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Things you do not know about Ad Exchange

Valasys

What is an Ad Exchange? An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). Conversely, publishers utilize SSPs to showcase their available ad space, ready for monetization.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. That’s why people love them and easily give out their emails in exchange for it.

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How to Generate More Leads Using Video and Other Digital Content

Webbiquity

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.

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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

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How to Run an Online Contest to Grow Your Traffic & Generate Leads

Optinmonster

Contests and giveaways help you connect with your audience in a way that feels fun rather than promotional. With the right strategy, an online contest can generate hundreds or even thousands of new leads. Offer bonus entries to your giveaway in exchange for follows, and your number of social media followers will explode.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. This article delves into the world of demand generation vs lead generation, dissecting their meanings, roles, strategies, and the key differences between them.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo.