Valasys

JUNE 25, 2019

Lead Nurturing: . B2B Sales Appointment Services are not only useful in acquiring new leads but are also useful in nurturing the existing leads to make them purchase ready. Improved UX is beneficial in customer retention & generating additional revenue by positive word-of-mouth interactions.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

MAY 1, 2020

Triggered email marketing campaigns are highly successful as they help in delivering highly personalized messages to the target persona at the right time, thereby optimizing customers’ experiences, saving time, and improving the probability of sales.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

JUNE 22, 2020

.” Therefore, if you use content to build your brand voice not only you’ll have an upper hand in showcasing your products or services to your customers, as compared to your competitors , but you’ll also generate additional revenue by client retention, repeat purchases, and positive word-of-mouth marketing (WOMM).

WOMM 69

WOMM Ad Building Brand Identity Branding 69

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JUNE 19, 2020

By adopting this approach, marketers can not only strike an engaging conversation with their customers but can also foster customer loyalty. Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM).

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

MAY 22, 2020

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Valasys

OCTOBER 15, 2019

Also, existing clients are brands’ advocates & contribute to omnichannel reputation building & spread positive online & offline word-of-mouth referrals. This can be in the form of video-based testimonials including word-of-mouth referrals. According to the advisory firm Bain & Co.,

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Valasys

FEBRUARY 28, 2020

This is called positive Word-of-Mouth-Marketing, which is arguably one of the most inexpensive ways to attract more customers. Also, building customer loyalty with content marketing fuels repeat purchases & revenue from after-sales services. Wrapping Things Up.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 10, 2020

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. Learn more on: Why B2B marketers must leverage ratings & reviews for growth. Hyper-personalized experiences nurture leads for optimized conversions.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 14, 2020

Engage your audiences to leave positive reviews and encourage positive word-of-mouth. Know the influencers your audiences follow, the books they are reading and the forms of content they are engaging with on social media platforms. Learn how to target and engage your audiences on social media.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Valasys

MARCH 13, 2020

Marketers should encourage their employees to spread positive word-of-mouth amongst friends & colleagues interested in what the marketers do. In the words of Douglas Conant, Founder & CEO of ConantLeadership, “To win in the marketplace you must first win in the workplace.”.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Valasys

JANUARY 21, 2020

Bots can help marketers in delivering exemplary customer service by engaging with the customers in real-time. As brand equity is cultivated, there automatically flows a lot of positive Word-of-Mouth for the enterprises that manage to resolve the problems of their customers promptly.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MARCH 9, 2020

Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs. PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

FEBRUARY 24, 2020

Relevant content is an invincible tool in the arsenal of B2B marketers that allows marketers to scale-up their marketing strategies for greater sales conversions & paves a sure pathway to business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

DECEMBER 16, 2019

Marketers can start experimenting with alternative forms of low-risk CTRs & can launch different formats for sneak peeking at the pricing part. The testimonials about the benefits of the products by the clients & customers in the form of Word-Of-Mouth-Marketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MAY 28, 2020

Apart from seeing the benefits of event marketing from an obvious sales perspective, the marketers should understand that event marketing can be an effective way of gaining some additional revenue through positive Word-of-Mouth-Marketing (WOMM) and also fetches a golden opportunity for building up customer loyalty.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

MAY 28, 2019

Using a good CRM Tool: Contextual Marketing is cost-efficient as its only requirement is a good Customer Relationship Management tool to collect, retrieve & prioritize various sets of data relating to customers and/or their research methodologies. Our services viz.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

AUGUST 19, 2019

Measuring the endeavors of Influencer Marketing Campaigns & aligning them with the core Key Performance Indicators (KPIs) of brands at large should be the prime focus for the modern B2B marketers. Both the online & offline WOMM has a substantial impact in driving B2B businesses & the vision of the brands at large.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 12, 2019

For example, if the number of followers is tracked over the month & on a particular day, the marketers find an unprecedented upsurge in the total number of followers; they can review their content strategy on that particular day & repeat similar tactics to see if it helps them fetch more followers.

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

Valasys

SEPTEMBER 4, 2019

While the KPIs for every marketer can vary as per there business requirements & objectives, there are some universal KPIs which need to be tracked on all the social media channels. Valasys Media is sponsoring the CMO & Future of Marketing Summit, to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 6, 2019

Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Sage Marketing

JULY 10, 2023

Allocate a portion of your budget to building and nurturing these partnerships through co-marketing activities, joint events, partner portals, and referral programs. Lead generation and account-based marketing (ABM): Generating leads and driving growth are key objectives for any B2B startup.

Allocation 52

Allocation Marketing Budget Creation Marketing Budget Budget Programs 52

Marketing Insider Group

DECEMBER 7, 2020

Lead nurturing, sales, marketing, support and service, all play a role in CRM. This works even when the funnel is inverted (ABM). LeadSquared seems to be relying on word of mouth over organic or paid, with more than 8% of their traffic coming social (more than 5x their peer average.) Source: SEMrush.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Inbox Insight

JULY 7, 2020

Throughout the cycle, it’s important for tech marketers to remain in touch with their leads, nurturing them through the funnel. Strategies such as ABM (Account Based Marketing) can help you retarget high-value, existing accounts. Purchasing. Implementation stage.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Research 99

Circle Studio

OCTOBER 12, 2017

testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Account-Based Marketing.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

SEPTEMBER 25, 2019

Brands can also promote their social media handles & their independent as well as collaborative campaigns through lead generation. While the brands can flaunt their subject matter knowledge, the authors can eventually institute their credibility as influencers.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 Dive Deeper: 5 Trends that Will Define the New Vision of Marketing Automation.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Valasys

MAY 29, 2020

This helps in building customer loyalty, customer acquisition, and retention and spreading positive word-of-mouth for bringing in more customers. 2 Automating Processes and Optimum utilization of the Marketing Resources.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69