Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.  How Ready is Your Organization for the New Social Buyer Persona? What is Context? customerthink.com).

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

AUGUST 8, 2011

Image via Wikipedia.   As the constant motion of the social age evolves, offline and online buying activities are blending into a myriad of new buying behaviors that are yet to be defined clearly.  Who is the Social Buyer Persona?    A New Social Engagement Index.

Buyer Personas 100

Buyer Personas Wikipedia Buy B2B 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Planning today should include a significant component devoted to understanding your social buyer persona and understanding the implications they may have on your business strategy and structure.  Using Context for Social Buyer Persona Strategy (customerthink.com). customerthink.com).

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia. Buyer experience is designed for the digital and social age.   Buyer Personas (which I have written extensively about over the past few years) and Buyer Journey Design (which I will elaborate on in future articles) are two critical tools that are essential to buyer insight gathering. . 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   The digital age bringing new expectations on the part of buyers for learning experiences, subject matter expertise, innovative customization, and varied channel engagements.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

MAY 11, 2011

Image via Wikipedia.   Here is where buyer persona development can be of help.    Here is where buyer persona development can be of help.  What buyer persona research can reveal are distinctive buying behaviors within industries, marketplaces, organizational types, and etc. 

Buyer Personas 100

Buyer Personas Segmentation Buy Work Management 100

Tony Zambito

APRIL 19, 2012

Target (Photo credit: Wikipedia). Looking back on over 10 years of specific instances of qualitative buyer research and buyer persona development work, I found that in 6 out of every 10 instances of helping an organization– a different buyer was identified than the organization had been targeting!

Lead Generation 100

Lead Generation Lead Ranking Tactics Buyer Personas 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age.  Buyer Personas. Buyer Personas, archetypal representations of real buyers, have enjoyed increasing attention over the past few years. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

MAY 12, 2011

Image via Wikipedia.   Buyer Persona Development can be a process and means for B2B Sales to reinvent itself.    Understanding the archetypes of buyers and their relevant goals can provide the powerful insights B2B Sales needs to engage with buyers in this new social age. 

Buyer Personas 100

Buyer Personas B2B Sales B2B Buying Cycle 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia. The “buyer” is a term used in the B2B context by which the “buyer” represents the target buyer persona and the stakeholders that represent the multi-disciplinary buying committees.  One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   Many sales and marketing approaches have been designed around these static views, whether they be defined as 4, 5, or 6 stages makes little difference, and in today’s digital age creates a severe disconnect with buyers.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Biznology

JULY 24, 2013

Photo credit: Wikipedia. Think about the simple fact that while our relationship with time is tighter than ever almost no one wears a watch – at least no one under the age of 20! There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices.

Privacy 80

Privacy Internet Marketing Transparency Wikipedia 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.    This is also radically changing the concept of public relations in the social age.   The pace in 2011 has noticeably quickened. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   Two major impacts are the recession and the rapid growth of the digital age.    I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    Trend 3: Buyers want expertise. write a comment…….write

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

MAY 9, 2012

Photo credit: Wikipedia. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60. Recent studies include political personas, Fast Track Couples, and environmental attitudes. Tokyo, Guangzhou, and Seoul, per Wikipedia. After all, I fit right into it myself.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. Even where search engines leave something to be desired in the results, more and more content strategists are learning how to start with keyword research and build personas, journey maps and content plans based on keyword intelligence. Last month, I said that SEO is the top skill for digital marketers.

SEO 80

SEO Wiki Consulting Search Marketing 80

Convert

AUGUST 24, 2022

When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. Personas: Much Maligned But Useful? Naughty Nancy.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. I’ll link that up on Wikipedia. That study starts at age 12 and goes up until you’re dead. Jay : We are back with Social Pros.

Work Management 119

Work Management Marketing Management Stats Social Media 119

B2B Marketing Zone Posts

OCTOBER 5, 2010

The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. Buyer Personas. Buyer Insight.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

APRIL 15, 2020

While I'm young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework -- rather than Wikipedia. In 2018, 46% of millennials were married, compared to 83% of Silent Generation members who were married at a similar age range. ( Pew Research Center ).

Stats 96

Stats Wikipedia Emarketing Buyer Personas 96

Biznology

JUNE 20, 2017

Unlike reddit or Wikipedia, Google isn’t micromanaged. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results. This is the truth.

Social Media 185

Social Media Wikipedia Google Marketing Websites 185

Biznology

JULY 14, 2015

They develop a special persona which they hope will emotionally appeal to their target audience, they own a distinct brand name (e.g. Jeb Bush (Photo credit: Wikipedia). Each Presidential candidate is essentially a brand. These are the core principles of good branding. These are the core principles of good branding.

Brand Identity 80

Brand Identity Branding Wikipedia Trust Marketing 80