aggregator frequency media-plan publisher 
Sprout Social
JANUARY 26, 2021
Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021.
Buffer
NOVEMBER 24, 2020
Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? When were the posts published? And there you have it—your social media report!
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Hubspot
MAY 11, 2020
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? When a Crisis Descends, Pause Before Planning.
Bannerflow
NOVEMBER 7, 2019
A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. A system through which advertisers, publishers, and networks buy and sell ad inventory. A company that serves as a broker between publishers and advertisers. Frequency capping. Ad exchange.
DivvyHQ
MAY 8, 2019
After working with nearly 100 brands on developing their content marketing strategy, we learned that the companies that execute a publishing frequency of 2-4 articles per week saw the best (and even predictable) increase in traffic and leads. Once the article is approved, we schedule it for publishing.
Sprout Social
OCTOBER 22, 2018
According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy. And it’s not the frequency that matters, it’s the consistency.
TrustRadius Marketing
JANUARY 23, 2018
You already know you need to meet your customers on their turf: social media. Nowadays, your social media needs to be a customer service nerve center, sensitive to every mention of your brand, as well as a tool used to aggregate data about customers so you can learn what they really want.
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