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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. .” , 2023 looks like a tough year for marketing budgets.

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6 Things Your Company Should Have in Place Before Starting Paid Social Advertising

SmartBug Media

You need more than just a budget in place before starting paid social advertising—that is, if you want your paid social campaign tests to have the best structure in place for success. Negative buyer personas will help you determine who you don’t want to target with your ads.

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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Metadata

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. We looked at data from $130M in ad spend to help you answer that. CPO N/A $21,378.29

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. Simply post the video onto your social channels with a strong CTA to the text.

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6 Things Your Company Needs to Know About Paid Social Advertising

EveryoneSocial

Other than the considerable investment of time and resources required to make corporate social media initiatives succeed, social media costs nothing to use. Still, social media ads can offer a very targeted, strategic way to build an audience and reach people who might not otherwise be reached.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results? Image: ANA.