Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. How do you reach your target audience?

Paid Content 140

Paid Content Advertising Agencies Paid Search Agency SMB 140

Hubspot

JULY 3, 2020

One of the calculations we need to run and metrics we need to track is return on ad spend (ROAS). Below, let's review ROAS. In this post, we'll discuss what ROAS is, how it's different from ROI, and how to calculate it. Besides ROAS, you'll most likely measure other metrics such as click-through rate and ROI.

ROAS 91

ROAS Spending Ads Budget Programs 91

ClickZ

NOVEMBER 3, 2023

Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. The report sheds light on the most effective strategies for brands to adopt during this time. Each strategy has its own advantages and considerations, depending on brand goals and budget constraints.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, this approach often overlooks a critical aspect of customer acquisition and brand building. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Choozle

APRIL 18, 2023

Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 billion by 2026.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. RMNs do provide ROI.

Brand Identity 104

Brand Identity Branding ROAS Media 104

QuanticMind

SEPTEMBER 14, 2023

04] With the majority of production at a halt due to the SAG-AFTRA and WGA strikes—not to mention all the other drama and tumult coming out of TV land —some advertisers are starting to wonder: Does fall TV even matter this year? But knowing how to make adjustments to a target ROAS bidding strategy? That can be tricky.

ROAS 52

ROAS Advertisements Advertising Ads 52

Anyword

MARCH 20, 2022

The Approach Anyword created a twofold solution combining a deep understanding of Facebook’s algorithm with its powerful AI Copywriting tool that created high-performing copy in Ted Baker’s brand voice. But even with this switch to online shopping, brands and retailers faced challenges. million in purchase revenue in 2021. The Results.

ROAS 52

ROAS Ads Generation Copywriting 52

SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

KoMarketing Associates

JULY 2, 2019

During this time, the customer engages with your brand in a variety of ways. This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Track Every Dollar. KPIs to Measure.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Benefits of CTV Advertising 1. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend).

Advertisements 52

Advertisements Advertising Cable ROAS 52

Martech

MARCH 11, 2024

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Liveintent

NOVEMBER 9, 2022

That means advertisers need to be prepared for the economic instability and changing consumer behaviors that come along with it. In just the last year, historic inflation, increased interest rates, and marketing fluctuations have impacted the way people spend — and thrown brands for a loop in the process.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising ROAS 62

ClickZ

FEBRUARY 16, 2024

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Porch Group Media

APRIL 15, 2021

Social advertising is an important channel for most retailers. And they expect their favorite brands to be so as well. As social advertising matures and in order to take advantage of new ecommerce opportunities from Covid, retailers are ramping up their spend in social. Today’s consumers are online, mobile, and social.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Marketing Insider Group

JANUARY 4, 2023

The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. Digital spending is estimated to grow by 10% this year , despite some CEOs from both big and small brands agreeing that digital ads are a “waste of money” It’s an interesting contradiction.

Marketing Mix 192

Marketing Mix Planning Allocation Tips 192

Bannerflow

DECEMBER 14, 2022

Google, Facebook, and other advertising platforms have been steadily increasing the number of advanced audience targeting options. Demographic targeting can work better with top-of-the-funnel campaigns where you’re trying to create awareness of your brand within a specific group. Behaviour targeting. Customer Journey targeting.

Advertisements 52

Advertisements Advertising ROAS Funnel Advertising 52

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Martech

JANUARY 6, 2023

AT CES, Pinterest announced a partnership with LiveRamp to create clean rooms for advertisers on the visual discovery platform. The first advertiser on board is grocery chain Albertsons. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns.

Multi-Touch Attribution 115

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 115

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. The ANA survey asked advertisers to rate the importance of 39 media KPIs. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Every company is different in industry, size, and goals but typically shares a similar desire of increasing revenue and brand success. How Do I Track Digital Marketing KPIs? What Are Common KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception? For example, an advertiser may think that a 1:3 ROAS ratio is fantastic. How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. Advertisers want to access insights that make the member who they are.” Why we care.

Advertising Agencies 95

Advertising Agencies Media ROAS Touchpoints 95

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. It is when potential customers first discover your brand and the products or services you offer. to learn how potential customers interact with your brand and products.

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Unbounce

DECEMBER 4, 2021

Let’s take a look at the benefits of automated ad bidding for your business—from brand awareness, traffic increase, and conversion rate optimization—and bidding strategies you can use to reach your advertising goals faster. Automated ad bidding gets your ads in front of more people, increasing your brand exposure and reach.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Go Beyond SEO

MARCH 12, 2024

PPC for Manufacturers Key Takeaways: PPC advertising is a powerful tool for manufacturers to boost sales and ROI. Understanding the Importance of PPC for Manufacturers When it comes to driving growth in the manufacturing industry, PPC (Pay-Per-Click) advertising is a game-changer. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Liveintent

OCTOBER 19, 2021

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. Customer acquisition is the process of gaining new customers for your brand. There are over 4.1

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Envy

APRIL 5, 2022

According to a study by Pew Research Center , 72% of people feel that almost all of what they do online is tracked by advertisers, technology firms or other companies. Brands are calibrating their personalization strategies,” says Elodie Huston, Senior Content Marketing Strategist at Attentive. How Topics API works (Source: Google ).

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

LeadsRX

JULY 13, 2021

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore., About RMS Austria.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Huptech Web

JANUARY 13, 2023

Paid advertising is a crucial aspect of promoting any business or product. By investing in paid advertising, businesses can reach a larger audience and gain more visibility for their products or services. With the right strategy, paid advertising can be a cost-effective way to reach a large audience and drive sales.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Optinmonster

MARCH 21, 2024

The Essence of Retargeting At its core, retargeting hinges on the principle of keeping your brand front and center in the minds of potential customers who have already shown an interest in what you offer. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. LeadsRx technology is second to none and it has grown to be the leading provider of multi-channel attribution for agencies, brands broadcasters, and other companies worldwide.”.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52