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HubSpot’s June 2024 updates: New automation options, big sales improvements and more

Martech

Updates HubSpot administrators will love Automatic budget and spend data sync between ad campaigns and campaigns. Advanced ticket management with ticket lists. Gain quick revenue insights with customer spend trends. Boost chatbot engagement with quick replies outside the chat window. Accurate tracking with datetime properties.

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How the Atlas Reasoning Engine Powers Agentforce

Salesforce Marketing Cloud

In this mechanism, the AI system mimics human-style decision-making by generating a plan containing a sequence of steps to attain a goal. As we added more actions to automate more use cases, Copilot’s performance started to degrade, both in terms of latency (how long it took to respond) and response quality. Use LLMs for responses.

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Strategies for a Successful HubSpot Service Hub Integration

SmartBug Media

You can’t maximize your full customer lifecycle without the proper systems in place. When you and your staff are fed up with user errors, inconsistent communication, and fractured workflows, you need a system that makes sense. Zendesk, Salesforce or HubSpot). HIPAA and GDPR) and security are critical concerns.

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How to Find a Single Source of Truth for Marketing (And Why It Matters)

Act-On

Practically speaking, a SSOT is a central hub that consolidates customer data from multiple sources and surfaces insights to team members — such as website visits, email engagement, purchase history, chat transcripts, and support tickets. By increasing spend on LinkedIn webinar ads, the team sees higher ROI for their campaigns.

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Email Sender Name Best Practices for Marketing

Act-On

These days, authentication systems like DMARC keep most of us safe from spoofed emails). If your recipient gets an email from a company they don’t recognize, it’s a one-way ticket to the trash. Worse, it can make recipients think twice about adding you to the safe sender list or address book.

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AI Agents: The Future of Business Applications

Salesforce Marketing Cloud

Agents are assistive and autonomous software systems. For example, a service agent can act as your company’s most knowledgeable technical support representative, available 24/7 to handle every request. For example, they can’t return a list of open sales opportunities, open support tickets, or campaign results to date.

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How to Track User Sentiment vs. User Behavior in Your Content

Contently

Support Ticket Analysis and Customer Calls If you have a system where customers can call you directly or submit a ticket to a support team, natural language processing (NLP) tools can help you analyze sentiment based on those customer calls.