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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

The form itself might ask just for your email address, or you might need to provide your name, phone number, or other personal information in exchange for access. Gated content is also referred to as locked content. Plus, locking your content doesn’t impact SEO. Pros and Cons of Content Locking. Video replays.

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The future of data management platforms in the era of CDPs

Martech

We initially came out as an ad network selling data and audiences. ” Through an aquisition, they expanded into the cross-device and full identity resolution space, and they also offer one of the largest global data marketplaces, the Lotame Data Exchange. .” That led, said Theriault, to a lot of research.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

Media director at Coca-Cola, Barbara Sala said “We always communicated with our consumers during all of this phase,” she also added that Coca-Cola will “ adjust our spending to what really matters in a specific moment.”. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on. Absolutely.

CMO 335
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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. Plus, your ads will have less noise to cut through, making it easier to make an impact on early shoppers.

Trends 52
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The Importance of Customer Nurturing Campaigns In 2021

BenchmarkONE

They might be doing research, observing your hidden fees and shipping costs, or just passing the time to think about “what if.”. Nurture campaigns hope to address this more passive audience by offering them the chance to indulge in that brief “what if” and can potentially lock them into a desire to buy. What’s a Nurture Campaign?

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How to Market Content to Baby Boomers in 2022

ClearVoice

You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Research shows that 62% of boomers consider price as the biggest motivator in driving brand loyalty. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. Baby Boomer demographics: Who are boomers?

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Creating brand awareness

Ontraport

In the Awareness sub-stage, your potential leads have likely already been exposed to your brand, and your new goal is two-fold: You want them to click on your ungated (or free) content so they’ll be added to your retargeting list, and you want them to begin to view you as a reliable source of information. Or, they don’t need it yet.