Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. To make content marketing work, marketers and writers need to be generating content on a regular basis. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? in Computer Science.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 259

Social Media Media Aggregators Trust Marketing 259

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Heinz Marketing

JUNE 8, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. B2B Customer Interviews & Surveys. Marketers should listen to sales calls, another pretty obvious one. Here are some things to look for as a b2b marketer researching sales calls: Descriptions of use cases. Social Listening. Well now you can!

Research 98

Research B2B Marketing Tips B2B 98

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. AI spotlight: Growth rate, front-runners, and content marketing.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

EveryoneSocial

DECEMBER 4, 2018

Formulating and adjusting your B2B marketing plan is key for marketing activities to be successful, especially in a new year. Yet, there is a way to amplify your plan and results by adopting an “employee-meets-social mindset.”. Plan, test, measure, repeat – that’s the marketer’s mindset.

Planning 58

Planning Marketing Plans Social Marketing B2B Marketing 58

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer.

Aggregators 100

Aggregators Blogger Media Curation 100

Valasys

NOVEMBER 4, 2022

Artificial intelligence , like other industries, is now evolving B2B marketing as well, with some amazing features. Marketers are using AI technologies like machine learning and AI-powered algorithms that help in sales funnel, outreach and other marketing dynamics. Role Of AI In Transforming B2B Marketing.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

Sprout Social

JULY 6, 2022

When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier. billion people are on social. What is social media intelligence?

Social Media 107

Social Media Social Marketing Media Paid Search Agency 107

SalesIntel

JANUARY 26, 2023

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Webbiquity

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Best is decided by the system based on social signals – that’s clicks, views, twitter, delicious, and other kinds of inputs that tell us what people are doing with the content.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

SalesIntel

JANUARY 15, 2024

B2B data may significantly influence a company’s performance. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. The more you know your audience, the better you will do — a real plus for B2B marketers. “We

Mobile Advertising 85

Mobile Advertising Social Media Aggregators Communities 85

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Webbiquity

FEBRUARY 14, 2020

When looking to land your dream job today, you have to market yourself properly. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Blurred Lines.

Social Media 242

Social Media Media PR Profiling 242

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. It’s the bread and butter of what we do here at Marketing Insider Group.

Ideal Customer Profiles 223

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 223

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 314

Work Management Video Marketing Marketing Strategy Marketing & Strategy 314

Valasys

DECEMBER 6, 2018

The secret behind becoming a pioneer in B2B is not just your personal skills and ambition but also having an amazing team by your side. A truly effective marketing partnership gives a company access to a diverse set of skills that are necessary for success. B2B marketing-focused team to build powerful business cases.

Advertising Agencies 80

Advertising Agencies B2B Marketing Paid Search Agency B2B 80

Blue Flame Thinking

MAY 3, 2024

B2B marketing and lead generation have changed significantly in the last few years. Regardless of the market or industry—the combination of labor shortages and smaller budgets means that you’re being tasked with driving awareness and organizational change with even fewer resources before. A trusted marketing firm has legs.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Trust Marketing Ad Agencies 83

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X A wave of B2C-centric martech innovation ensued and is still accelerating in areas such as social commerce and so-called “super apps” (which are more super in the East than the West). Hello, 2022!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

FEBRUARY 28, 2022

Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

BOP Design

AUGUST 14, 2018

It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. Stay tuned at the end for links to other articles discussing marketing tools.).

Marketing Automation Services 85

Marketing Automation Services Budget Programs Enterprise Management Work Management 85

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. Marketing automation is one of the most important tools of any company especially since many departments see marketing as one of its biggest spenders. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 331

Marketing Analytics Tools Content Marketing Work Management Marketing Management 331

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 102

Social Media Template Work Management Marketing Management 102

Envy

OCTOBER 29, 2019

Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". You can join in conversations about literally anything, from B2B marketing to sub-plots in the Game of Thrones series. Digital and B2B Marketing.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

Marketing Craftmanship

JULY 1, 2014

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 281

Content Marketing Lead Scoring Lead Ranking Planning 281

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

markempa

JULY 25, 2016

Have you intentionally linked your sales, b2b marketing, and strategy? . I thought Frank had a practical approach to aligning sales and marketing. That’s not marketing. My research started with distribution channels, B2B distribution channels, morphed into sales. If not, you’re in good company.

B2B Sales 120

B2B Sales Marketing & Strategy Marketing Strategy B2B Marketing 120

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

The ABM Agency

JANUARY 8, 2021

Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59