ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.) Marketing Cloud now offers native WhatsApp integration.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Who will access your email automation tool and why? Consider features you want.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Customer Experience Matrix

JANUARY 27, 2021

Yesterday brought news that CDP Exponea had been purchased by ecommerce recommendation engine Bloomreach. It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. But it's not just that the buyers want to add a CDP their collection.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. HubSpot Marketing Automation.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Thinkers360

MAY 19, 2024

We build the information architecture that powers unrivaled customer experience, smart eCommerce, and accelerated business decision-making for Fortune 1000 firms in Manufacturing, Distribution, Retail, and Financial Services. Has been honored as one of the world’s top 50 ecommerce experts and world’s top 30 ecommerce influencers.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Martech

NOVEMBER 21, 2023

This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution.

Top of Funnel 101

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 101

Customer Experience Matrix

JANUARY 22, 2013

GroSocial is an interesting acquisition: about it three years old, it has about 20 employees and more than 25,000 customers. According to CEO Clate Mask, most of the money will be used for acquisitions, product development, and accelerated customer acquisition. Starting price is $30 per month after a 30 day free trial.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. More observations from the industry’s biggest acquisitions in the first quarter. Commerce and Sales.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Porch Group Media

APRIL 2, 2019

The Growth of eCommerce – Are You Ready. Global ecommerce is growing at an unprecedented pace. In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing by nearly 15 percent each year. In fact, eCommerce/digital influences up to 56% of in-store purchases. source – Shopify).

eCommerce 49

eCommerce Advertising Agencies Amazon Lead Ranking 49

ClickZ

APRIL 8, 2021

Big players were in aggressive acquisition mode for years, a quick way to grab share without having to rely solely on organic growth. Less M&A activity, especially big acquisitions. If ecommerce is a priority, for example, a brand may want to hire an Amazon advertising partner agency.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Salesforce Marketing Cloud

JANUARY 25, 2022

Sixty-five percent of B2B organizations increased their investment in ecommerce last year. Subscribe to the ecommerce newsletter. B2B brands will focus on customer acquisition. While customer retention and loyalty will always remain a major priority, new customer acquisition will be front-and-center in 2022 and beyond.

Trends 98

Trends B2B Business Paid Search Agency 98

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). companies with $5 million or more revenue.**

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. Automation is another game changing technology for marketers, allowing them to efficiently optimize their time by automating tasks that used to require manual effort.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. while an email marketing tool is focused on automated marketing and helps you reach customers cost-effectively. Automate your daily tasks Sales don’t just happen. For companies that use CRM tools, the Return on Investment is $8.71

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

BenchmarkONE

JUNE 17, 2021

eCommerce Nurturing Targets the ‘What if’. In eCommerce, nurturing has become more critical because you’re now the window-shopping experience. Customer nurturing campaigns are emerging as a top way to help companies address one of the most significant expected changes: increased customer acquisition costs across all channels.

Campaigns 65

Campaigns Paid Search Agency eCommerce Ad Exchange 65

LeadSquared

JULY 12, 2015

In this episode, the discussions were on Marketing Automation trends, the importance of lead capture, and how lead generation and marketing automation work together. Ecommerce marketer has to figure out how to convert website traffic and mobile app users, to orders. TA: What are some trends in marketing automation ?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Trends Automation 52

Vision6

MAY 12, 2021

Email marketing and CRM platforms can be used together to organise your contacts, automate your campaigns, safely store all your customer data, and the best bit–help you market better and more efficiently. 81% of small businesses already rely on email as their primary customer acquisition channel. It’s also perfect for lead nurturing.

CRM 98

CRM Email Marketing Best Practices Trigger Marketing 98

ClickZ

JULY 12, 2023

The marketing team actively collaborated with business stakeholders from different areas and teams including ecommerce, brand, digital marketing, product marketing and data privacy to develop and enforce these processes. Implementing a CDP also necessitated establishing robust data governance processes.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Martech

AUGUST 6, 2021

The death of the cookie will drive up customer acquisition costs significantly. Answer these key questions: Who is your customer? What is important to them? How do you align with their needs? Customer relationship management and community. Email marketing remains an underutilized communication channel for many businesses.

Paid Search Agency 142

Paid Search Agency Ads Enterprise Management Marketing Management 142

Goodish Agency

AUGUST 5, 2021

But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Why only short-term you ask?

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Tomorrow People

MARCH 23, 2021

Though you may want to expose the majority of your leads to automated marketing efforts anyway, this is the first step in assigning value to them. For an ecommerce site, you'd equate conversion to a completed online sale. Customer Acquisition Cost (CAC) Not a big surprise, right?

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Sprout Social

JANUARY 11, 2024

That’s where service software and automation via AI can do a ton of heavy lifting. Customer service software refers to tools that streamline and automate tasks for support teams. Swift responses directly impact customer acquisition and retention alike. What is customer service software?

Enterprise Management 81

Enterprise Management Work Management Software Service 81

Huptech Web

MAY 19, 2023

You Might Also Be Interested In: How to Reduce eCommerce Returns to Maximize Revenue? These could include metrics like customer acquisition, conversion rates, and customer lifetime value. You can create a stronger connection and enhance engagement by leveraging user-generated content and optimizing eCommerce SEO.

CMS Development 52

CMS Development Marketing Automation Services Paid Search Agency Advertising Agencies 52

Martech

JULY 21, 2021

This week’s Zoom acquisition of cloud-based software company Five9 got me thinking. Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation.

Work Management 97

Work Management Enterprise Management Marketing Automation Services Data Hygiene 97

Martech

APRIL 4, 2024

Take the perpetual hot button of email acquisition. I’ll also improve organic acquisition and build a business case to show the business development team why they’re wasting money on these lists.” Adventurous people want to try a new test, experiment with a new automation or revamp an old one. ” 10.

Email Marketing 82

Email Marketing Effectiveness Work Management Planning 82

chiefmartech

FEBRUARY 27, 2017

In the last year: Over $500M was invested in API companies , not including a few massive acquisitions and Twilio’s IPO. APIs are the fuel of the digital economy and are now set to burst onto the ecommerce landscape. Imagine you want to automate your marketing operations, one way to do this is to research off-the-shelf products.

API 40

API CMS Development Enterprise Management eCommerce 40

Kevin Indig

MARCH 8, 2023

So far, programmatic SEO has been reserved for companies that get content from users (UGC), products (ecommerce retailers), or data (SaaS) because they didn’t have to create the content themselves. The idea is simple: build a lot of pages - sometimes hundreds of thousands - for a keyword pattern. Or even a hundred?

SEO 59

SEO Aggregators Keywords Traffic 59

Liveintent

MARCH 23, 2021

Jon Nolz, global director of Groupon, gave an inside scoop on how the eCommerce marketplace drives revenue via email. Valeria Chisca, VP of acquisition and paid retention at Rue Gilt Groupe, had the answers. For one, it’s important to rely on automation and performance marketing indicators.

Ad Frequency 62

Ad Frequency Ad Exchange Custom Publishing Acquisitions 62

TrustRadius Marketing

OCTOBER 29, 2019

An acronym for Acquisition, Activation, Retention, Revenue, Referral, this methodology allows you to analyze and optimize every step of your customer funnel. The 5 stages are: Acquisition, Activation, Retention, Revenue, Referral. Let’s look at each of these in detail: Acquisition. What is the AARRR ‘Pirate Metrics’ framework?

Marketing Automation Services 45

Marketing Automation Services Top of Funnel Ad Building Work Management 45

Martech

DECEMBER 16, 2022

How do you orchestrate ecommerce, campaign management, digital asset management (DAM), customer relationship management (CRM), customer data platforms (CDP) and personalization tools? It’s easy to get lost in the mechanics of integration and automation. DXPs are massive, complex systems.

Digital Experience Platform 81

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 81

LeadSquared

DECEMBER 11, 2018

Marketing Automation. Ecommerce Marketing. Customer Acquisition & Retention. We proudly support the Marketing Automation category , and would love to see you do a post on one of these ideas: So You Think You Can Be a Data Scientist? How to Power Your Analytics with Creative Insights from Marketing Automation.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 52

Hubspot

DECEMBER 29, 2015

Thinking of adding an ecommerce layer to your media brand? But few media companies feel comfortable entering ecommerce territory. 5 Tips to Help Your Media Company Master Ecommerce. Distribution and fulfillment can be automated, with absolutely no need for shipping, warehouses, or physical products.

eCommerce 28

eCommerce Media Tips Advertising Agencies 28

LeadSquared

DECEMBER 12, 2018

Marketing Automation. Ecommerce Marketing. Customer Acquisition & Retention. We proudly support the Marketing Automation category , and would love to see you do a post on one of these ideas: So You Think You Can Be a Data Scientist? How to Power Your Analytics with Creative Insights from Marketing Automation.

Advertising Agencies 51

Advertising Agencies Paid Search Agency Content Marketing Marketing Automation Services 51

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. For example, you could track new account signups, newsletter subscribers, eCommerce purchases, etc. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost related to acquiring a new customer.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Outbrain

SEPTEMBER 21, 2022

Outbrain has been in this space for the last 15 years and after listening to our partners speak on the necessity of having a tool automating the arduous process to managing multiple revenue initiatives, we learned that for them, optimizing for multiple business goals is a massive puzzle. Introducing Keystone To Unlock Revenue Opportunities.

Optimization 52

Optimization Allocation Lead Ranking Advertising Agencies 52