performing elements.

Account Based Marketing 52

Account Based Marketing ABM Lead Ranking Multivariate analysis 52

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1%

Enterprise Management 90

Enterprise Management Budget Programs Budget Management Spending 90

Oktopost

JULY 30, 2024

Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built. To evaluate such a broad approach, you can narrow your analytic focus.

Top of Funnel 117

Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Martech

APRIL 28, 2025

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different How marketers use conversion lift testing Evaluating campaign effectiveness Marketers use conversion lift testing to assess the effectiveness of specific campaigns, channels or tactics. Want to ask your own question of MarTechBot?

Work Management 75

Work Management Conversion Ads Allocation 75

Porch Group Media

FEBRUARY 20, 2020

Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. The top three areas in Gartner’s research included: Consumer Spending (32%).

Allocation 59

Allocation Budget Programs Paid Search Agency Advertising Agencies 59

ScanmarQED

JULY 25, 2024

Both Consumer Insights and Marketing felt that historical spends were inefficient, but they needed evidence and recommendations before they could make major changes. Given the budgets, tight timelines and hands on nature of the team, they didn’t want to outsource this to a typical consulting-based Marketing Mix Modeling vendor.

Work Management 52

Work Management Marketing Management Allocation ROI 52

Martech

MARCH 10, 2025

Youve likely spent time comparing marketing tools, trying to understand why they produce conflicting results. While using different tools and analyses makes sense for tactical, day-to-day optimizations, you need a unified, holistic solution for strategic decision-making.

Marketing Attribution 119

Marketing Attribution Work Management Marketing Management Paid Search Agency 119

Hubspot

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Click here to download your 8 free marketing budget templates.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. Legacy budget planning. Consensus budget planning. Consensus budget planning. Strategic marketing planning. How Much Should You Spend on Your Marketing Budget?

Marketing Budget 139

Marketing Budget Marketing Budget Creation Work Management Planning 139

Orange Owl Blog

DECEMBER 29, 2024

This insight empowers B2B marketers to make data-informed decisions, optimize budget allocation, and refine strategies to deliver maximum impact. However, the application of marketing attribution models in B2B is not without its challenges. Email marketing nurtures leads through the decision-making process.

Marketing Attribution 52

Marketing Attribution Lead Ranking Multi-Touch Attribution Allocation 52

Inbox Insight

DECEMBER 18, 2024

This stems from wasted marketing spend, lost opportunities, and inefficient resource allocation. Clean, accurate data supports reliable attribution models, enabling marketers to measure campaign impact across touchpoints and precisely calculate ROI. million across organizations.

Data Hygiene 52

Data Hygiene Demand Generation Agencies Demand Generation Demand 52

Hubspot

JUNE 26, 2019

WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you’re a PPC marketer, you might know how time-consuming these campaigns can be. After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget.

Budget Programs 101

Budget Programs Enterprise Management PPC Paid Search Agency 101

Orange Owl Blog

MARCH 16, 2025

Key Benefits of Segmentation in B2B Marketing: Improved Marketing Efficiency : By focusing on specific segments, businesses can tailor their strategies, improving engagement and ROI. Better Resource Allocation : Companies can allocate marketing budgets effectively by targeting the most profitable segments.

Ideal Customer Profiles 52

Ideal Customer Profiles Segmentation Enterprise Management Work Management 52

Navigate the Channel

APRIL 10, 2025

Reviewing Marketing budgets for 2025 It is that time of year when many of us in the building material industry are trying to figure out how much to spend on marketing next year. With 2025 being a year where things should finally be on the rebound in most of our market segments how should we plan for growth?

Spending 65

Spending Paid Search Agency Marketing Budget Allocation 65

B2B Marketing Directions

AUGUST 15, 2021

Gartner expressly noted that the results of this survey do not represent the market as a whole, but only reflect the sentiments of the respondents surveyed. Marketing Budgets Fall The "headline" finding of the Gartner research points to a significant decline in marketing budgets as a proportion of company revenue.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Valasys

APRIL 17, 2025

70% of construction projects go over budget by more than 10%. Projects with poor management stay within budget only 48% of the time. Strong construction accounting software and proper financial planning lead to project success. These systems help track expenses, manage resources and keep cash flow healthy during projects.

Budget Programs 40

Budget Programs Contingency Planning Planning Efficiency 40

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. What should you know before building your marketing budget?

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Engagio

SEPTEMBER 24, 2018

One of the first items on your list: get budget for your ABM program. We get questions around budgeting all the time. Where should this budget come from? That’s why in this edition of Behind the Brilliance, I asked Sam Melnick , VP of Marketing at Allocadia, to join me in a conversation about this important topic.

Budget Programs 84

Budget Programs Account Based Marketing ABM Allocation 84

KoMarketing Associates

MARCH 8, 2018

This is what Marketing Performance Management (MPM), is all about – and this discipline involves three basic pillars: Plans – Tactical activity and strategic goals set by the CMO. Investments – Budgets, spend management, and reconciling with finance. Mistake #4: Maintaining Data Quality.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

Digilant

OCTOBER 5, 2020

One of the most common mistakes that many marketers fall into is making digital marketing budget decisions based purely on their team’s opinion rather than analyzing past performance data to make better decisions moving forward. Why Pair Marketing Analytics With Your Digital Marketing Budget Planning.

Allocation 52

Allocation Marketing Budget Paid Content Marketing Budget Creation 52

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. The problem is, by the time you analyze those results, you’ve likely already spent too much—or too little—on marketing. Lance Walter is Chief Marketing Officer for Host Analytics and leads the company’s global marketing efforts.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100