LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
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AUGUST 23, 2022
Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. What is a good CTR for LinkedIn ads?
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