Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But stepping outside the norms of what people expect is exactly how Lincoln Electric, an icon in industrial welding, has made the entire welding profession sit up and take notice – not just customers and prospects. Craig Coffey, U.S. I talked to Craig Coffey, U.S.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. Brands can empower customers to make their own stories and experiences.

Storytelling 64

Storytelling Brand Identity Branding Paid Search Agency 64

Zoominfo

JANUARY 21, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. Source: Medium.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. Being a customer-centric business is a full-time commitment. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. First, we want to drive more traffic to publishers in this new world of search. Second, we want to increase revenue to publishers.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

ClickZ

FEBRUARY 19, 2020

As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. A new paradigm for interactive storytelling. Where this powerful new medium is headed .

Branding 108

Branding Brand Identity Content Interactive Marketing 108

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. An SMS five years ago was just words.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Storytelling brings many benefits to your B2B organisation. That illustrates why brand storytelling is so effective. What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Hubspot

JANUARY 30, 2020

Even if you've already published a handful on branded Stories, you still might want to up your game by making them even more engaging. Aside from informing your audience of a topic related to your industry, you can also take a note from HBR and other publishers by using Stories as a traffic generator. Customer Testimonials.

Research 101

Research Work Management Storytelling Custom Publishing 101

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. If you’re looking to learn about the benefits of B2B storytelling and pick up some techniques you can incorporate into your marketing strategy, read on…. And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Branding 93

Branding Brand Identity Advertising Mediums Paid Search Agency 93

nDash

FEBRUARY 9, 2022

I’ve worked in house at leading production companies Animal Logic, Easy Tiger, Endemol and Essential Media & Entertainment, and was the publishing editor of INSIDE FILM for 6 years, reporting from the Cannes Film Festival and serving on FIPRESCI juries for London, Venice and Sydney Film Festivals. Anneke Schmidt, PhD. My name is Anneke.

Copywriting 52

Copywriting Work Management Marketing & Strategy Ideal Customer Profiles 52

SocialPilot

MARCH 12, 2024

This is why having cohesive messaging across all mediums is so important. Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using.

Paid Content 79

Paid Content Campaigns Examples Advertising Agencies 79

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. of the clicks, versus 19.3% is expected to reach $8.2 is expected to reach $8.2

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Exo B2B

JUNE 26, 2023

In your small or medium-sized business, you’re probably wondering how. It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. Let me start by quoting a Gartner study on the power of content in the customer journey. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. In April, we saw publishers setting (and hitting) lofty goals for their paid subscription and membership programs. April Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

AUGUST 14, 2017

As it turns out, there is such a thing as too much video -- and it happens when publishers “pivot to video.”. No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. No, not that kind of pivot.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Valasys

JANUARY 23, 2020

The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Today, The Washington Post sells Heliograf’s technology through Arc Publishing , which starts at $10,000 a month and can increase to over $150,000 a month. Click To Tweet.

Marketing AI 107

Marketing AI Examples Work Management Marketing Management 107

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. So, we’ve done what most other companies have done: created content that aims to help and educate our customers.

Examples 101

Examples Branding Brand Identity Ad Exchange 101

Content Standard

JANUARY 18, 2019

The TV spot, which launched in November, shows the CEO straightening his tie and making his way to his New York office as he talks about his company’s commitment to making a difference and empowering customers. What do they want to talk to customers or employees about most? Where do you begin?

Thought Leadership 66

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 66

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Content Standard

APRIL 28, 2017

The marriage of a corporate brand with a deeply personal medium seems odd on the surface, but the same low barriers to entry that appeal to individual bloggers appeal to corporate brands. My hypothesis is that the very ease of starting a blog and publishing posts is what makes so many corporate blogs so lousy.

Blogger 74

Blogger Advertising Mediums Domain Custom Publishing 74

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Furthermore, subscription television is no longer the place people go to escape their everyday lives—it’s an inflexible medium that’s more interruptive than entertaining. They also increased subscription costs for their customers.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Content Standard

DECEMBER 4, 2018

” Publishing Cadence. After ideation comes content creation, and that’s where publishing cadence becomes a powerful metric. When it comes to reporting on content, there are a lot of misleading vanity metrics that can obfuscate how your publishing engine is actually performing. Attributable Leads and Conversions.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

OCTOBER 23, 2018

Last June, I stood on the stage at Forward , our annual brand storytelling conference, and announced the next generation of our content marketing platform— Skyword360. When we announced Skyword360 , we recognized that we had yet to meet all of the needs of our customers in a few critical areas. With New Mandates, New Challenges.

Class 61

Class Analytics Best Practices Planning 61

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Content Standard

JULY 1, 2015

Skyword was cited for highest gross customer satisfaction scores in Forrester Research’s first Wave Report for Content Marketing Platforms (CMPs). ” “Our mission at Skyword is to turn the best brands into the best brand storytellers,” Skyword founder and CEO Tom Gerace said.

Work Management 40

Work Management Marketing Management Marketing Report Research 40