article thumbnail

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Conversely, less important links include: "Terms of Service" and footer links Banner ads Links unrelated to the document.

article thumbnail

Your competitors are doing SEO

Biznology

One law firm I know has hired a former newspaper editor in order to go through the thousands pages of ad hoc content that they have pieced together over the last decade and turn it all into content that is as appealing to humans and visitors as it had been in the past to Google spiders and bots.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Get ready for them to start costing a whole lot more. As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? .”

SERP 40
article thumbnail

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

Get ready for them to start costing a whole lot more. As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? .”

SERP 40
article thumbnail

An Introduction to Black Hat SEO

Hubspot

Search engine algorithms have gotten more sophisticated over time, which is why you should avoid black hat SEO at all costs. Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. Paid Links.

SEO 76
article thumbnail

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. It will let you see the PageRank of every blog you visit instantly. c) Adding your own spin, or interpretation to what’s already been published. b) Download the Google Chrome PR plugin.

article thumbnail

New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. The SEO world was looking to transition to more holistic, value-added forms of link building that wouldn't run afoul of Google's initiatives to sweep the web of shady practices. Enter Paddy Moogan.