Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
There are clear steps you need to take to build and implement a lead scoring model: Assemble your cross-functional squad As we mentioned earlier, lead scoring is a team sport. It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis. Are you scoring each datapoint on a scale of 1-5?
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