The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Hubspot

MAY 23, 2019

How many tools do you use to do your job? A platform makes it possible to connect tools, teams, data, and processes under one digital roof. A platform makes it possible to connect tools, teams, data, and processes under one digital roof. But more tools shouldn’t mean more friction. What about at work?

Cost Per Click 77

Cost Per Click Paid Search Agency Cost per Acquisition Ads 77

Lake One

NOVEMBER 12, 2020

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time. If you have associated costs with your marketing, you may want to consider the ROI model.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In fact, 43% report that they get their news from Facebook.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Lake One

NOVEMBER 12, 2020

Google Ads is a great tool to have in your marketing toolbox if you’re looking for profitability in your business. The tools, techniques, and strategies available allow businesses to grow exponentially in a very short period of time. If you have associated costs with your marketing, you may want to consider the ROI model.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

ClearVoice

APRIL 1, 2021

What are marketing KPIs? Marketing KPIs are the specific subset of key performance indicators that gauge how well a marketing campaign is achieving its goals. What is a marketing KPI? If marketing overall is about strategy, a marketing campaign has tactics for success, and KPIs measure how effective those tactics were.

Cost Per Click 64

Cost Per Click Lead Ranking Paid Search Agency Marketing Qualified Leads 64

Terminus

JUNE 30, 2020

Which of the following questions pertains most to how you are thinking about measuring your ABM programs? . Is Marketing having an influence on the accounts that sales are focused on? In this blog post, we’ll be taking a deep dive into the what, when, and how to measure your ABM programs on a weekly, monthly, and quarterly basis. .

Account Based Marketing 26

Account Based Marketing Budget Programs ABM Sales Management 26

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

Directive Agency

MARCH 25, 2020

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP. These giants continue to dominate the market share of revenue generated by the overall software industry. Activation. Discoverability.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. To sign up for future CPC updates, fill out the form below: December Recap. In December, we saw Facebook CPC prices increase by a modest 5.1% You can read past months’ updates here.

CPC 10

CPC Cost Per Click Paid Content Facebook 10

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Bannerflow

JUNE 28, 2019

Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like never before. Reason 4: Save time and save budget. CTR: The number of people who click on your ad after seeing it.

Display 75

Display Advertising Agencies Advertisements Advertising 75

Valasys

OCTOBER 30, 2019

Google lead generation system is inevitable for B2B marketers as is also evidenced by a study from Webfx, which claims that 70% of the buyers in the business-to-business (B2B) industry use search engines while researching about their buying preferences. . Marketers need to create ad campaigns with relevant & organized ad groups.

Lead Generation 53

Lead Generation Paid Content Cost Per Click Paid Search Agency 53

Outbrain

OCTOBER 21, 2020

After he has counted the number of hours he spent on native ad campaign reporting and analysis daily, weekly, and monthly, Jonas came up with the idea of Native Pro – the reporting and optimization tool for Taboola and Outbrain. Why did you decide to focus on it solely? How are performance metrics different for these channels?

Paid Search Agency 49

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 49

LeadSquared

DECEMBER 13, 2013

The webinar on “5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint”, presented by Nilesh Patel , CEO, LeadSquared and Rob Peck , Director of Client Services at O3M Directional Marketing was a success, thanks to the active participation and cooperation of the attendees. How we can track competitors, CPC?

FAQ 52

FAQ Webinar Metrics Online Marketing Adwords 52

PureB2B

SEPTEMBER 23, 2018

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Many tools can help automate the benchmarking process.

Advertising Benchmark 106

Advertising Benchmark Cost Per Click CPC CTR 106

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Contently

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The first part compares finance against other industries and highlights content benchmarks. Report Methodology.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. But data-driven marketers are up for the task. We just need to define them and build the capacity for measuring them into our marketing strategies.

Paid Content 96

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 96

Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. When deciding between CPC and CPM, think first about your end goal.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Metadata

JANUARY 3, 2024

Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you. If your budget did fall, keep reading. There’s no running away from the fact that 2023 has been a wild ride for most marketers. We have some tips you’ll want to know. Instead, focus on the form’s headline.

Acquisitions 52

Acquisitions Cost Cost Per Click Cost per Lead 52

Top Rank Marketing

APRIL 10, 2024

Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. But data-driven marketers are up for the task. We just need to define them and build the capacity for measuring them into our marketing strategies.

Paid Content 52

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 52

KoMarketing Associates

JULY 10, 2012

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Here are seven SEO tools we recommend using for evaluating the competition. Need to sell your search engine marketing program to an executive?

Analysis 120

Analysis Budget Programs SEO Tools 120

Hubspot

APRIL 6, 2021

These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Your Budget. If the keywords you're targeting have high cost-per-click (CPC) and you have a small budget, it may not be the best place for you to invest your money.

Top of Funnel 93

Top of Funnel Ads Facebook Cost Per Click 93

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Need an audience?

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Directive Agency

AUGUST 4, 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. The answer to this question isn’t a quick or simple one, but there is a way for you to answer this question and create a strategy that helps you get the most out of your budget. What’s your budget? You’re not alone.

PPC 75

PPC Budget Programs Cost Per Click ROI 75

PureB2B

SEPTEMBER 23, 2018

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people , and hitting (maybe even surpassing) industry benchmarks. Many tools can help automate the benchmarking process.

Cost Per Click 62

Cost Per Click CPC CTR Advertising Benchmark 62

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. We couldn’t agree more. So, what should you measure instead? Keep reading to find out.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Hubspot

JUNE 30, 2020

Social media is an undeniably powerful channel for marketing in 2020. However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. Why Use a Social Media Report? Social Media Metrics to Report On.

Social Media 96

Social Media Template Media Contingency Planning 96

Contently

JANUARY 8, 2020

The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to report in that in our 2020 trends webinar last month, we did not do that. The other 20 fill out the form.

Top of Funnel 218

Top of Funnel Tips Content Marketing Planning 218

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. According to HubSpot’s 2022 Consumer Trends Report , 30% of consumers have decided to buy less and 28% will spend more consciously. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance. “PPC is dead.”.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Unbounce

MARCH 14, 2019

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. It isn’t just the cheesy, tool-generated headlines that are stopping you from converting. You can see that you’re getting VPs of marketing and then create a tailored campaign specifically for them.”. But the best? Makes sense.

Landing Pages 111

Landing Pages PPC Paid Search Agency Spending 111

LeadSquared

APRIL 5, 2016

Can you elaborate on the Interest Category called In Market? In market segment are people aggressively looking for a product or service as identified by Google. You can do it manually or by using some tools like Shopify. I would recommend tools as it will help stay updated. Check the approximate CPC for your keyword.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52