ClearVoice

OCTOBER 22, 2020

But when an opportunity presented itself to start consulting for an agency, my interest was piqued. From copywriting to product naming to brand strategy, I’ve freelanced for many agencies in various capacities over the years, so I have a basic working knowledge of their processes. I also was ready to change up my own work routine.

Ad Agencies 111

Ad Agencies Copywriting Rules Consulting 111

Martech Advisor

FEBRUARY 24, 2020

Young marketing professionals who aspire to be a CMO in their thirties can boldly pursue this ambition if they are equipped with the right insights, attitudes, and skills. Creative thinking : Marketing tells stories about the brand in creative ways through different media such as advertising, PR and social media.

CMO 102

CMO Work Management Advertising Agencies Marketing Management 102

Bluetext

APRIL 9, 2021

Bluetext is a full-service marketing agency that specializes in digital branding and creative services. Especially in mergers & acquisitions, a professional branding agency is critical. A branding agency brings a neutral third-party perspective that eliminates the risk of brand cannibalization. PR Announcements.

Planning 26

Planning Process Paid Search Agency Brand Identity 26

NuSpark Consulting

JULY 28, 2015

Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company. They’re comfortable with handing advertising off to an agency and can easily measure the ROI. So why the disparity in nailing down a good social strategy for sales teams?

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Biznology

JUNE 20, 2012

The mistake that Mike rightly points out in his post is that too many “social marketing agencies” try to fit every business into the same size-and-shape “social marketing plan,” with little regard for how well that “plan” works for an individual business or brand. Journalists, media, PR contacts.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

BenchmarkONE

DECEMBER 28, 2021

Key demographics : Works for a PR agency and has an expendable income. . Dig deeper to establish psychographic traits like attitude, values, personalities, opinions, and values. Challenges : With his busy work schedule, it’s hard for him to get Benny groomed on a regular basis. Dog Fanatic Fran. Leverage Market Research.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Sprout Social

JUNE 30, 2020

Jolie has been with the company for six years and throughout that time has been responsible for running the coffee chain’s social platforms, influencer strategy and PR. They’ll immediately change their tone and attitude because they realize there is a human there that actually cares.”. That’s all people ever really want, right?

Peer-to-peer 106

Peer-to-peer Paid Search Agency Trust Marketing Advertising Agencies 106

Content Marketing Institute

SEPTEMBER 26, 2018

Mariya Bentz , MBM Agency. Is my point of view unique so I don’t sound like every other agency (or company)? Drew McLellan , CEO, Agency Management Institute. Attitude – tone. This one has caused many a PR pro to smack his or her forehead in frustration. Click To Tweet. What are we missing? Neema Kapoor, Relevance.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

MKT1

MAY 5, 2023

We take a “teach them to fish” attitude, create lots of templates, content like these Newsletters, and lists, which helps us scale our help. We let little things go that may bug us about a portfolio company’s marketing efforts because it’s not high leverage for anyone.

Startups 59

Startups Marketing Analytics Tools Paid Search Agency Advertising Agencies 59

ActiveDEMAND

MAY 16, 2017

Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Smart Agencies are Investing in Technology. Currently agencies don’t agree. Manage the Data.

Advertising Agencies 41

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 41

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But it all starts with the right attitude–putting the blogger first is the secret of how to pitch a blogger. Image via Wikipedia. Quite the opposite.

Blogger 80

Blogger Outreach Wikipedia PR 80

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

AUGUST 4, 2014

Consumers used to hear about your company and your brand on your schedule: You controlled your ad spend, scheduled earnings calls and investor meetings, and managed PR campaigns based on product launches and business updates. 4) Revamp Your Agency Relationship. HubSpot’s CMO Mike Volpe created a primer to get you started.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

ClearVoice

MARCH 5, 2019

Kim Livengood , founder, Eclipse Agency. In fields like PR or strategic partnership developments, where third-party traction is crucial to hitting KPIs, aim high, but communicate ahead of time that you may not hit the stars. Make sure, right from the beginning, that you are here to make their lives easier. Embrace the “No.”.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

Hubspot

MARCH 9, 2017

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There are certainly challenges and obstacles associated with managing a remote agency team, not to mention the potential for hidden impact on company culture and productivity.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Work Management 70

Content Standard

JULY 3, 2018

She recalls the story of President Kennedy visiting NASA and asking a janitor what he was doing at the agency: “Sir, I’m putting a man on the moon.” Who would ever consider a $10-a-month gym with top-quality equipment and a for-everyone attitude to be the norm in the competitive fitness world?

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Convince & Convert

AUGUST 25, 2011

Your expectations and attitude. If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. It’s a first-class operation, dedicated to teaching small and medium sized “traditional&# agencies how to understand and profit from “digital&# marketing.

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

APRIL 13, 2010

She has led a life that demonstrates the importance of a positive attitude, the need to laugh at yourself and the world around you, and the fact that the most happy people are the most compassionate people. My first PR job was in consumer product goods and one of our clients was a bagel brand. link] Paige Holden Great question.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Hubspot

OCTOBER 21, 2013

I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. Trixie and Biff, the PR people from your PR agency, cannot do this well if they are concerned with journalists and bloggers and taking care of the needs of speakers and executives.

Work Management 28

Work Management Social Media Marketing Management Press 28

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? And even bigger than that, the question PR teams need to ask when approaching blogs is how the content they wish to share will add value to THE BLOG rather than THE BRAND ! Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Online Marketing Institute

JUNE 30, 2009

I truly enjoy Dans particular (and proper) attitude toward writing. Ive been at INDIUM CORPORATION for 25 years and have ALWAYS struggled with getting outside agencies up to speed on the nuances of our technology. A: Being a Marcom geek, I love Dan Santows blog, Word Wise. I believe it really matters a lot.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Content Marketing Institute

NOVEMBER 15, 2018

Brands also sometimes are pushed by their agencies to jump into whatever hot conversations audiences are having. Is this PR? Unfortunately, audiences see right through this un think ing approach, often taking to social media to point out a company’s hypocrisy. Ron offers a contrast between outdoor retailer REI and carmaker Audi.

Ad Building 96

Ad Building Paid Search Agency Brand Identity Branding 96

SnapApp

AUGUST 31, 2017

They’re looking for brands and products to demonstrate how they will make their lives better, showing the before and after in a visual way (especially in how they will change the way Millennials feel, e.g., from tired to energized, from powerless to powerful, from out of control to exerting agency.). . I agree with this. David Hoos.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40

GreenRope

AUGUST 13, 2015

When you fall off your board, miss a good wave, or have run-ins with the often aggressive non-aloha attitude of surfers in southern California, it's good to know your friends have your back. I’ve spent money on PR agencies that did nothing for us (several times – I won’t hire another PR agency ever again).

Work Management 40

Work Management Marketing Management Business Advertising Agencies 40