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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the time, platforms such as AdWords didn’t offer much for ad personalization. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. As advertisers utilize these platforms to gain more awareness, they can also use it to create a unique audience in AdWords.

Adwords 151
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MarTech’s GA4 experts to follow

Martech

LinkedIn: Simo Ahava (24.8K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Brie E Anderson (2.6K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

SEO Tagging Basics. When it comes to onsite optimization efforts, don’t forget SEO tagging basics! This includes the optimization of HTML titles, meta descriptions, Open Graph tags, and page headings. Implementation of AdWords ad extensions that augment copy and increase space in search engine results.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Marketing Automation: Marketo , Pardot , Act-On.

Training 185
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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Similar tagging vocabularies are used but wrapped directly around the embedded code used for the video. Leverage LinkedIn Relationships.

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Google Remarketing: Your Guide to Reducing Ad Spends and Boosting Impact in 2020

Martech Advisor

Combining remarketing with Google AdWords is a great way to increase traffic for your product landing pages. As any expert at remarketing with Google AdWords will tell you, the bulk of wasted spends comprises non-conversion clicks. Sign into your Google AdWords account, and click on the Campaigns option. Here’s how: 1.