Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Video in Business Benchmark Report Know where you stand, so you can stand out. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 Video Analytics Trends 4.0.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process. Click To Tweet.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 110

Social Media Marketing Attribution Automation Personalization 110

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. The match was never going to work.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. Process benchmarking: compares business and operational processes.

Advertising Benchmark 61

Advertising Benchmark SWOT Lead Ranking Analysis 61

Vidyard

JULY 29, 2022

If you spend all your time crafting the perfect email and neglect the subject line, that’s a 50% margin for error, lost sales, and lost revenue. The Best Sales Video Email Tool Record and send sales videos for free. Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1

Practices 96

Practices Examples Best Practices Outreach 96

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Prioritize your audience’s needs over your sales message. As always, social media played a large part in distributing content.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Contently

APRIL 6, 2023

To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. In that case, SugarCRM suggests partnering with your sales team to gain valuable insights. You can also analyze sales data to identify patterns or trends in customer behavior.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Stevens & Tate

OCTOBER 4, 2023

The business development plan should include a well-defined implementation process with clear responsibilities and timelines. Conduct a Comprehensive Business Analysis Conduct a thorough analysis of various aspects of the business, such as market trends, customer demands, competition, and internal capabilities.

Planning 95

Planning Allocation Business SWOT 95

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 92

Advertising Benchmark Webinar Metrics Top of Funnel Studies 92

Tomorrow People

JUNE 14, 2022

Step 1: Identify who to benchmark against. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’. If you’re already an established and mature firm, you can benchmark yourself against lower-ranked competitors instead. How well do they understand the market?

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Only B2B

AUGUST 13, 2020

Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. It uses many types of pull marketing tactics- blogs, Events SEO, social Media posts etc. Focuses upon content creating, publishing and distributing it to the targeted audience.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. This holds steady with industry benchmarks, as marketers have bought into the power of content for fueling digital, social, and demand channels.

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Valasys

FEBRUARY 27, 2019

3 of the top 5 most important goals for B2B organizations are lead generation, sales and lead nurturing, according to the 2016 Benchmarks, Budgets, and Trends report compiled by CMI. Out of the leads that get generated, 79% of it won’t convert to sales! Keys To Lead Management. Quick Lead Distribution.

Lead Ranking 49

Lead Ranking Sales Leads Top of Funnel Work Management 49

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Bannerflow

DECEMBER 7, 2020

The adex benchmark 2019 report showed that social media ad spend was higher than €1bn in four markets and €100m in a further 14 – with the increases in users, this growth is set to rise. What 2021 social media advertising trends will we be discussing? This represents a 10 per cent growth from the previous year. billion as of July 2020.

Social Media 98

Social Media Advertisements Advertising Trends 98

Martech

DECEMBER 18, 2023

Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Digital asset management. Governance. Spotlight incremental time/cost savings.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Work Management 114

The ABM Agency

APRIL 10, 2023

Conclusion The Fundamentals of Account-Based Marketing Discover the basics of account-based marketing (ABM) , a highly targeted approach to B2B sales and marketing that uses personalized communication to win new business from specific companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing. What is B2C marketing?

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Here’s a step by step process to get you started. Calls-to-action (CTAs): What’s their sales pitch? What is competitor analysis in marketing?

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

Zoominfo

APRIL 24, 2020

With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. During our analysis the most pronounced trend was professionals reading about supply chains and related logistical processes. Risk Management with Vendors. That last point is important.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Video Benchmarks for Creation and Publishing 1.1

Template 73

Template Video Marketing Work Management FAQ 73

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Look for industry benchmarks to gain insights into what your competitors are spending on marketing.

Marketing Budget 126

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 126

Sprout Social

MAY 24, 2022

Owned media is the content that you create and distribute on channels you control. When used creatively, it can transform your entire process. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. On digital channels, this is a straightforward process.

Paid Content 93

Paid Content Paid Search Agency Media Paid Social Agency 93

Content4Demand

NOVEMBER 19, 2019

As part of my quest to find new ways to support our clients’ content marketing goals and strategies for 2020, I dove into the newly published B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America from Content Marketing World (CMI) and spotted some notable takeaways. This will be exciting to watch in 2020.

B2B Marketing 47

B2B Marketing Budget Programs Top of Funnel Planning 47

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? Don’t think of ABM as a marketing tactic. Justin Gray.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Brandpoint

APRIL 13, 2023

These metrics eventually yield results with lead generation and sales. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 87% of marketers say that video has a director and positive impact on sales. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Video in Business Benchmark Report Know where you stand, so you can stand out. Think about what different kinds of content might address your personas’ questions at different stages of the buying process. Starting from scratch?

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Sales Engine

OCTOBER 2, 2015

On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Brandpoint

MAY 16, 2019

We’ve taken a look at emerging trends that have been shaking up the marketing world and how those in the financial services industry can apply them to their strategies. As with marketing for any industry, putting a focus on analyzing your audience data will only lead to more effective tactics down the road. Data & Analytics.

Service 92

Service Trends Paid Search Agency Planning 92

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? Nurturing is about building human relationships, not just moving leads through a funnel.”. Other ideas are listening in on sales calls or participating in discussion groups on LinkedIn; there are many ways you can connect with the audience.”.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Tiecas

MAY 17, 2024

Tip: Involve your sales team early in the planning process. Plant Managers: Focused on efficiency, productivity gains, and cost savings. Operations Managers: Interested in streamlining processes, reducing downtime, and improving safety. Does it resonate with your target audience’s pain points and challenges?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. Sales: Is there a mechanism to tailor-make sales programs to be inbound or outbound centric depending on the lifetime value of each customer? How much more sales input and support would be required to increase the value of each customer? What is Customer Lifetime Value (CLV)?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. So what you get from your digital marketing manager at Tomorrow People? Channel management; paid, earned and owned media. Thought leadership management. Customer relationship management (CRM).

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232