Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), They also release new functionality for their users and advertisers every other week. Also, TikTok has doubled down on innovation by consistently releasing new features for advertisers.

B2B Marketing 112

B2B Marketing B2B Enterprise Management Paid Search Agency 112

ClearVoice

FEBRUARY 15, 2020

He was just named in Forbes 30 under 30 for marketing and advertising and, yes, effective storytelling. Approaching his topic like an Investigator, Jon wrote a viral post for Forbes, The Uberpreneur: How An Uber Driver Makes $252,000 A Year. lorihil @EveryVowel #storytelling #freelancing Click To Tweet.

Storytelling 78

Storytelling Viral Marketing Stats Class 78

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . Influencer sponsorships and paid advertising. What is a Viral Contest? What Is Demand Generation? Slideshares.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech Advisor

JANUARY 3, 2020

Tips on content writing with storytelling and emotion. In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Derek suggests that every piece of viral content has a unique, secret history that is unknown to the audience. This book helps you learn exactly how to do that.

Social Media 135

Social Media Social Marketing Media Planning 135

Convince & Convert

FEBRUARY 22, 2016

Eric Munn heads up the social programming at Onion Labs, the in-house advertising agency of The Onion. Eric works with companies who seek to create viral, humorous content, and surprise their consumer base with a laugh. How The Onion has mastered digital storytelling—and how you can, too. It’s all about the storytelling.”

Advertising Agencies 107

Advertising Agencies Viral Marketing Storytelling Business 107

ClearVoice

SEPTEMBER 1, 2023

This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Emotional contagion can contribute to the virality and shareability of content, amplifying its impact. Different Types of Emotional Hooks Marketers and advertisers can use a wide range of emotions.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. It’s plain to see that many of you in similar positions are choosing to spend on social advertising. Marketers are, without question, spending on social advertising.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 108

Public Relations Stats Work Management PR 108

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. Its realness is refreshing—and never positioned as an advertisement. A Simple Concept for a Simple Purpose. Lesson for brands: Be truthful.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64

Marketing Insider Group

MARCH 16, 2023

In recent years, John Deere has expanded its content efforts to include UGC to demonstrate how their products are being used by current satisfied customers, further highlighting their brand authenticity and using storytelling (rather than overt advertising) to build their brand. It grabbed attention right away.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

Convince & Convert

JULY 2, 2015

In today’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios , author of Winning the Story Wars , and creator of viral videos like The Story of Stuff series and The Meatrix. Find Your Higher Purpose.

Storytelling 144

Storytelling Advertising Agencies Viral Marketing Paid Search Agency 144

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? You don’t just want to advertise your products and services—you want to get customers to buy into your story and increase their lifetime values in the process. Storytelling isn’t just a new marketing buzzword.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Onalytica B2B

NOVEMBER 15, 2018

Present on most social platforms with large audiences with the ability to share content and make it viral. They normally have friends/peers in their network who will also help content become viral within a specific industry. • High Reach. • 100 Posts+ per month. • Low Post / Share Ratio. Social Amplifiers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Outbrain

JANUARY 1, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. We’d like to share them with you, so hold on for the ride through native advertising in 2018: #1 Taking the Dragon Challenge. Every year has at least one viral meme, and 2018 was no different. Land Rover. 2 Laurel or Yanny?

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Writer and public speaker.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. Software Is Eating The Digital Advertising Business (687,967 pageviews / 116 comments) by Tod Sacerdoti. He even says that when you exclude video and app advertising, display ad spend is actually down!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Anyword

FEBRUARY 3, 2020

On top of the multiple advantages listed in here and in other branded content overviews before it, just think of how branded content is different than conventional digital advertising which increasingly antagonizes users. The traditional way of advertising is focused on the product or brand and isn’t focused on the audience.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

ClearVoice

JANUARY 26, 2024

They want to discover solutions and make purchase decisions without being marketed or advertised. For example: Paid Advertising Landing Pages: Increase conversions by tying together the creative from the ad copy to the thank you page. These pieces are more informative and less salesy than traditional advertising.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Buffer

JUNE 9, 2022

The video went viral, and other female physicians of color started reaching out to me wanting to share their experiences. The video storytelling work I was doing for the documentary inspired some new best practices for our advertising partners. Obviously, they were both based around video content.

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Biznology

MARCH 20, 2018

” Influencer outreach is more PR than marketing or advertising. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Brand Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Visually-enhanced storytelling can concisely explain complicated concepts — or help customers learn about new products or services. That number was reached and surpassed in 2020. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Hubspot

MAY 3, 2017

Viral Marketing and How to Craft Contagious Content " by Coursera. " Paid Advertising " by QuickSprout. " Below are a couple courses that are perfect for content marketers -- here's what a module for #4 looks like: 4) Viral Marketing and How to Craft Contagious Content. 13) Paid Advertising. Social Media " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Sprout Social

NOVEMBER 21, 2016

We have seen the advertisements: “One-day flash sale! The science behind a viral post rests on your knee-jerk emotional reaction to it. Storytelling might be the newest marketing buzzword, but having a compelling story behind your company will help you sell your products. One of the best companies for brand storytelling is Nike.

Facebook 103

Facebook Tips Lock-In Work Management 103

SocialPilot

JANUARY 21, 2024

According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing. Furthermore, their unique advertising campaign reached 90,000 people, building a retargeting audience of 10,000. This approach led to a 232% increase in engagement and 16.6k

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Not every viral TikTok sound or meme format will align with your content strategy or brand, so don't force it," she said. The song would also work great as a backdrop for a business coaching company advertising its services.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClearVoice

FEBRUARY 21, 2019

For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor. Keep your storytelling skills. Storytelling is still the MOST important skill in achieving SEO success. But don’t let it overwhelm you. Instead, use it as your selling point.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

Vidyard

APRIL 17, 2015

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. ” Mass advertising is dead. We need to let the data do the driving.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Hubspot

AUGUST 20, 2018

Turning an insult into a bold movement of confidence not only brought revenue and popularity to the Always brand, but the 2014 campaign also won an Emmy, a Cannes Grand Prix award, and the Grand Clio award — a recognition practically unheard of in the advertising world. They’re also flooded with advertisements on a daily basis.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Content Standard

MAY 6, 2015

Communication has evolved from deep, experience-driven storytelling (as our ancestors did when telling tales of hunts and long, strenuous travels) to today’s world where digital messages and intrusive notifications packaged in the form of text messages, email, social media, and application pings command our attention.

Mobile Advertising 40

Mobile Advertising Content Marketing Storytelling Content 40

Outbrain

JUNE 16, 2021

Whatever style you opt for, incorporate video advertising best practices to increase your odds of success. Use storytelling to convey your authentic voice. All of these video engagement efforts have one thing in common: They utilize storytelling. Many companies have gone viral for clever quips in response to feedback.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Vidyard

DECEMBER 18, 2020

From big corporate commercials to personal email video greetings , the holidays are your chance to say thank you to customers and contacts, and a great way to flex those storytelling muscles to create pure enjoyment alongside brand awareness. Remember Elf Yourself ? Let your customers know that you get them and build that bond!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. Careers in Public Relations.

Public Relations 74

Public Relations PR Press Conference 74