Convince & Convert

FEBRUARY 20, 2015

They’re not sharing selfies or updating their statuses; they’re actively searching for their next project, recipe, or cute pair of shoes. Truthfully, many social networks are still haunted by what happened to Digg, a once-huge social network that destroyed its following by trying to monetize too quickly.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 79

SEO Lead Ranking Lead Scoring Link Building 79

Webbiquity

JANUARY 27, 2011

It has the necessary tools and capabilities for very basic marketing activities such as limited email marketing and campaign management. However, as your company grows, your marketing activities might need to scale as well. However, the verdict is that Salesforce.com is a great place to start with marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. How can you write blog posts that stimulate readers to think and even actively participate? Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Digg Ethics Content 100

Webbiquity

SEPTEMBER 13, 2010

Blogging is a social activity. When someone is thoughtful enough to link to your blog, show your appreciation: leave a comment on their blog, link to their post from your blog or from Twitter, Digg their post, send them a quick note, do something to affirm the recognition. And you won’t need a visit from Victoria Stilwell.

Digg 100

Digg Blogger Broadcasting Buzz 100

Convince & Convert

OCTOBER 7, 2010

This means that the number of Americans engaged in just about every social media activity was reduced in the past year. Except for one activity. Why use Digg or StumbleUpon or Delicious, when the people we care about already share with us the content they appreciate via status updates that include links?

Social Media 151

Social Media Facebook Forrester Media 151

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Tweet This! Share this on Facebook.

Social Media 100

Social Media Digg Media RSS 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess? Tweet This!

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

DECEMBER 22, 2009

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

Social Media 100

Social Media Media Digg Lead Gen 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

JULY 21, 2010

Or busy moms and dads whisking their kids from one outdoor activity to the next? Tap into how your products will make summer activities even more fun. So how can you make your email marketing messages matter to office workers counting the minutes before happy hour on sidewalk patios? Keep your messages breezy and brief.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

MARCH 15, 2010

Giving short shrift to social media activities now, because it may not have an immediate impact on the bottom line, is short sighted. B2b companies that build a social media presence now will be best positioned for growth once the economy rebounds. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Social Media 100

Social Media Media Digg Social Networks 100

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. The lasso part is really about an “away game&# for your content. Tweet This! Share this on Facebook. Share this on Linkedin.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Buzz Marketing for Technology

JANUARY 28, 2010

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Tweet This! Share this on Facebook. Share this on Linkedin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Webbiquity

JUNE 7, 2010

Sales professionals will be more productive with a solid understanding of the social media monitoring, interaction and promotion activities being conducted by the marketing group. For more information on essential tactics for social media use by sales pros, see my recent guest post on the Your Sales Management Guru blog. Share this on Bebo.

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

MAY 11, 2010

Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together? At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. You know you want to do this and your company needs you to do this.

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

JUNE 15, 2010

The 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. Meaning if the 1-9-90 rule (see link to my post) will actually change over time. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Writing on the Web

DECEMBER 15, 2010

I feed information to them every day and respond to requests, even when I’m not actively marketing in person. I have invisible ninja’s who help me out when I’m busy. What about you? Let me know which sites are tops in your book in the work you do… hit the comment link and submit. Blog this on Blogger.

Ning 100

Ning Digg RSS Aggregators 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?

Social Media 100

Social Media Media PR Digg 100

Writing on the Web

NOVEMBER 9, 2010

The president, RazerGuy, has his own blog, and they have active participation on Facebook. There are even Razer fan sites built by evangelists, and many tattoo the company logo, a three-headed snake, on their bodies. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Webbiquity

JUNE 8, 2010

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Buzz Marketing for Technology

OCTOBER 20, 2010

Whole activity streams are being created around the use of the Like button. My favorite is Levis use of the Like button to create a social shopping experience. They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote.

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all these endless reports no wonder it ‘feels’ like we never can get any true customer insights – since all we can do is look down these channels and get a singular view of customer activity. To create data that can truly put you on the path to Strategic Intelligence has to become one of your New Year’s resolutions for 2010. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Writing on the Web

AUGUST 16, 2010

And it works, since the audience has to stay alert and active. This means that the audience has to work harder than usual. We use our imaginations and create pictures in our minds of how the scene plays out. Blog writing is similar. You don’t have the advantage of voice, or body language, or scenery and costume. Blog this on Blogger.

Digg 100

Digg Buzz Blogger Class 100

Webbiquity

JANUARY 14, 2011

Where do you need to be active? These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. Then plan: what do you need to do?

Social Media 100

Social Media Media Business Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

Can your social media activities cost you your job? Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. Collectively, our social media activity seems to be closer to People Magazine and Sports Illustrated than to The New York Times or National Geographic.

Digg 80

Digg Stats Twitter Social Media 80

Parse.ly

SEPTEMBER 5, 2019

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . They open an app designed for exactly this activity, and browse through the headlines for local, international, or interest-specific news. These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Writing on the Web

NOVEMBER 10, 2010

That’s 3 1/2 times as much talking… A woman has more active mirror neurons , and a greater capacity to experience empathy. Female brains have more developed language centers in the brain. A man says approximately 2,000 words a day, a woman 7,000. Which gender do you think will respond better to a lot of content? What do you think?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Buzz Marketing for Technology

APRIL 21, 2010

But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. With such a heavy reliance on the product to acquire, activate, and retain customers, it must be truly solid. moments with products, the easier it gets to activate users, i.e. get them hooked, build a habit, re-engage, and retain. Let’s put things in perspective.

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Take for example your classic white paper. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

JANUARY 26, 2011

Drug-traffic and narco-related activities are a major concern in Mexico. Total crimes per capita average 12 per 1,000 people in Mexico, ranking 39 in a survey of 60 countries. As of 2009 Mexico’s homicide rate varies from 10~14 per 100,000 inhabitants; the world average is 10.9 per 100,000 inhabitants. Blog this on Blogger.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

JULY 20, 2010

Active community. Clear strong personal brand. Prominent free giveaway. Book or signature product. Information products. Coaching programs. Live events. Membership programs. Use of audio and video. I can’t say I currently participate in all of these income streams, but I have at one time. Share this on Bebo. Blog this on Blogger.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100