Martech

JULY 29, 2021

As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. Twenty new vendors have been added to this semi-annual report, bringing the total to 151. For this first half of 2021, the industry also saw a record eight CDP acquisitions and mergers.

Multi-Channel 110

Multi-Channel Banners Touchpoints Vendors 110

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera. See my review from February 2010 for a more detailed explanation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. LeadsRx technology is second to none and it has grown to be the leading provider of multi-channel attribution for agencies, brands broadcasters, and other companies worldwide.”.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Customer Experience Matrix

JUNE 5, 2012

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.

Resource Management 120

Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 7, 2016

The new channels that appear on a typical “history of marketing timeline”, such as radio in the 1920’s and TV in the 1950’s, didn’t really trigger any particular changes in the technology used by marketers: planning was still done on spreadsheets and copy was typed manually up to the 1970’s. But every action has a reaction.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. But as Salesforce.com made clear in its own call yesterday, they were most attracted by ExactTarget''s multi-channel marketing capabilities.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Marketing Insider Group

NOVEMBER 18, 2020

The management team expects marketing to lower customer acquisition costs. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Think multi-channel. Spend 10% of Revenue on Marketing. Harness the Power of Big Data.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

NuSpark Consulting

MARCH 23, 2014

Traffic acquisition is obviously important, but finding scalable acquisition channels is becoming increasingly difficult. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.

Conversion Rate 100

Conversion Rate Conversion Optimization Multi-Channel 100

Engagio

OCTOBER 18, 2023

Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. This can include new funding, an acquisition, new office, new executive hire, a promotion, and so on. Early-stage accounts prefer educational content, while late-stage ones need help with vendor comparison and decision-making.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

LeadSquared

NOVEMBER 30, 2020

If you noticed, these brands did not advertise only on a particular channel. However, the catch is – marketing efforts are successful when they target the customers on the platforms/ channels where they are most active. Thus, you need to monitor the engagement rate, activities and reach of your campaigns on different channels.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Martech

JULY 7, 2022

Last year, Optimizely described these evolving orchestration duties as a “transformative shift and approach towards how marketing synchronizes their teams, content, channels, workflows, and data!”. IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

ClickZ

AUGUST 14, 2019

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to modern data collection realities. Multi-touch attribution has fallen short. The people I worked with were talented and had the best intentions.

Marketing Attribution 102

Marketing Attribution Multi-Touch Attribution Paid Search Agency Enterprise Management 102

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. A Multi-Channel Approach: It’s no secret that buyers interact with brands across a variety of channels and platforms like email, social media, and on their mobile devices and tablets. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

The Customer

FEBRUARY 19, 2020

And because of this, the vendor space to support it, both technology and services, continues to rapidly evolve. With this, there continues to be convergence – often happening by way of acquisition. Confirmit is the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Valasys

DECEMBER 17, 2019

The acquisition of Insite will allow the Episerver to expand its reach as a technology provider in the burgeoning & digitized business-to-business marketplace. For Insite, the acquisition opens doors to Episerver’s global customer base. Why Episerver’s Acquisition of Insite is a critical move toward ‘robust’ B2B functionality?

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Terminus

JANUARY 12, 2022

According to Gartner, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). Terminus is the only vendor bringing together a purpose-built B2B CDP with multi-channel ABM. All rights reserved.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Terminus

JANUARY 31, 2023

With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM.” Terminus is a leader account-based engagement platform, and the only platform built to deliver more pipeline and revenue through multi-channel ABM.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. 35% of marketers expect to move more than 20% of their direct marketing budget into digital channels next year.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

DealSignal

SEPTEMBER 7, 2021

More than 70% of CMOs in a February 2021 survey stated that marketing was more important than ever, with B2B organizations showing strong customer acquisition objectives. As digital outreach and customer acquisition become prioritized, marketers will need to reallocate their budgets to reflect those priorities.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

PureB2B

APRIL 11, 2017

Lead management is the complete process by which prospects are tracked from generation to acquisition, to nurturing, to conversion. Use a Multi-Channel Approach. Prospects who don’t get a swift response will often simply move on to another vendor. This will help you channel your efforts to prospects who are ready to buy.

Marketing Management 62

Marketing Management Lead Ranking Lead Scoring Effectiveness 62

PureB2B

APRIL 11, 2017

Lead management is the complete process by which prospects are tracked from generation to acquisition, to nurturing, to conversion. Use a Multi-Channel Approach. Prospects who don’t get a swift response will often simply move on to another vendor. This will help you channel your efforts to prospects who are ready to buy.

Marketing Management 69

Marketing Management Lead Ranking Lead Scoring Effectiveness 69

Valasys

JANUARY 16, 2023

The definition of marketing automation is the technology that automatically handles multifunctional campaigns and marketing operations through several channels. Salesforce’s features go beyond customer acquisition; they’re designed to keep consumers satisfied, which promotes brand loyalty. . Role of marketing automation

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

6sense

MAY 31, 2018

Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. Bringing together 6sense predictive intelligence with multi-system, multi-channel, and multi-persona orchestration workflows helps B2B marketing and sales teams achieve a unified and automated account strategy.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Customer Experience Matrix

JUNE 29, 2011

But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel. It also provides a central marketing calendar of campaigns across the channels.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. I’ll step in myself, and hereby christen the concept as “Customer Data Platform”.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Customer Experience Matrix

APRIL 4, 2007

It doesn’t take a crystal ball to foresee continuing consolidation among online marketing systems vendors. In February, the news was Web analytics vendor Omniture buying behavioral targeting vendor TouchClarity. The Acxiom Digital / Kefta match up is somewhat more interesting because it combines email and Web channels.

Buy 120

Buy Marketing Management Personalization Multi-Channel 120

Terminus

JUNE 9, 2020

Today’s best revenue leaders are arming themselves with intelligent data, collaborative teams of sales and CS people, and a multi-channel approach. Gone are the days of spray-and-pray campaigns designed to generate a glut of random leads. Read the Forrester Wave Report Here!

Account Based Marketing 29

Account Based Marketing ABM Forrester Multi-Channel 29

Adobe Experience Cloud Blog

AUGUST 13, 2015

worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B! How should you score a lead from a particular marketing channel? Intelligent multi-channel marketing is becoming the norm. In multi-channel marketing, the whole is usually greater than the sum of its parts.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Customer Experience Matrix

FEBRUARY 2, 2010

Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. This is an important topic, so I thought I’d return for a closer look.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

AUGUST 30, 2019

The management team expects marketing to lower customer acquisition costs. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Think multi-channel. Spend 10% of Revenue on Marketing. Harness the Power of Big Data.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Engagio

JUNE 24, 2019

It would provide the complete view of the customer – from acquisition to loyal advocate. Created thought leadership and led multiple product launches including Dash Account-Based Attribution; Multi-Channel Orchestration; ABM Automation; Sales Activation Tools; and Configurable Account Journeys.

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Customer Experience Matrix

DECEMBER 15, 2006

This includes three related to multi-variate testing (e.g. I counted six sessions on customer list acquisition and enhancement; five related to marketing programs such as loyalty and multi-channel coordination; four on being cuustomer-centric; three on business-to-business marketing; and two concerned with marketing results measurement.

Marketing Management 120

Marketing Management Planning Paid Search Agency Multi-Channel 120

Adobe Experience Cloud Blog

JANUARY 20, 2017

But where there’s a will, there’s a way, as vendors are becoming more responsive to market needs. Sophisticated vendors also have predictive analytics capabilities to automatically identify new accounts and the contacts within them by matching characteristics of existing ideal customers. ABM is all about influence.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48