Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights
Webbiquity
MAY 30, 2023
However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.
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