Martech
MAY 20, 2022
A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Image from CDTA factsheet.
ClickZ
FEBRUARY 28, 2020
Marketers will be eager to access this data, and activate that data on ad campaigns. As the volume of devices grows to include not only cell phones, tablets, laptops, CTVs, but also digital assistants like Google Home, Amazon Echos, Apple HomePod – user experiences will be radically optimized.
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ClickZ
NOVEMBER 12, 2020
To regain trust, the walled gardens must participate in the education of modern consumers so they really understand their data as a currency, which should be carefully, deliberately and equitably exchanged in return for services. Q) In an increasingly privacy-focused world, can brands maintain data quality, transparency and ownership?
Martech
OCTOBER 1, 2022
The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. 70% of consumers don’t like receiving targeted ads as a trade-off for providing their information. People want more control and transparency.
Litmus
FEBRUARY 5, 2024
Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Microsoft Exchange Online Protection. Email authentication Email authentication looks at the source of an email to see if it’s valid.
Salesforce Marketing Cloud
FEBRUARY 14, 2022
Yet regulations such as Europe’s General Data Protection Regulation ( GDPR ) and industry frameworks such as Apple’s App Tracking Transparency ( ATT ) require this type of consent. We say one thing and do another; we demand transparency but we don’t read terms and conditions. Explain the benefits of the value exchange in marketing.
ClickZ
APRIL 3, 2020
Driven by technology like conversational UX, a demand for transparency, and a more holistic customer perspective, leaders will have to recalibrate where their brands have to compete for engagement. Real value exchange. Eight months later it added another 500 million. In TikTok’s case, this is reaching 1.5
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