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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

In this video, Spurlock shares his experience with marketing agencies , finding funding for the film, and his results. In Kevin Allocca’s TED talk, he sheds light on how you can make that dream come true: be a trendsetter, have a community, and be unpredictable.

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Celebrating agency excellence: our 2018 Partner of the Year

Sprout Social

The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. Digital Natives (@NativesGroup) January 18, 2019.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Brand storytelling allows you to connect with others on a deeper level. Brand storytelling is a great way to get your point across, differentiate your brand, and work out new ideas.

Planning 362
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Web3 content and capabilities from an agency’s perspective

Martech

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. Why we care.

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2024 Predictions: Social media’s evolution

Martech

“With the monumental shifts happening within digital [media] due to platform fragmentation, emerging technologies like genAI and evolving consumer behaviors and preferences, social is the nexus of brand-to-consumer interaction,” said Cristina Lawrence, EVP of consumer and content experience at agency Razorfish. “It’s

Gartner 140
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What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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How brands should react to market slowdowns

Martech

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies.