KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. Understanding hiring trends in the post-pandemic labor market can help to guide your strategy when looking for the right candidate.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Walker Sands

JANUARY 12, 2023

And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. We’ve achieved significant growth in Boston since our acquisition of March Communications in 2021, and we’re excited to further grow our East Coast presence with KoMarketing.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. Approximately 37 percent intend to grow their database in the near future to add as many new accounts as possible.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. A few more trends. How to engage prospects. Let me know!

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Marketing Insider Group

NOVEMBER 26, 2019

DMPs, on the other hand, are mainly meant for customer acquisition. The post 4 Trends You Need to Know On Martech’s Evolution appeared first on Marketing Insider Group. In order to build rich profiles, they collect data and user activity information to understand context and drive personalized interactions.

Trends 280

Trends Marketing AI Work Management Marketing Management 280

Martech

DECEMBER 4, 2023

Even if no wastage is assigned to hyper-targeting, the cost per acquisition is still higher than trying to go for a broader targeting, as described by LinkedIn in their 2030 B2B Trends report : Additionally, hyper-targeting overlooks important blind spots. Get MarTech! In your inbox. Business email address Subscribe Processing.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Martech

AUGUST 9, 2021

They can also assist with determining value as they consider the broader marketplace and track relevant trends. The post Understanding different product roles in marketing technology acquisition appeared first on MarTech. Those are reasons why they’re involved in customer support, budgeting, marketing, and sales. Owners and Managers.

Acquisitions 117

Acquisitions Product Work Management Paid Search Agency 117

Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Salesforce’s acquisition of Datorama happened way back in 2018. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. Read more here. Perkuto acquired by MERGE .

Acquisitions 105

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 105

LeadsRX

FEBRUARY 16, 2021

Here’s one take on the deal from MarketingDive: “IHeartMedia’s acquisition of Triton Digital is another sign of how media and technology companies aim to help marketers reach the growing audience for podcasts, whose key advantages for consumers are portability and flexibility.”.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. The gold standard is how much it costs to acquire a new business, aka Customer Acquisition Cost (CAC). Doesn’t really matter, it’s a trend that cannot be ignored. That’s DealSignal.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more. The post Top Trends in B2B Marketing appeared first on Biznology. Thanks to our sponsors!

B2B Marketing 141

B2B Marketing Trends B to B BtoB 141

Televerde

AUGUST 9, 2021

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities. Quick Takeaways. To start, you need to know your existing CAC.

Acquisitions 72

Acquisitions Cost Allocation Ideal Customer Profiles 72

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. These personalized emails can lower customer acquisition costs by 50%, boost revenue by 15%, and increase spend efficiency by 30%. 2) Video marketing strategies to increase engagement.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Identify trending topics. As trends can expand and fade quickly, it’s important to hop on them early on.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Salesforce Marketing Cloud

JANUARY 25, 2022

These are a few emerging B2B commerce trends that are here to stay. Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. B2B brands will focus on customer acquisition. We’ve got a few ideas.

Trends 98

Trends B2B Business Paid Search Agency 98

Seismic

DECEMBER 1, 2020

As a result of the acquisition, we’re launching a new integrated offering called Seismic LiveSocial , a social engagement solution for sales and client-facing teams. For more details on the acquisition, visit Seismic’s Newsroom for our press release. A new way to engage with buyers on social media.

Acquisitions 89

Acquisitions Social Media B2B Sales Press 89

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. The continued integration of those two worlds – which have been almost totally separate – is a tremendously important trend that will be driving marketing technology over the next several years.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

KoMarketing Associates

MARCH 8, 2023

Some that topped the list included difficulty understanding emerging trends, leveraging data, and focusing on customer retention and acquisition while demonstrating a return-on-investment. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

JUNE 28, 2023

That could limit their ability to plan for their primary business objective for the year: customer acquisition.” Hootsuite released its “Social Media Trends 2023” report, and data suggested that most marketers (40%) are at least “confident” in the ROI social media delivers.

ROI 247

ROI Planning Social Media Acquisitions 247

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. The post Email Marketing Benchmarks, Trends and Statistics first appeared on V12. billion by 2024.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Hubspot

APRIL 9, 2020

To learn how others are approaching their SEO goals, you can access over 70 data points and trends from over 3,400 marketers around the world. Make this the year that you truly get to know your users. Work hard to deliver the information they’re looking for. Dive deeper into HubSpot's survey data by clicking the download button below.

Hubspot 94

Hubspot SEO Acquisitions Trends 94

Vidyard

NOVEMBER 19, 2020

If your team isn’t on this trend, don’t worry. The post How to Film Stellar Recruitment Videos and Maximize Talent Acquisition appeared first on Vidyard. The Vidyard team is no longer just looking within Mississauga and Toronto—they’re scouring through every major city in our time zone for remote talent. But do catch up!

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Kabbage

NOVEMBER 29, 2016

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Marketing Budgets are Increasing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Porch Group Media

JULY 14, 2021

COVID-19 had a huge impact on moving trends in 2020 , but how has 2021 been measuring up? Looking at the statistics, 2021 appears to be the year for unprecedented moving trends. And, the work from home trend doesn’t appear that it will come to an end anytime soon. Upwork’s findings reveal that by 2025, 36.2 Source: Neighbor.

Trends 59

Trends First-Mover Advantage Planning Trigger Marketing 59

Marketing Insider Group

JULY 28, 2020

HBR Provides Explanations for the Trend. The authors go on to explain the possible reasons for the downward trend, tying the reduction in salary with the decreased investment in advertising. Data scientists and machine learning engineers look for patterns and trends to inspire content marketers. Big Data Considerations.

CMO 313

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 313

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Porch Group Media

JULY 27, 2021

Looking at the statistics and trends, 2021 is proving to be a great year for the home improvement industry. Analysis of homeowner’s search trends revealed that searches for remodeling, kitchen remodeling, and general contractors for home improvement have more than doubled since 2020. Home Remodeling Searches Have Doubled.

Trends 59

Trends First-Mover Advantage Statistics Forecasting 59