Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Engagio

NOVEMBER 18, 2020

To fill the growing need for more sophistication in the digital space, Demandbase and LiveRamp have joined forces in an innovative partnership—one that fires up B2B account identification and ad targeting capabilities. Leaders in next-generation data connectivity, control, and activation.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). Source: Onalytica. That shouldn’t be surprising.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Full Circle Insights

SEPTEMBER 22, 2022

But the original waterfall tracks campaigns and activities associated with a person, and B2B marketers are selling to buying groups, not individuals. Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs. .

DemandBase 111

DemandBase Marketing Attribution Account Based Marketing B2B 111

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Engagio

SEPTEMBER 29, 2023

And the rise of sales engagement solutions like Outreach, Salesloft, and Groove have empowered SDRs to take a more active role in nurturing. Active Listening : They can adjust their approach based on replies and other real-time feedback from prospects. appeared first on Demandbase. We have a robust set of SDR “Recycle” reasons.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Similar to how we use technographics in the Demandbase One Pipeline Predict score, we also use technographic information to create a Qualification Score for an account.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

FEBRUARY 15, 2024

A few big takeaways in this category for me were: Protect your calendar Determine ICP early and focus time there Block your calendar based on activities. But saying no more has allowed me to say yes to much more impactful activities that will benefit not only me, but my community at large. Run to the biggest business challenges.

DemandBase 62

DemandBase CPA Cost per Acquisition Communities 62

Engagio

SEPTEMBER 16, 2021

The activity is still there from reps, but conversion rates aren’t — and we aren’t booking as many meetings as we used to. Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. Go beyond the sale.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Check out this chart outlining key activities of ABM teams from SeriusDecisions. See the most common activity? That’s music to our ears at Demandbase. Personalize brand experiences on digital. Measure what matters.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Contently

JANUARY 31, 2023

MarTech platform providers took a bet that marketers would be some of the earliest and most active adopters of AI in the enterprise. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase. Where can you find AI in marketing technology? Pretty much everywhere.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Demandbase. Why Is Intent Data Important for Marketers? Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

NOVEMBER 1, 2022

Join ON24, Sendoso, Qualified, and Demandbase as we take a look back at 2022 marketing activities and reflect on our best and not-so-best programs. 2022 B2B Marketing Highlights appeared first on Demandbase. The post It’s a Wrap!

DemandBase 62

DemandBase B2B Marketing B2B High Quality Lead 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Personalization with Demandbase. Go to the Demandbase Personalization page to learn more. The case for personalization.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

OCTOBER 1, 2021

The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. Understanding which marketing activities impacted these activities in the first place is not as easy to answer. Aligning Around a Common Goal. Moving the Needle.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

JANUARY 14, 2021

Anonymous activity is depicted on the left half of the image, under “Unknown.” This activity includes searches and research across websites and social media (yours and your competitors’). On the right is known activity, such as form fills and event engagement. This is a mistake. So it’s much harder to influence their opinions.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. This can be accomplished through an active thought leadership program and other valuable industry reports and insights.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. The post As a CEO, How I Justify a Tech Purchase appeared first on Demandbase. Here’s how I look at it.

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Only B2B

OCTOBER 13, 2021

This allows them to make decisions based on information about which companies are actively exploring various products. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

DemandBase

AUGUST 21, 2020

Ultimately, Marketing and Sales teams will move as one , seamlessly sharing data and insights, coordinating every activity, and measuring everything that matters—from campaign performance to business impact so that every action is tied to Sales success. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Intent is the new lead.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

SalesIntel

APRIL 19, 2024

All these activities increase the chances of converting leads into customers. Offers real-time insights into company news, events, and competitor activity. Demandbase provides insights into contacts, company details, and buying signals. Accurate lead data is crucial for successful sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more. More M&A.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

DemandBase

MARCH 23, 2020

Make sure your account activities are coordinated across sales and marketing. In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity. Tighten your sales and marketing alignment. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Martech

OCTOBER 27, 2023

The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. Initially this will be an opt-in feature like Apple’s Ask App Not to Track.

Account Based Marketing 122

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 122