NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. But NetLine’s data isn’t alone. Unreasonable statement?

B2B 157

B2B Case Study Case Studies Content 157

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

6sense

DECEMBER 9, 2021

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

TrustRadius Marketing

OCTOBER 3, 2022

It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey. From gaining access to rich signals of in-market buyers to incorporating such data in marketing and sales platforms, organizations can quickly identify and reach prospects and build stronger relationships. .

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Porch Group Media

APRIL 28, 2021

While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach. Nearly seven-in-ten (69%) marketers report being in the midst of planning and rolling out a strategy to use intent data or already have a strategy in place.

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. I will not dispute that.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JUNE 12, 2019

And with intent data infused into your funnel, you’ll have a foundation of knowledge that will help you become known, liked, and trusted and boost sales. But if you want to forget better relationships and drive B2B sales, you can’t focus solely on increasing your visibility to target customers. Trust is all about consistency.

Intent Data 40

Intent Data Intent Top of Funnel Purchase Intent 40

Aberdeen

JANUARY 29, 2019

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. Data helps the most when it can answer questions. Data Visualization: Show, Don’t Tell.

Intent Data 40

Intent Data Intent Buyer Intent Purchase Intent 40

Aberdeen

JANUARY 29, 2019

We don’t collect buyer intent data just because we think it’s interesting. We collect and provide intent data to our clients in actionable form, because it can help them achieve their goals. Data helps the most when it can answer questions. Data Visualization: Show, Don’t Tell.

Intent Data 40

Intent Data Intent Buyer Intent Purchase Intent 40

SalesIntel

DECEMBER 8, 2023

Enter the realm of data enrichment – a transformative practice redefining how businesses perceive, interact with, and convert B2B leads. This article delves into the strategic integration of enriched data, unveiling its pivotal role in not just understanding but actively engaging and converting potential leads.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

6sense

DECEMBER 10, 2021

Such intent-based targeting is achieved with the help of real-time intent marketing strategies. Customers’ intent data helps in increasing the ability to qualify opportunities, eventually accelerating the sales and marketing process. In a nutshell, intent-based marketing helps with: Identifying an ideal customer.

B2B Sales 62

B2B Sales Intent Account Based Marketing Zoominfo 62

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months.

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Valasys

MAY 12, 2020

Priority Engine is TechTarget’s leading purchase intent insight platform and has gained tremendous popularity and prestigious recognition in the B2B industry for a straight third year with this recognition. We congratulate all our finalists and look forward to seeing their impact across the B2B market for years to come.”

Purchase Intent 49

Purchase Intent Peer-to-peer Intent Data Intent 49

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Madison Logic

MARCH 6, 2024

Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Aberdeen

JANUARY 30, 2020

Audience Targeting: The stronger AI-powered martech becomes, the easier it will be to leverage intent data to engage target customers in real time. Data Privacy Maturation. However, data privacy doesn’t stop with GDPR. These two primary data privacy regulations won’t just be a blip on the marketing radar.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. What content can act as a flashlight, illuminating the path to your product or service?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Aberdeen

OCTOBER 28, 2019

For B2B teams, the challenger sale has emerged as a primary technique. By bringing creativity and visualizations to raw data , you can satisfy the emotional and logical needs of the buyer and keep them engaged in the purchase process. Three-Act Structure. Intent Data: Your Foundation for Sales Storytelling.

Storytelling 40

Storytelling Intent Data Intent Marketing Prospects 40

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Aberdeen

JUNE 26, 2019

Just when you started to get comfortable with GDPR regulations, more data privacy laws are emerging. Now, the California Consumer Privacy Act (CCPA) is on the horizon and is being heralded as the U.S. The result will be an era of marketing that is even more focused on first-party data collection. version of GDPR.

Privacy 40

Privacy Intent Data Advertising Agencies Barriers 40

Aberdeen

MAY 31, 2019

Much in the way that Cyborg portrayed futuristic soldiers imbued with mechanically enhanced limbs, today’s augmented analytics platforms seek to fortify time-tested business knowledge and a healthy curiosity with seemingly super-human abilities to explore, process, and act upon business data. Machine learning algorithms.

Marketing AI 60

Marketing AI Analytics Purchase Intent Customer Satisfaction 60

Aberdeen

MAY 14, 2019

Ronnie is an experienced Senior Product Manager who acts as an entrepreneur, a strategist, a technical visionary, a cross-functional team leader, a mentor, and a client advocate. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Forecasting 40

Forecasting Business Work Management Cross-Selling 40

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Aberdeen

MARCH 22, 2019

determining regular overlaps between the customer and the agent’s voice or acting on the insights derived through speech analytics instead of merely analyzing call recordings). Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Are you currently using speech analytics?

Analytics 40

Analytics Marketing AI Marketing & Strategy Customer Satisfaction 40

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). What is Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Zoominfo

OCTOBER 5, 2021

Content can speak to their industry or purchase intent. This process requires a website personalization tool and a third-party data provider. Because website personalization tools can be an expensive investment, this is typically done by enterprise B2B and B2C companies. Who should I create personalized experiences for?

Marketing Websites 130

Marketing Websites Personalization Ideal Customer Profiles Paid Search Agency 130

Zoominfo

FEBRUARY 8, 2022

Today, sales is driven by insights derived from data. Insight-driven sales is the way forward, and companies who act decisively on the most accurate data are the ones who will succeed. At the heart of RevOS lies ZoomInfo’s Data Cloud. SalesOS ZoomInfo SalesOS is the modern go-to-market platform for B2B sales teams.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100

SalesIntel

MAY 28, 2024

Thirdly, customer acquisition strategies streamline sales cycles and fuel the creation of impactful marketing campaigns that entice more potential buyers into the B2B marketing funnel. High-quality B2B data equips organizations to identify customers predictably, transforming cumbersome processes into efficient, scalable workflows.

Sales Management 52

Sales Management Ideal Customer Profiles Top of Funnel Enterprise Management 52

Porch Group Media

JUNE 16, 2020

They may be researching a product or service and reach out to a brand or engage on the brand’s website to help them make a purchase decision. Consumers engage when they actually make a purchase, whether online or in-store. After purchase, they also engage for numerous reasons such as questions about the product, returns, and so forth.

Paid Search Agency 75

Paid Search Agency Churn Rate Loyalty Purchase Intent 75

Aberdeen

JANUARY 30, 2019

Fortunately, this unprecedented act of cyber-espionage may be grounded, at least in part, in fiction. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. He focuses on data news, cybersecurity, and web development topics.

Lock-In 49

Lock-In Purchase Intent Intent Data Network Marketing 49

Aberdeen

FEBRUARY 5, 2019

Machine Learning is the science of getting computers to learn and act like humans do, and improve their learning over time in an autonomous fashion, by feeding them data and information in the form of observations and real-world interactions. The Numbers: Manufacturer Buyer Intent in Machine Learning. QHSE is Best Practice.

Marketing AI 40

Marketing AI Intent Signal Buyer Intent B2B Thought Leadership 40

Aberdeen

MAY 16, 2019

To thrive in this volatile environment, enterprises must quickly adapt (sense; plan; act) by responding to these business needs. The point here is clear; as whole industries transform before our eyes, flexible manufacturing software allows the agile to act quickly in anticipation of imminent change. The Rise of Anything-as-a-Service.

Enterprise Management 72

Enterprise Management Marketing Management Class B2B Thought Leadership 72