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The ROI of Twitter, Explained

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Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian.

Hard lessons agency customers need to learn about social media marketing

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Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. For about a year I prepared countless pitches, proposals, and webinars for our agency customers … who bought almost nothing. Come say ‘hi’ on Twitter at @MackeyLeah.

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Trending Sources

Why ad agencies need to become software companies

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If you’re an advertising or marketing agency, how do you differentiate yourself today? Here is one point of differentiation that may seem foreign to the traditional notion of agency life: MATH. Math that shows that you are more productive and essential than another agency.

Why Ad Agencies aren’t adjusting to a real-time social media world

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Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency.

What to do if the president tweets you

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President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. Has Donald Trump changed Twitter? Twitter is the ultimate viral channel.

Should your content generate leads or relationships?

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I didn’t have to compete with other agencies. It’s 20 of the World’s Most Clever Twitter Bios. Fluffy stuff like the Twitter bios, or even the “how-to” content, will never work that hard for my business.

Five unbelievable social media mistakes you may be making right now

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There are many ways to use Twitter but most of the people I work with want to build a brand and network with meaningful new connections. Why would you create a Twitter account with no bio? You are networking on Twitter to make something happen.

5 Reasons most content marketing is FAR behind where it needs to be

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But the cusotmer said I had to conform to their rule of an 800-word maximum because that’s what their ad agency determined to be ideal length. On Twitter, it’s there and breaking, but on Facebook it’s like, that’s nice guys, we’ll decide when to put it up.

Snapchat engagement and other myths

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In this short and entertaining video, Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. Nearly all of their content is farmed out to global ad agencies.

A course correction for influence marketing measurement

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Because of the severe shortage of effective influencers, marketing and ad agencies will have to have contract with the stars and act like a talent agency, connecting content creators with brands. I pressed the head of one agency to reveal their secret formula and here it is: Klout.

33 Inspiring B2B digital marketing case studies

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has four Facebook pages, four Twitter feeds and two LinkedIn accounts. It listens to more than 5000 social mentions a day on Facebook, Twitter, and other social channels. Follow Rob on Twitter: @RobPetersen Illustration courtesy BigStock.

Case study: Social media engagement as a point of differentiation

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Watch one of the many Goulet Q&A videos (92 at last count), weekly episodes that run close to an hour long each, in which Brian painstakingly answers questions people submit via email, Facebook and Twitter. Check their Facebook Page and Twitter account.

“Curation” versus Fair Use: How to keep your content safe

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This is from an actual email exchange with an agency website that did just that: If you feel this is somehow in violation then feel free to waste your money and have your lawyers contact me. Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist.

The art and science of developing an enterprise content strategy

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A few months ago, Kevin Green left his job at a marketing agency to become Executive Director of Marketing, Digital Strategy & Innovation for Dell.

The FTC and Influence Marketing: The crackdown begins

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The agency’s been beating the drums for a while. Find Kerry on Twitter. The agency’s been beating the drums for a while. By Kerry Gorgone, {grow} Contributing Columnist.

Stop. Look. Listen. It’s time for an influencer marketing campaign

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” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. The brand might be sued, the ad agency might be sued and certainly the individual influencer may pay a price for non-disclosure. By Brooke B.

The new guide to minimizing legal risks in Social Media Marketing

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Here’s a quick overview of the most popular social networks’ policies: Twitter : Include a rule stating that anyone found to use multiple accounts to enter will be ineligible, and also discourage repeat posts by stating that multiple entries in a single day will not be considered.

Three reasons why the future of public relations is red hot

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Influence marketing Here’s why influence marketing is struggling at many ad agencies and marketing departments. Ad agencies are accustomed to campaigns. Here''s why influence marketing is struggling at many ad agencies and marketing departments.

Are you becoming an obsolete marketing professional?

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To stay relevant today, the agency I’ve founded (AG2 Nurun) is always seeking to push the boundaries beyond mere advertising. A critical tool to support my learning curve is what I refer to as “hashtag research,” whereas I follow certain hashtags on twitter (e.g. #AI,

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Is social media engagement still a thing?

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Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.

But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

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This will make it easier for the agency to fine the next company or influencer that gets it wrong. Find Kerry on Google+ and Twitter. This will make it easier for the agency to fine the next company or influencer that gets it wrong.

70 Rising Social Media Stars

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Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Erin Bury (88 Creative) — Pam is the managing director for this Toronto-based digital and design agency.

Social Media Believe it or NOT!!!

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gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.

Six methods for smarter marketing segmentation

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But, a current marketing agency I consult with has done this many times over with much success. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. But, a current marketing agency I consult with has done this many times over with much success.

14 Data Visualization Tools to Tell Better Stories with Numbers

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Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency.

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Social Media Explained. Really.

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You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. You don''t need to know the latest twist in Facebook''s EdgeRank algorithm or even how to set up a Twitter account. So I have this problem.

37 Big Data Case Studies with Big Results

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Their systems were developed with funding from the CIA and are widely used by the US Government and their security agencies. Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen.

The state of the nation on SEO, content strategy and earned media

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I’ve always had a high degree of value for public relations, because our agency started as a PR firm 15 years ago.

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12 Experts Define Key Performance Indicators (KPI’s)

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Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency. Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member.

The line between Media and Brands is blurring fast

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To compete in the next few years, brands will have to act like media agencies. The media are building marketing agencies. Just this week Condé Nast announced it created a branded content agency called 23 Stories. AdAge has its own agency called Content Strategy Studio.

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Lessons learned while deleting 274 blog posts

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I’m in the process of creating a new website (soon to be revealed with the help of Joel Hughes and his Glass Mountains Digital Agency ) and decided it was time to clean house. This is what happens when Barbie joined Twitter.

How to set up a Social Media Command Center

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Staffing: Many organizations out-source their monitoring to agencies, which offers some advantages for costs, staffing and scalability. Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member.

Maneuverability. Your Marketing Strategy Won’t Win Without It.

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A few weeks ago, I was captivated by this bold statement in my twitter feed: The link went to an article here on the {grow} blog by Mark Schaefer. Billy Mitchell is a founding partner with the Atlanta-based marketing agency, MLT Creative. by Billy Mitchell, {grow} Community Member.

Two questions to help you find the value of marketing

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Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.

An expanded view of influence marketing measurement

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Research I did for a client indicates that 85 percent of advertising and marketing agencies now have some sort of influence outreach capability and boutique influence marketing agencies are popping up like flowers after a spring rain. The reality of influence marketing is not Twitter.

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The raw truth about “I work harder than you”

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She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to be “exhausted from work.” By Brooke B.

The secret to getting me to become your brand advocate

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I have known gShift’s marketing director Jonathan Barrick for years through this blog and Twitter, long before he was even in his current position. Agency for advocacy? And in some cases, large PR or ad agencies are developing influence marketing departments.

Brand 101

Five important lessons on the economics of social media

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Some time in early 2011, I started to see an increasing amount of activity on my Twitter stream that mentioned @pushingsocial. I watched his Twitter account and soon began to read his blog. He was more than a mysterious Twitter connection now.

Cutting, pasting, and going to court. Know your copyright rights

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They then extract a settlement (typically costing several thousand dollars) from the unfortunate blogger, company, or agency that used the image. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. As an attorney, all I want is for my friends and colleagues to avoid legal hassles. All you want is to create effective content and score big with marketing campaigns. But the legal department keeps killing your mojo with their copyright concerns.

5 ways to use social media in sales even if your customer isn’t on Facebook

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When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” Each year, the Base One Agency in London does a comprehensive survey of purchasing trends in Europe. How to find Twitter Lists.