Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on LinkedIn.

SEO 100

SEO Enterprise Management Digg Press 100

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers?

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Subscribe to LinkedIn Answers for your segments and/or categories. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Tweet This!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Webbiquity

JANUARY 27, 2011

It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. However, as your company grows, your marketing activities might need to scale as well. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Post on Google Buzz.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. How can you write blog posts that stimulate readers to think and even actively participate? Share this on LinkedIn.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Share this on LinkedIn. Blog this on Blogger.

Ning 100

Ning Digg RSS Aggregators 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Tweet This!

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. This can increase website visits, longer sessions, and higher conversions.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Webbiquity

SEPTEMBER 13, 2010

Blogging is a social activity. When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition. Share this on LinkedIn. Share this on Bebo.

Digg 100

Digg Blogger Broadcasting Buzz 100

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. Share this on Linkedin. What’s your view? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Share this on Linkedin. Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Tweet This!

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Linkedin. The lasso part is really about an “away game&# for your content. Tweet This! Share this on Facebook.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Webbiquity

JULY 21, 2010

Or busy moms and dads whisking their kids from one outdoor activity to the next? Tap into how your products will make summer activities even more fun. Share this on LinkedIn. So how can you make your email marketing messages matter to office workers counting the minutes before happy hour on sidewalk patios? Share this on Bebo.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Buzz Marketing for Technology

JANUARY 28, 2010

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Share this on Linkedin. In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Tweet This!

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

JUNE 7, 2010

Sales professionals will be more productive with a solid understanding of the social media monitoring, interaction and promotion activities being conducted by the marketing group. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz.

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

MAY 11, 2010

Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together? Share this on Linkedin. At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. So stop holding yourself back and just do it!

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# It’s now the second most-visited site on the web , behind only Google.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. There is also an active discussion going on about how ITI grads are succeeding and how ITI has contributed to this. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

NOVEMBER 9, 2010

The president, RazerGuy, has his own blog, and they have active participation on Facebook. Share this on LinkedIn. There are even Razer fan sites built by evangelists, and many tattoo the company logo, a three-headed snake, on their bodies. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all these endless reports no wonder it ‘feels’ like we never can get any true customer insights – since all we can do is look down these channels and get a singular view of customer activity. Share this on Linkedin. If you have any insights on how best to get there please share them. Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Writing on the Web

AUGUST 16, 2010

And it works, since the audience has to stay alert and active. Share this on LinkedIn. This means that the audience has to work harder than usual. We use our imaginations and create pictures in our minds of how the scene plays out. Blog writing is similar. You must capture your readers’ attention with words. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Class 100

Webbiquity

JANUARY 14, 2011

Where do you need to be active? Share this on LinkedIn. These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. Tweet This!

Social Media 100

Social Media Media Business Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

Share this on Linkedin. Can your social media activities cost you your job? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

MARCH 29, 2010

Specifically, social media marketing involves five common, very traditional business activities. Historically, most of this activity was done face-to-face, at trade shows, conferences, seminars and other industry events. Physical networking at such events is still important. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Writing on the Web

NOVEMBER 10, 2010

That’s 3 1/2 times as much talking… A woman has more active mirror neurons , and a greater capacity to experience empathy. Share this on LinkedIn. Female brains have more developed language centers in the brain. A man says approximately 2,000 words a day, a woman 7,000. To social opportunities? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Linkedin. But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Email this to a friend?

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. Social Sharing (YouTube, Flickr, SlideShare, etc.). Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Share this on Linkedin. Take for example your classic white paper. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

JANUARY 26, 2011

Drug-traffic and narco-related activities are a major concern in Mexico. Share this on LinkedIn. Total crimes per capita average 12 per 1,000 people in Mexico, ranking 39 in a survey of 60 countries. As of 2009 Mexico’s homicide rate varies from 10~14 per 100,000 inhabitants; the world average is 10.9 per 100,000 inhabitants.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

JULY 20, 2010

Active community. Share this on LinkedIn. Clear strong personal brand. Prominent free giveaway. Book or signature product. Information products. Coaching programs. Live events. Membership programs. Use of audio and video. I can’t say I currently participate in all of these income streams, but I have at one time.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 16, 2010

In fact, the sensory and the emotional centers in the brain are the only ones connected to muscle activity. Share this on LinkedIn. It’s not the rational neocortex which directs our lives, as previously thought. What this means is that action is initiated in the older parts of the brain. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

APRIL 4, 2011

There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. Share this on LinkedIn. Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. Share this on Linkedin. But Facebook? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100