PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting. Better Personalization.

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DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. This is crucial among account based marketing best practices but is often overlooked. Let’s get started. #1

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ANNUITAS

MARCH 21, 2023

Measure now supports data from multi-CRM use cases, more customer data source support, and other buyer touchpoints. Now, growth leaders can use Measure in more “full journey” mode, analyzing more customer touch points than those typically found inside a marketing campaign or nurture outreach.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Terminus

MAY 19, 2022

Your marketing team is seeing big wins with ABM programs and you’ve had success with multi-channel campaigns. As marketers, we’re always asking, “WHAT’S NEXT?” In this blog post, we’ll break down two complex, multi-channel campaigns that are featured in our Crawl, Walk, Run Multi-Channel ABM Playbook.

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Heinz Marketing

APRIL 26, 2023

Rolling out an Account-Based Experience (ABX) program requires a strategic approach and a focus on personalized, targeted engagement with your target accounts. And this framework is good for those that have or don’t have a fancy ABM tool in their tech stack – it doesn’t matter.

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DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. There are three ways to approach account-based selling: one-to-one, one-to-few, and one-to-many, as noted below. Intent Data. Create multi-step outreach campaigns based on intent data.

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Madison Logic

AUGUST 2, 2023

That’s where account-based marketing (ABM) comes in. ABM is a strategic approach that focuses on personalized marketing efforts tailored to individual accounts based on data, allowing you to build stronger relationships and drive targeted revenue growth. And it works.

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6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. You still haven’t covered every channel. Account-Based Marketing provides a cure to this challenge.

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Engagio

SEPTEMBER 6, 2017

Accurate contact data is a pillar to ABM success. Orchestrated Account Based Marketing “plays” are multi-touch and multi-channel requiring accurate contact information to support direct mail, phone outreach, emails and social. Accurate contact data is a pillar to ABM success.

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Martech Advisor

SEPTEMBER 4, 2019

If B2B companies are going to make it in today’s competitive market, they need to optimize their channel partners. Just like your account-based strategy delivers results for your revenue team, here’s how to win the channel with ABM, shares, Latane Conant, CMO of 6sense. That’s crazy.

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Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

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Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

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DiscoverOrg

MARCH 27, 2017

Account-Based Marketing. Account-Based Sales Development. Account-Based Customer Success. Q: There’s a lot of AB acronyms these days can you give a quick run down of the differences between ABE, ABM, and ABSD? Impact – Do the efforts and ABM programs you’re running impact the sale?

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DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

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Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Demand generation is programmatic.

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The Point

JULY 27, 2018

It’s ironic then, that in an Age of Account-Based Marketing (ABM) and Intent Data and IP-based Advertising, when B2B marketers are looking for any short cut possible to find, meet, engage, and close the prospect who is ready to buy, that high bar offers are more and more popular.

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ANNUITAS

OCTOBER 31, 2023

The greater problem is that many of these AI enhancements represent the reinforcement of tactical, “random acts” of marketing and sales , i.e., supporting tactical campaigns and/or classic ‘cold’ outreach. In other words, using AI to coordinate true multi-channel customer engagement that centers around the customer lifecycle.

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DealSignal

JULY 27, 2023

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. On the other hand, sales teams who use the right tools and develop automated sales outreach are not nearly as limited.

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DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

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Engagio

OCTOBER 18, 2023

Just as marketers embraced account-based marketing (ABM), we’re also seeing great SDR teams adopt account-based thinking and thus the rise of account-based sales development (ABSD). So, let’s explore what ABSD is and how account intelligence is the fuel that makes it happen.

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Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. You aren’t the only one to think so.

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Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

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Binary Demand

JULY 26, 2023

ps2id id=’importance-of-b2b-data’ target=”/]Importance of B2B Data Are you leveraging cold outreach or Account-Based Marketing (ABM) strategies to drive sales growth? Start multi-step outbound marketing with your ideal customer profile in mind.

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SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

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6sense

JUNE 14, 2018

Imagine a world where your marketing technology stack consisted of one integrated ABM platform, from uncovering in-market accounts all the way to orchestrating multi-channel, multi-persona account plays. So, what exactly is a consolidated ABM platform? Goodbye, Point Solutions.

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Terminus

APRIL 26, 2022

You’ve been playing the account-based marketing game for some time, but you’re looking for a few new long-term plays to take your team to the next level of hero mode. You already know that well-executed ABM programs equal more revenue and happy customers and now you’re ready to do even more. Launch your ads.

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DemandBase

AUGUST 21, 2020

6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Intent is simply a game-changer for B2B go-to-market.

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DemandBase

MARCH 27, 2020

So every morning (and afternoon, and evening), I can be found refreshing our revered dashboards with quiet intensity to see how close we are to our quarterly pipeline goals, broken out by channel. How many stakeholders within each account are engaging? Sales and marketing symphony. Thanks for the reminder though, Lightning.

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SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We are an intent data company.

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DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. Our intent was to deliver strategy, creative, martech and measurable results on a global scale.

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SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient.

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Terminus

NOVEMBER 26, 2019

So how can account-based marketing help with this? Sure, you might know your velocity across individual market segments, but how are you using that information? Sales and marketing teams can work together to identify segments with the best (or worst!) They follow up with phone and email outreach.

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Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Attributing wins solely to recent marketing activities is inaccurate. Account-Based Marketing (ABM) takes this even further.

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Madison Logic

AUGUST 26, 2020

Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels. A multichannel strategy also allows marketers to track account engagement and reach across channels for a truly holistic view of what’s working.

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PureB2B

AUGUST 10, 2021

Most companies focus on activating intent but utilizing that intent effectively by implementing best practices around its integration with your database and use of its insights is the best way to build better targeting methods and stronger ABE lists. Call it ABE, call it ABM. Reasses my list? Absolutely!

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DealSignal

SEPTEMBER 7, 2021

This digital adoption has resulted in greater digital outreach from business to customers and intended audiences, putting marketing teams in the spotlight. More than 70% of CMOs in a February 2021 survey stated that marketing was more important than ever, with B2B organizations showing strong customer acquisition objectives.

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Terminus

JULY 25, 2018

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention.

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