Best of 2008: AdWords Tips and Tactics
APRIL 7, 2009
While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Search marketers need to get AdWords right before expanding campaigns to Yahoo! An AdWords Report You Need To Run And Review TODAY!
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? What factors should be taken into account when developing a new AdWords campaign? How can the Google AdWords search-based keyword tool be used for competitive research?
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? Another Inside AdWords post worth checking out is AdWords Editor 7.5.1
Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
OCTOBER 7, 2009
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns?
SEO Tool Review: SEMRush
DECEMBER 21, 2009
SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren't overlooking any important opportunities for optimization?
SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean
SEPTEMBER 1, 2009
Google's content network can be a valuable addition to any AdWords search marketing program. Login to your AdWords account, then click Reports under the Reporting tab. Go back to AdWords and click "More tools" under the "Tools" tab.
Looking Back at 400: Top 10 Posts
SEPTEMBER 24, 2009
3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post.
3 More Tips for Optimizing SEM Campaigns
MAY 22, 2009
Here are three more tips for optimizing results from SEM programs such as Google AdWords. In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis?
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? Use social media more effectively for research?
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
If you positively must rank highly for a specific search phrase TODAY, buy it on AdWords.
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? How do you create a 301 redirect? Better yet, how can you avoid having to create one? What key trends in search should you be aware of, and how can you adapt to them?
Best of 2008: Amusing, Creative and Just Plain Odd, Part 2
SEPTEMBER 16, 2009
Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common?
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you maximize the business value of tools like LinkedIn and Twitter?
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Looking for a slick tool to easily build branded widgets? How about a social media browser that integrates social search and sharing across multiple sites? Maybe a cool application for online project management? A sophisticated yet free analytical tool for optimizing your CRM implementation?
Best of 2009 (So Far): SEO Guidance, Part 1
OCTOBER 19, 2009
How do you determine who your competitors really are for top search engine position? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid?
Best of 2008: Amusing, Creative and Just Plain Odd, Part 1
AUGUST 24, 2009
Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support. What do these have in common?
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces. An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools.
3 Tips for Optimizing SEM Campaigns
FEBRUARY 16, 2009
If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. Within AdWords, go the ad group where you are using that term and click Keyword Tool.
Best of 2008: SEO Guidance, Part 5
AUGUST 17, 2009
Which social media sites are most helpful for SEO? What common mistakes should you avoid when optimizing a site for search? Which factors do search engine algorithms weight most heavily in determining search position?
Best of 2008: Strategy and Branding, Part 2
JULY 20, 2009
How (and Why) to Do Lead Nurturing Right
AUGUST 4, 2009
It also sets you apart and builds credibility on the front-end of the buying cycle, making efforts from SEO to banner advertising and AdWords more effective and productive.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn?
Best of 2008: SEO Keyword Tips & Tools
FEBRUARY 20, 2009
Google AdWords Free Keyword Tool The free version of Google's AdWords keyword tool, once little more than a barely useful toy, has been beefed up to provide the power of the real AdWords keyword tool to non-advertisers.
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
Everyone who writes a business blog ultimately wants the same thing—more traffic.
Best of 2008: Cool Web Tools, Part 1
JUNE 17, 2009
Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Or perhaps something more serious, like spying on your competitors or conducting global economic research?
Best of 2008: SEO Guidance, Part 4
JULY 6, 2009
Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?