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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet. Definitely.

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The importance of knowing what competitors spend on SEM

Biznology

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. It becomes suddenly much easier for them to successfully request extra budget from their clients. Somehow, it always seems to be analytics season in the world of search marketing.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. You can find valuable how-to guides, growth hacks, and strategies around blog writing on his LinkedIn profile. George posts about content marketing, customer psychology, social media marketing, and more.

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KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards

KEO Marketing

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., May 27, 2015 – KEO Marketing Inc. , About KEO Marketing. KEO Marketing Inc.,

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Every business needs new customers. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Business marketers spend an average of 18.6%

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

Can you elaborate on top of the page bid option in AdWords? Custom audiences and lookalike audiences perform better than general Facebook targeting. We haven’t tried Instagram, but our customers in education, healthcare, and travel industries use them. So, we just maintain a free updated profile there.

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