Remove Ad Exchange Remove Ad Frequency Remove Lock-In Remove Research
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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

In the multichannel model, the store, phone and website likely operate independently from one another: online customers conduct all of their business through the website, and customers who walk into the store will purchase from in-store stock and conduct returns and exchanges exclusively in-store. Omnichannel vs. Multichannel.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Also important is the frequency of your publishing. The study further revealed that 47% of B2B buyers rely on content for research and making purchasing decisions. The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

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10 Tips on How to Attract Your First 1000 Blog Subscribers

Optinmonster

To discover topics that your readers really care about, you’ve got to take the time to do content research. There are lots of ways to discover new blog post ideas , but one of our favorite content research tools is Answer the Public. But that’s also the time when it’s hardest to get attention.

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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

Below we’ve featured some edited highlights straight from the talks, the Q & A, and added a few insights. Dave Peterson – Play Bigger: What we wanted to do at Play Bigger is move category design from this lost art back to the executive team. Categories live everywhere in the consumer world. You just have the ultimate choice.

CMO 48
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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency. Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit.